Barclays Planning to Launch Apple Pay Support in UK in Early 2016

Barclays Apple Pay UKApple Pay launched in the United Kingdom in July at more than 250,000 locations across England, Scotland, Wales and Northern Ireland, but Barclays remains notably absent from the group of banks supporting the mobile payments service.

Nevertheless, Barclays remains committed to supporting Apple Pay in the future. Barclays CEO of Personal and Corporate Banking Ashok Vaswani today told customer Mike Jobson by email that the bank plans to roll out Apple Pay in early 2016.

We have signed up for ApplePay and will launch it very early in the New Year. We truly value your custom and hope that you continue to bank with us particularly since we are launching this shortly.

A high-level executive at Barclays previously stated the bank anticipated "imminent" support of Apple Pay, and the bank later publicly confirmed it will support Apple Pay in the "future," but no specific launch timeframe had been provided.

Barclays is the only major financial institution of the "Big Four" banks in the U.K. that has yet to adopt Apple Pay. Participating banks include Bank of Scotland, First Direct, Halifax, HSBC, Lloyds Bank, M&S Bank, MBNA, Nationwide, NatWest, Royal Bank of Scotland, Santander and Ulster Bank.

MacRumors has contacted Barclays for comment.

Related Roundup: Apple Pay

Top Rated Comments

iamasmith Avatar
111 months ago
Or to paraphrase... we managed to string you along by saying 'imminent launch' and hope we can keep that going indefinitely whilst we spam our sub-par bPay service adds at you.
Score: 10 Votes (Like | Disagree)
testcard Avatar
111 months ago
When you look at how long the universe has been here, 4-8 months is imminent.
When you look at the lifespan of a May Fly...
Score: 4 Votes (Like | Disagree)
Kebabselector Avatar
111 months ago
Too late Barclays, I've already closed 2 accounts (had for 27 years), once my mortgage deal expires I'll be moving my joint acc and the mortgage to another provider (probably Santander as that's where I opened an account). Only 'issue' I have with Apple Pay is its too easy to spend!
Score: 3 Votes (Like | Disagree)
Crusoe Avatar
111 months ago
Because someone decided to double-down on all the cash the had already sunk into the Barclays bPay system.

So now they have a clumsy uncompetitive homebrew payment system, no Apple Pay until half a year after their competitors, and are likely seeing a customer out flux.

I wonder if heads rolled.
I would be amazed if more than a handful of customers switch banks solely for reasons relating to Apple Pay.
Score: 3 Votes (Like | Disagree)
Crusoe Avatar
111 months ago
Very, very rough calculation: about 15% of eligible Apple Pay users in the US had tried the service as of June. In the UK, the iPhone has about 36% market share. If you assume 36% of Barclays' 12 million current account holders have iPhones, that's about 4.3 million customers. If you assume that 15% of those customers will be interested in trying Apple Pay, that's about 648,000 customers. And that's a very generous estimate, given that the market share figure includes devices that can’t use Apple Pay and people who won’t have bank accounts, e.g. kids. Also, only about 23% of those who’ve tried it before in the US were using it again in June when given the opportunity. Apply that to the hypothetical interested Barclays customers and that’s 149,040 customers, or about 1.2% of their retail customers who might even think about moving because of Apple Pay.

Figures all very rough and plenty of assumptions, but the long and short of it for me is that there was little incentive for Barclays to rush because the number of customers likely to jump ship is pretty minimal in comparison to their overall customer base. Plenty of other pressing things they should be tackling to retain customers, like their consistently lousy customer satisfaction ratings!

Obviously keen Apple Pay users will be over-represented on these forums, but I'm really struggling to believe that more than a few hundred customers, maybe low thousands, would go through the pain of switching accounts and changing bank cards just because Barclays delayed implementation of an embryonic payment system that doesn't do anything fundamentally new (i.e., it does exactly what contactless cards do, but in a more secure and possibly more convenient way).

(That said, once Apple Pay was announced they should have realised that bPay was dead in the water.)
Score: 2 Votes (Like | Disagree)
Robert.Walter Avatar
111 months ago
"We have signed up for ApplePay and will launch it very early in the New Year. We truly value your custom and hope that you continue to bank with us particularly since we are launching this shortly."

This seems like it was written by Ashok from Dilbert rather than Ashok VP of Corporate and Personal Banking.

It is also clear that Barclays is trying to keep customers from fleeing due to the lack of Pay on offer.

I wonder if the stooge that sold the board on the idea that Barclays didn't need Pay got fired.
Score: 2 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
Provenance Emulator

PlayStation, GameCube, Wii, and SEGA Emulator for iPhone and Apple TV Coming to App Store

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...