Apple Merges Apple.com Website and Online Store

Apple made a significant change to its online presence today, merging its Apple.com website with its once-separate online store, to create one main website. There is no longer a standalone store.apple.com website that is used for making purchases, and the "Store" tab that was once at the top of Apple.com has been removed.

applewebsitenewdesign
Instead, there's a universal shopping bag icon that displays products in the shopping cart, past order information, account details, and favorites. Purchasing an item is now done by clicking the "Buy" button on each individual product page, which links to the same purchasing menus that were present in the online store.

newshoppingbag
Apple's main site includes direct links to Mac, iPad, iPhone, Watch, Music, and Support. Despite the major integration, Apple's main site is largely unchanged, as are the product pages. Locating accessories is somewhat more difficult, however, with the removal of the central store site and the lack of dedicated store sections. Accessing accessories is largely done by visiting the main product sections and clicking on banners like "Accessories for Apple Watch" and "Accessories for iPhone."

Apple's integrated online store streamlines the shopping experience. Instead of viewing information about a product on the main site and then having to click over to the store, everything is now done in the same place.

In a statement given to TechCrunch, an Apple spokesperson said the change was done in an effort to create a simpler site for customers to learn about and shop for products.

"We redesigned Apple.com knowing that our customers want to explore, research and shop in one place," said an Apple spokesperson in a statement. "The new Apple.com takes the very best of our existing site and our online store to give customers one simple destination to learn and buy without navigating between two different sites. We've also improved several of the site's features to make shopping easier than ever for our customers."

The changes to the Apple.com site were made this afternoon and are live in the United States and several additional countries.

Top Rated Comments

ant_s Avatar
74 months ago
Does this mean the whole site goes down now when they launch a new product?
Score: 50 Votes (Like | Disagree)
davidwells Avatar
74 months ago
Remember when Apple products simply "just worked"? Now it's "What's this do?" & "Where's the thing that was always here?" Is that a clipboard, roll-on or what? It appears style is edging out function both here, iTunes, Music... just about everywhere.

I miss the old Apple. The one that just worked.
Score: 19 Votes (Like | Disagree)
Rogifan Avatar
74 months ago
Geez did people spend more than 5 seconds on the website? Or did they just rush here to complain because different automatically equals bad these days. :rolleyes:
Score: 16 Votes (Like | Disagree)
WardC Avatar
74 months ago
This is ridiculous. It doesn't make the shopping experience easier, it makes it so dumbed down that you don't even ever want to buy from Apple online ever again! It's like the "Store" used to have a wealth of things you could check out all very quickly, compare, browse around, shop. You can't do that now.
Score: 15 Votes (Like | Disagree)
Jax44 Avatar
74 months ago
Everything is there. Some people have to moan about every-single-thing Apple does.
Score: 13 Votes (Like | Disagree)
ErikGrim Avatar
74 months ago
This makes a lot of sense. The need for a separate online store was more of a technical decision based on the difficulty of dealing with WebObjects back in the day.
Score: 10 Votes (Like | Disagree)

Top Stories

flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
jaguar car homekit

User Adds Car to HomeKit for In-App Controls and Automations, Showing Future Potential

Thursday April 15, 2021 6:17 am PDT by
Blogger Siobhán Ellis has successfully integrated their electric car into their Apple HomeKit setup, adding in-app toggles for door locking, climate control, and more. The setup, which is outlined in detail on the blog Practical HomeKit, allows multiple elements of a Jaguar I-Pace electric vehicle to be monitored, controlled, and automated using the Home app. Using a HomeBridge plugin for ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...