Just weeks before the Apple TV 4 is expected to be released worldwide, select Apple Authorized Resellers in Europe have begun accepting pre-orders for the new set-top box. The Apple TV 4 is officially slated to launch in late October, but the majority of orders are unlikely to be fulfilled until November.
Electronics retailer Elgiganten, equivalent to Best Buy in the Nordic Region, is accepting Apple TV 4 pre-orders in Denmark and Norway with expected delivery in November. The 32GB and 64GB models are listed for 1,399 and 1,849 Danish kroner and 1,749 and 2,299 Norwegian kroner respectively.
German electronics retailer Cyberport has also listed the Apple TV 4 and iPad Pro for pre-order on its website. The authorized reseller lists the 32GB and 64GB Apple TV 4 for €179 and €239 respectively, which could be indicative of broader European pricing, although prices in other countries will likely vary depending on local taxes.
iPad Pro prices range from €899 to €1,229, compared to between $799 and $1,079 in the United States.
Cyberport advertises that the Apple TV 4 will be available from November 5, and lists the iPad Pro as not yet available. Apple has not provided a specific release date for either product beyond late October for the Apple TV 4 and November for the iPad Pro.
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Now that Black Friday is in the rearview mirror, Cyber Monday discounts have begun appearing online, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
Subscribe to The MacRumors Show YouTube channel for more videos
The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
I'm a long-time TV user, but lack of 4K support is a total deal breaker to me upgrading. The app store is neat, but video content is the absolute bread and butter of this device and they didn't get it right. I can't fathom what Apple was thinking. 1080P TVs over 50" are already becoming scarce in stores.
Sorry, but I have been laughing at the 4K whiners since the ATV4 introduction. Its a syndrome where people want to act as if they have/can afford the best even if they dont really know what they are talking about.
The lack of 4k is a non-issue at this point in time because:
1.) lack of TRUE 4K content 2.) lack of TRUE 4k hardware (with the necessary HDCP 2.2 through the WHOLE hardware chain) 3.) Most 4K TVs are not TRUE 4K but up-converted (did your "4k" TV from Best Buy have lots of "4K" stickers on it?) and they likely will not play true 4K in the future:
With the introduction of 4K UHDTV, a brand new, even more robust version of HDCP was developed, 2.2. And for UHDTVs to display a true 4K image, every link in the digital chain must be HDCP 2.2 compliant. And, unfortunately, there is no upgrading a non-2.2 device.
This means many early adopters have purchased TVs boasting 4K resolution but that aren’t HDCP 2.2 compliant. These are all the CHEAP 4K TVs with lots of "4K" stickers on them! If other devices in the video distribution chain—such as an A/V receiver—aren’t HDCP 2.2, they will be unable to enjoy true 4K.
To cry about the ATV4 not having this marketing gimmick called 4k is hilarious. Yes, 4K will be as real in the future as 1080p is today, but not now and not before ATV4 or 5....suckas!
No. Legally they can't enable such things without charging for the update as they've been required to do in the past. They'll just sell you new hardware in the future if they choose to add 4k support.
I'm a corporate lawyer and would love to learn about this law that prevents companies from providing free updates -- please share!
