At its upcoming iPhone-centric event on September 9, Apple will debut new Apple Watch Sport bands in a variety of new colors, MacRumors can confirm. News of the new bands was shared by 9to5Mac this morning, and we've also been hearing similar rumors about Apple's plans to introduce additional band options.
It is not clear what colors Apple is planning to introduce, but it's possible the company will focus on darker colors to complement the neon-like shades of the existing Apple Watch Sport bands, which come in bright pink, green, and blue, along with black and white.
Apple has already produced Sport Bands in additional colors, which were initially shown off by Jony Ive at the Milan Design Week in April shortly before the Apple Watch launched. At that event, he displayed a selection of bands in red, orange, yellow, blue, and several nude shades.
Apple has also provided several celebrities with custom Apple Watch Sport bands in unique colors. Former professional rugby player Will Carling received a red Apple Watch Sport band, while director J.J. Abrams was given a custom navy blue Sport band.
Along with introducing new Apple Watch bands, iPhones, and the revamped Apple TV, Apple may also announce sales of the Apple Watch in additional countries, including Austria, Denmark, and India. We'll also hear more about watchOS 2 at Apple's iPhone event, with Apple providing a launch date for the new operating system update.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple should set the price of Sport Bands at $29. They would still make a lot of money but I think that price point would sell a lot more bands and get people swapping them out with their clothing selection. As it stands now I might buy a red or gray band. But if they dropped the price I would probably buy red, one of the new blue variations, gray, and perhaps a Mizzou style gold (think Livestrong yellow) if it were available. It just seems like $29 is more trivial for customization.
I think Apple could make a lot of money if they released collections available for a set period of time. They could have the standard collection which is always available and has the staple colors. But if they offered them for a limited time at a lower price, people would be more willing to pick up a band or two when they visit the Apple Store or wherever. They also really need to unveil some new styles for higher-tier bands. I think customization is going to be a big source of income for the Apple Watch line once people start collecting. Limited runs and a slightly lower price point would encourage that.
