Amazon to Cease Selling Apple TV, Google Chromecast Over 'Prime Video' Incompatibility

Amazon plans to stop selling some streaming video devices that compete with its Fire TV and Fire TV Stick, reports Bloomberg. It will no longer offer Google's Chromecast or Apple's Apple TV for sale in its online store.

amazonfiretv
Amazon today sent an email to marketplace sellers notifying them of the upcoming change. The site plans to disallow new listings for the product and remove existing inventory on October 29. As a reason for the removal, Amazon is citing compatibility with its Prime Video streaming service, which is not available on devices from Google and Apple.

"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

Other set-top boxes and consoles, including those from Roku, Microsoft, and Playstation, do have apps that allow customers to stream Amazon Prime Video and thus won't be affected by the new ban.

For Apple customers, this means the new fourth-generation Apple TV will not be available for purchase via Amazon.com. It also suggests the device will not be gaining an Amazon video app and will continue to be incompatible with the Amazon Prime Video service.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Buy Now)

Top Rated Comments

JonneyGee Avatar
98 months ago
Better solution: Amazon should release a Prime Video app for the new Apple TV.

This only means Apple users will buy their devices elsewhere and be less likely to subscribe to Amazon Prime.
Score: 91 Votes (Like | Disagree)
macsrcool1234 Avatar
98 months ago
cant blame em...does apple sell androids?
Score: 37 Votes (Like | Disagree)
Waxhead138 Avatar
98 months ago
And begun they have....the TV Wars.
Score: 35 Votes (Like | Disagree)
DavidLeblond Avatar
98 months ago
They know tvOS is open for development, right? So just get in there and develop an Apple TV app, Amazon. Done!
Score: 33 Votes (Like | Disagree)
phantom76 Avatar
98 months ago
But what stops them from making a Prime instant app for these platforms?
Score: 32 Votes (Like | Disagree)
BornAgainMac Avatar
98 months ago
Looks like Taylor Swift needs to write a new letter to resolve this so that Apple TV has the Amazon Prime service.
Score: 32 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.4 Now Available for Your iPhone With These 8 New Features

Friday March 31, 2023 8:55 am PDT by
Following six weeks of beta testing, iOS 16.4 was released to the public this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and changes added with iOS 16.4,...
CarPlay Phone Call

General Motors to Phase Out Apple CarPlay Starting This Year in EV Transition

Friday March 31, 2023 8:43 am PDT by
General Motors (GM) will phase out Apple CarPlay and Android Auto in its vehicles starting this year, shifting to a built-in infotainment system co-developed with Google (via Reuters). GM owns Buick, Cadillac, Chevrolet, and GMC in the United States. It will stop offering Apple CarPlay and Android Auto starting with the 2024 Chevrolet Blazer, which goes on sale this summer. The company plans ...
iOS 17 on Phone Feature

Three New iOS Features Coming to Your iPhone Following Apple Music Classical

Thursday March 30, 2023 7:13 am PDT by
With the Apple Music Classical app and an Apple Pay Later early access program now available, the list of previously-announced iOS features that have yet to launch is beginning to shrink. However, there are still a few features we are waiting for. Below, we have recapped three more iOS features that are expected to launch in 2023, including an Apple Card savings account for Daily Cash,...
wwdc 2023

Three Products We Might See at WWDC 2023

Friday March 31, 2023 3:37 pm PDT by
Apple this week announced the official dates for the 34th annual Worldwide Developers Conference, with the annual WWDC keynote event set to take place on Monday, June 5. The keynote is where Apple unveils new versions of iOS, macOS, watchOS, and tvOS, and sometimes, we get hardware announcements. Rumors this year suggest there are at least three new devices that are set to be unveiled in the ...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Solid-State Button Sensitivity Can Be Customized to Cater for Cases and Gloves

Thursday March 30, 2023 11:36 pm PDT by
iPhone 15 Pro and iPhone 15 Pro Max users will be able to customize the sensitivity of the solid-state buttons on their device, thanks to a new sensitivity toggle in Settings. That's according to details provided by a hitherto reliable source that shared additional details on the MacRumors forums. Earlier this week, the same anonymous tipster revealed that the iPhone 15 Pro models will use...
apple mixed reality headset concept by david lewis and marcus kane

Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

Thursday March 30, 2023 4:50 am PDT by
Apple has again pushed back mass production of its mixed-reality headset and the device may not appear at this year's Worldwide Developers Conference (WWDC), Apple analyst Ming-Chi Kuo today said. Apple headset concept by David Lewis and Marcus Kane In a tweet, Kuo explained that Apple "isn't very optimistic" about whether the headset will be able to create an "iPhone moment." As a result,...
iPhone 15 Pro Periscope Mock Feature

Periscope Camera Lens Exclusive to iPhone 15 Pro Max Will Be Supplied by Largan

Thursday March 30, 2023 1:18 am PDT by
The periscope camera lens that will be exclusive to the iPhone 15 Pro Max will be solely supplied by Largan, according to the 相機鏡頭中獲利-apple-camera-lens-suppliers-face-two-risks-high-53db8da990b2">latest no by Apple industry analyst Ming-Chi Kuo. Rumors about the iPhone getting a periscope lens have been circulating since early 2020, when Kuo first mentioned the possibility. The analyst...