Facebook's Instant Articles Feature Now Rolling Out to All iOS Users

facebookSeveral months ago, Facebook announced "Instant Articles," a new platform for publishers that aimed to speed up the loading times of articles when browsing on the Facebook iOS app, but it was limited to a small number of iPhone users. As of today, Facebook's Instant Articles are rolling out to all iOS users and should be showing up in Facebook timelines starting now.

With Instant Articles, publishers are able to host their posts and stories on the Facebook servers, which are able to load linked articles up to 10 times faster than a separate web app. The platform also includes several interactive tools like photo zooming, maps, auto play videos, audio captions, comments, and more, plus it lets publishers access analytics tools to measure article traffic.

According to Facebook, its users are more likely to read and share content that loads instantly, and content that gets a lot of shares is beneficial to publishers as it ranks higher in the Facebook News Feed.


Several major publications have signed up to use Facebook's Instant Article platform, including The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel, Bild, The Washington Post, The Huffington Post, The Atlantic, Business Insider, Fox Sports, MLB, Hollywood Reporter, The Onion, The Verge, TIME, and more.

Instant Articles are highlighted in the iOS Facebook feed with a lightning bolt icon, letting users know which content has the special formatting.



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39 months ago
I don't care about this crap Facebook! FIX THE DAMN BATTERY PROBLEM!
Rating: 10 Votes
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39 months ago
I think this is great. I use the app a lot and there's nothing more frusterating than waiting for an article to load.
*prepares for the anti-facebook crowd*
Rating: 5 Votes
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39 months ago

So, Facebook is going to waste my bandwidth and data cap to cache adverts (sorry, 'promoted articles'). Yet another reason to just bookmark Facebook in Safari instead of installing their awful app.

You are right! Facebook has wronged you! I suggest you contact them and DEMAND a refund of whatever you paid them to use the service!
Rating: 4 Votes
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39 months ago
So, Facebook is going to waste my bandwidth and data cap to cache adverts (sorry, 'promoted articles'). Yet another reason to just bookmark Facebook in Safari instead of installing their awful app.
Rating: 3 Votes
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39 months ago

Other than it adds a significant amount of additional load time to launch a link in Safari and moving back with the app takes additional time and resources as you're switching between apps (also means additional time to reload any lost data in the initial swap). In the end it means a far worse experience for the user.


I'm sorry, I forgot you know my browsing/usage habits better than I do.

My sincerest apologies.
Rating: 3 Votes
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39 months ago
Talk about an over engineered fix to keep their users in their data collecting hands.

How about just let me open links from the app in Safari. Just another reason the mobile version is better.

I think this is great. I use the app a lot and there's nothing more frusterating than waiting for an article to load.
*prepares for the anti-facebook crowd*


Links load much faster in Safari than Facebook's watered down browsing app. They created this problem by not just letting Safari do the work.
Rating: 2 Votes
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39 months ago
Does this feature work by playing silent audio in the background?
Rating: 2 Votes
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39 months ago
Bah. Whatever happened to their grandiose plans for the Social Graph Search?
Rating: 1 Votes
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39 months ago

Why would facebook have an agenda on whether they show me my friends vacation pics, my sister's newborn pics, or a post of my coworker complaining about politics? Don't be absurd. They have an agenda about ads, sure, but with regards to showing my friends posts, it's in facebook's best interest to show me the things that I want to see. That will keep me coming back. THAT'S their agenda.

Showing me something from a few days ago mixed in with something from a few minutes ago and another thing from 18 hours ago isn't something I want to see, in particular since I already saw most of those things, especially from days ago. So either it's something they feel they want to show me for whatever reason, or it's something that isn't working right on their part, or it's something that is working right but is based on something that they got wrong--in any of those cases, a lot of it is not something I want to see (especially since I already saw it too).

And again, even that said, none of that relates to them not providing for a way to make the most recent sort as the default option for someone that might want it. It's simply them not wanting to do it.

I like it. Sure, maybe the algorithms can be improved upon but I would much rather have *some* sort of algorithm based on post popularity and my interaction with the individual than simply a straight stream of whatever is randomly happening to all of my "friends". I have over 1,000 friends I do NOT need to see a current stream of posts for all 1,000+ of them... Show me what I care about.

And that is perfectly fine, that's why things like options exist--you can select what works best for you (which means absolutely nothing as far as what works for someone else).
Rating: 1 Votes
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39 months ago

No, but I'm not a developer. There is a marked difference in load times between Facebook's in app browser and Safari so whatever is happening is wrong. There's nothing wrong with preferring Safari to open links over any in app experience.


Other than it adds a significant amount of additional load time to launch a link in Safari and moving back with the app takes additional time and resources as you're switching between apps (also means additional time to reload any lost data in the initial swap). In the end it means a far worse experience for the user.

let me use MOST RECENT as default! I dont know a single person on this planet who ever uses the "Top News" crap that makes no sense whatsoever with its random algo.

I tried using the web version of FB but that caused my data to go through the roof. probably because it does not cache the previous loaded content unlike the app


The average Facebook user would now see over 1500 updates a day if they didn't surface the Top News. People aren't going to scroll through all of those updates. They moved to Top News because people were beginning to have a poor experience because of the sheer number of updates. Now instead they show you things based on what you want to see.

If you aren't happy with what you're seeing there, stop clicking 'Like' every time someone posts baby pictures you didn't really want to see. Facebook knows you better than you know yourself.
Rating: 1 Votes
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