Confirmed: Apple Retiring 'One to One' to Focus on Free Workshops [Updated]

MacRumors recently learned that Apple's One to One training program for Mac, iPhone and iPad may be coming to an end soon, and we can now confirm that Apple Stores are holding meetings with retail employees about phasing out the membership-based service, which has been available under its current name since May 2007. One to One members should be informed about the changes in the near future.

onetooneprogram
Apple is retiring One to One to focus on free public workshops such as Mac Basics, Personalize Your Mac, iPhone and iPad Basics, iCloud Basics and iPhone Photography. Group Training and Open Training will be discontinued immediately, while Personal Training will remain available for customers that recently purchased One to One until their membership expires, according to sources.

One to One costs $99 per year and provides customers that purchase a Mac with individualized tutoring sessions from Apple retail employees related to Getting Started With Your Mac, Getting Started With Your iPhone, Getting Started With Your iPad, iCloud, Mail Contacts & Calendars, iPhoto, GarageBand, iMovie, iTunes, Pages, Keynote, Numbers, Aperture, Final Cut Pro, Motion and Logic Pro.

Update: One to One will be retired on September 28th per an internal memo obtained by 9to5Mac.

Top Rated Comments

Robert A Lewis Avatar
72 months ago
It makes sense. One-on-one training is much more costly, and if they can answer any pertinent questions in group training, it's a lot more cost-effective use of retail employees' time.
Apple Retail wasn't built on cost effective. You don't line your stores with stainless steel sheet and source stone from one Italian quarry to be cost effective. It was built on user experience and the ideal of taking an iPod purchaser and turning them into a promotor of the company and its ideals. It was welcoming, inclusive and did more to overcome the notion that Apple products were over-priced, hipster, elitists toys than any advertising campaign could have ever done (which is were the value showed on the P&L sheet).
Now it is going the other way. $17,000 for an accessory that will be outdated in a year and official classified as "obsolete" by Apple in 5 years, oh and you have to have an appointment to buy one. Apple was about approachable technology for the people. Computers that let you work on your hobbies without forcing you to make computers your hobby. Not the cheapest, but the best user experience for the price. A $20 MP3 player? Nope. But a $499 MP3 player that was better than any $1,000 player on the market. It was uncompromising in terms of what a user got, without being snooty about it. It was built to do something great. What people did was what was important and One To One got people doing things. It was money, labor and effort that was well spent. Sad to see it go.
Score: 6 Votes (Like | Disagree)
j.applewood Avatar
72 months ago
Mullet sighting
Score: 5 Votes (Like | Disagree)
jackth29 Avatar
72 months ago
Nobody tell my grandpa. This is his life.
Score: 5 Votes (Like | Disagree)
jonnyb098 Avatar
72 months ago
Man these employees have it easy today. ::Old man voice:: Back in my day, I had to sell MobileMe and OnetoOne and we got bitched at constantly on why mobile me numbers were so low........BECAUSE IT SUCKED AND WE ALL KNEW IT! Even Steve knew it and fired some people on the spot.
Score: 4 Votes (Like | Disagree)
pkr Avatar
72 months ago
While I've never signed up for this it has to be said that many of the group sessions I've taken have been a complete waste, and 99% of the time it has come down to one or two participants who are dumb as stone and therefore wind up hogging most of the time dealing with really simple stuff. This strikes me as yet another example of Apple's now relentless cost cutting.
Score: 3 Votes (Like | Disagree)
class77 Avatar
72 months ago
Dude, the only people that used this service were people who knew nothing in the first place. YouTube will tell you more in 5 minutes than that $99 will get you in an hour.
I was coming from 20+ years of DOS/Windows and it was a great help to me when I got my first Mac. I've been to those group sessions and they were no help because you had to teach at the lowest possible level. The One on One were a big help to me because I could ask stuff on a more accelerated level.
Score: 3 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
Top Stories 47 Feature copy

Top Stories: MacBook Pro, iMac, and AirPods Rumors, macOS 11.2.2, MagSafe Wallet Revisited

Saturday February 27, 2021 6:00 am PST by
March is right around the corner, and that means our first good opportunity for Apple product launches in 2021 as the company frequently has significant launches in March or April each year. We're hearing rumors about MacBook Pro, iMac, AirPods, and more, although many of these will be coming out at different times over the course of the year. This week also saw a macOS update to address a ...
maxresdefault

HomeKit Essentials Worth Checking Out

Saturday February 27, 2021 7:05 am PST by
HomeKit was slow to take off after its 2014 launch, but now that it's been around for seven years, there are hundreds of HomeKit products available, ranging from doorbells and speakers to TVs, lights, and cameras. In our latest YouTube video, we rounded up some of our favorite HomeKit products that we find most useful. Subscribe to the MacRumors YouTube channel for more videos. HomePod...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
mac mini developer transition kit photo feature

Apple Requiring Developers to Return DTK Mac Minis by March 31

Friday February 26, 2021 3:57 pm PST by
Apple today sent out emails to developers who are in possession of a Developer Transition Kit, asking them to return the machines by March 31. The Developer Transition Kits are Mac minis with A12Z chips that Apple provided for development purposes ahead of the release of the M1 Macs. Apple in the emails provided developers with shipping instructions, and plans to begin collecting the DTKs...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...