Barclays Planning to Launch Apple Pay Support in UK in Early 2016

Barclays Apple Pay UKApple Pay launched in the United Kingdom in July at more than 250,000 locations across England, Scotland, Wales and Northern Ireland, but Barclays remains notably absent from the group of banks supporting the mobile payments service.

Nevertheless, Barclays remains committed to supporting Apple Pay in the future. Barclays CEO of Personal and Corporate Banking Ashok Vaswani today told customer Mike Jobson by email that the bank plans to roll out Apple Pay in early 2016.

We have signed up for ApplePay and will launch it very early in the New Year. We truly value your custom and hope that you continue to bank with us particularly since we are launching this shortly.

A high-level executive at Barclays previously stated the bank anticipated "imminent" support of Apple Pay, and the bank later publicly confirmed it will support Apple Pay in the "future," but no specific launch timeframe had been provided.

Barclays is the only major financial institution of the "Big Four" banks in the U.K. that has yet to adopt Apple Pay. Participating banks include Bank of Scotland, First Direct, Halifax, HSBC, Lloyds Bank, M&S Bank, MBNA, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank.

MacRumors has contacted Barclays for comment.

Related Roundup: Apple Pay

Top Rated Comments

iamasmith Avatar
82 months ago
Or to paraphrase... we managed to string you along by saying 'imminent launch' and hope we can keep that going indefinitely whilst we spam our sub-par bPay service adds at you.
Score: 10 Votes (Like | Disagree)
testcard Avatar
82 months ago
When you look at how long the universe has been here, 4-8 months is imminent.
When you look at the lifespan of a May Fly...
Score: 4 Votes (Like | Disagree)
Kebabselector Avatar
82 months ago
Too late Barclays, I've already closed 2 accounts (had for 27 years), once my mortgage deal expires I'll be moving my joint acc and the mortgage to another provider (probably Santander as that's where I opened an account). Only 'issue' I have with Apple Pay is its too easy to spend!
Score: 3 Votes (Like | Disagree)
Crusoe Avatar
82 months ago
Because someone decided to double-down on all the cash the had already sunk into the Barclays bPay system.

So now they have a clumsy uncompetitive homebrew payment system, no Apple Pay until half a year after their competitors, and are likely seeing a customer out flux.

I wonder if heads rolled.
I would be amazed if more than a handful of customers switch banks solely for reasons relating to Apple Pay.
Score: 3 Votes (Like | Disagree)
Crusoe Avatar
82 months ago
Very, very rough calculation: about 15% of eligible Apple Pay users in the US had tried the service as of June. In the UK, the iPhone has about 36% market share. If you assume 36% of Barclays' 12 million current account holders have iPhones, that's about 4.3 million customers. If you assume that 15% of those customers will be interested in trying Apple Pay, that's about 648,000 customers. And that's a very generous estimate, given that the market share figure includes devices that can’t use Apple Pay and people who won’t have bank accounts, e.g. kids. Also, only about 23% of those who’ve tried it before in the US were using it again in June when given the opportunity. Apply that to the hypothetical interested Barclays customers and that’s 149,040 customers, or about 1.2% of their retail customers who might even think about moving because of Apple Pay.

Figures all very rough and plenty of assumptions, but the long and short of it for me is that there was little incentive for Barclays to rush because the number of customers likely to jump ship is pretty minimal in comparison to their overall customer base. Plenty of other pressing things they should be tackling to retain customers, like their consistently lousy customer satisfaction ratings!

Obviously keen Apple Pay users will be over-represented on these forums, but I'm really struggling to believe that more than a few hundred customers, maybe low thousands, would go through the pain of switching accounts and changing bank cards just because Barclays delayed implementation of an embryonic payment system that doesn't do anything fundamentally new (i.e., it does exactly what contactless cards do, but in a more secure and possibly more convenient way).

(That said, once Apple Pay was announced they should have realised that bPay was dead in the water.)
Score: 2 Votes (Like | Disagree)
Robert.Walter Avatar
82 months ago
"We have signed up for ApplePay and will launch it very early in the New Year. We truly value your custom and hope that you continue to bank with us particularly since we are launching this shortly."

This seems like it was written by Ashok from Dilbert rather than Ashok VP of Corporate and Personal Banking.

It is also clear that Barclays is trying to keep customers from fleeing due to the lack of Pay on offer.

I wonder if the stooge that sold the board on the idea that Barclays didn't need Pay got fired.
Score: 2 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...