At its upcoming iPhone-centric event on September 9, Apple will debut new Apple Watch Sport bands in a variety of new colors, MacRumors can confirm. News of the new bands was shared by 9to5Mac this morning, and we've also been hearing similar rumors about Apple's plans to introduce additional band options.
It is not clear what colors Apple is planning to introduce, but it's possible the company will focus on darker colors to complement the neon-like shades of the existing Apple Watch Sport bands, which come in bright pink, green, and blue, along with black and white.
Apple has already produced Sport Bands in additional colors, which were initially shown off by Jony Ive at the Milan Design Week in April shortly before the Apple Watch launched. At that event, he displayed a selection of bands in red, orange, yellow, blue, and several nude shades.
Apple has also provided several celebrities with custom Apple Watch Sport bands in unique colors. Former professional rugby player Will Carling received a red Apple Watch Sport band, while director J.J. Abrams was given a custom navy blue Sport band.
Along with introducing new Apple Watch bands, iPhones, and the revamped Apple TV, Apple may also announce sales of the Apple Watch in additional countries, including Austria, Denmark, and India. We'll also hear more about watchOS 2 at Apple's iPhone event, with Apple providing a launch date for the new operating system update.
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by Juli Clover
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
Tuesday February 10, 2026 6:33 am PST by Joe Rossignol
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more.
Apple is expected to release/update the following products...
Tuesday February 10, 2026 1:51 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
Apple should set the price of Sport Bands at $29. They would still make a lot of money but I think that price point would sell a lot more bands and get people swapping them out with their clothing selection. As it stands now I might buy a red or gray band. But if they dropped the price I would probably buy red, one of the new blue variations, gray, and perhaps a Mizzou style gold (think Livestrong yellow) if it were available. It just seems like $29 is more trivial for customization.
I think Apple could make a lot of money if they released collections available for a set period of time. They could have the standard collection which is always available and has the staple colors. But if they offered them for a limited time at a lower price, people would be more willing to pick up a band or two when they visit the Apple Store or wherever. They also really need to unveil some new styles for higher-tier bands. I think customization is going to be a big source of income for the Apple Watch line once people start collecting. Limited runs and a slightly lower price point would encourage that.
