Alongside its new purchase pages for the iPhone 6s and 6s Plus, Apple debuted a website feature called "Get Ready to Pre-Order", an attempt to streamline the pre-ordering process in what is frequently a hectic and potentially confusing time for some would-be iPhone purchasers.
The option, which is available both online and in the Apple Store app, allows users to enter their wireless account details to confirm available pricing options before pre-orders officially begin at 12:01 a.m. PDT on September 12. This allows users to have a more streamlined pre-order experience, simply selecting their iPhone model, storage size, color and potential accessories before checking out.
In recent months, Apple has made efforts to streamline its shopping experiences in both retail and online stores. Last month, the company removed the iPad Smart Signs from its retail stores and moved pricing information into new apps on the display products themselves. The company also merged the Apple.com website and online store, creating a more streamlined experience for users.