Amazon to Cease Selling Apple TV, Google Chromecast Over 'Prime Video' Incompatibility

Amazon plans to stop selling some streaming video devices that compete with its Fire TV and Fire TV Stick, reports Bloomberg. It will no longer offer Google's Chromecast or Apple's Apple TV for sale in its online store.

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Amazon today sent an email to marketplace sellers notifying them of the upcoming change. The site plans to disallow new listings for the product and remove existing inventory on October 29. As a reason for the removal, Amazon is citing compatibility with its Prime Video streaming service, which is not available on devices from Google and Apple.

"Over the last three years, Prime Video has become an important part of Prime," Amazon said in the e-mail. "It's important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

Other set-top boxes and consoles, including those from Roku, Microsoft, and Playstation, do have apps that allow customers to stream Amazon Prime Video and thus won't be affected by the new ban.

For Apple customers, this means the new fourth-generation Apple TV will not be available for purchase via Amazon.com. It also suggests the device will not be gaining an Amazon video app and will continue to be incompatible with the Amazon Prime Video service.

Related Roundups: Apple TV, tvOS 13, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
63 months ago
Better solution: Amazon should release a Prime Video app for the new Apple TV.

This only means Apple users will buy their devices elsewhere and be less likely to subscribe to Amazon Prime.
Score: 91 Votes (Like | Disagree)
Avatar
63 months ago
cant blame em...does apple sell androids?
Score: 37 Votes (Like | Disagree)
Avatar
63 months ago
And begun they have....the TV Wars.
Score: 35 Votes (Like | Disagree)
Avatar
63 months ago
They know tvOS is open for development, right? So just get in there and develop an Apple TV app, Amazon. Done!
Score: 33 Votes (Like | Disagree)
Avatar
63 months ago
But what stops them from making a Prime instant app for these platforms?
Score: 32 Votes (Like | Disagree)
Avatar
63 months ago
Looks like Taylor Swift needs to write a new letter to resolve this so that Apple TV has the Amazon Prime service.
Score: 32 Votes (Like | Disagree)

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