New Evidence Points Towards Bill Graham Civic Auditorium as Location For September 9 Apple Event

Earlier this week, there was some speculation that Apple might be planning to hold its upcoming September 9 iPhone event at the Bill Graham Civic Auditorium in San Francisco, and now there are new details that further hint towards Apple's involvement with the site.

Beginning on Monday, SFPD officers and private security guards began patrolling the grounds at the auditorium, prompting San Francisco news site Hoodline to do some digging into what was going on. It turned out the auditorium was booked for a "trade show" set to run from September 4 until September 10, but because it was registered to a company called "Adams and Associates," nothing linked the booking back to Apple.

billgrahamofficer

A police officer outside the auditorium, via Hoodline

Hoodline now reports that a "trusted source" has confirmed the Bill Graham Civic Auditorium will indeed be used for Apple's September iPhone event.

Our source, who wished to remain anonymous due to the extreme privacy surrounding the event, has shown us documentation from event logistics indicating that Apple is renting the building through September 12th. This timing is consistent with what we were told by a security guard on Monday.

Hoodline has also unearthed information on planned street closures that heavily lines up with the timeline when we expect Apple to hold its event. One street will be shut down from 6 p.m. on September 8th until 11:59 on September 10th, while another will be closed on Wednesday, September 9 between 4 a.m. and 11:59 p.m.

The mysteriousness surrounding the booking at the auditorium combined with the information obtained by Hoodline and the upcoming street closures all seems to point towards Apple, but there continues to be no concrete evidence Apple has rented the site for its iPhone event.

In an interview with SFGate, the project director for the Civic Center said he had no knowledge of what the building was being used for, while a spokeswoman for the Planning Department said the "trade show" information was all department was told.

"I'm even the landlord of the building, and they won't tell me," said Rob Reiter, project director for the Civic Center. "I've never seen anything like it before, but I'm just a guy in the basement," he said of his office in the bowels of City Hall.

As was shared on Monday, the San Francisco Planning Department is involved because four window panels are set to be removed to accommodate an "exterior wall mounted star graphic sign," which may be a placeholder for an Apple logo.

starlogo2
In past years, Apple's iPhone-centric September events have been held at a variety of locations around the Bay Area, so it would not be a surprise to see the company hold its event at the Bill Graham Civic Auditorium. With just two weeks to go until Apple's September 9 event, it won't be long before the company's plans are unveiled. Media invites for the event will most likely be going out soon, confirming the event location.

(Thanks, Tom!)

Top Rated Comments

Code.Red Avatar
89 months ago
Interesting star formation...

Score: 12 Votes (Like | Disagree)
liven2 Avatar
89 months ago
My gut tells me that AppleTV may be a much bigger release than we expected!!

Media Streaming, Game playing, App Downloading, HomeKit Command Center, Phone and Video Conferencing device and more. It might also have a built in wifi router... It is possible that content deals are more complete than we imagined too. If this along with the standard iPhone release were true, then that explains why the venue is so big. As the AppleTV could be the center of all things Apple in the home (IE HomeKit) and there is so much to show around that and for people to demo. Truly Massive release!!

I feel homekit will be the biggest push and they need the space to do that.
Score: 10 Votes (Like | Disagree)
Rocketman Avatar
89 months ago
If Apple can do this, imagine what NSA and CIA does. :D
Score: 9 Votes (Like | Disagree)
JCrz Avatar
89 months ago
Next week we'll find out that Adam & Eve booked it.
Score: 7 Votes (Like | Disagree)
kemal Avatar
89 months ago
Looks like a classy joint. Kinda landmarkey and such.
Score: 5 Votes (Like | Disagree)
Jax44 Avatar
89 months ago
So then the next question is WHY this venue. (Aside from the fact that Apple was basically *born* in this building when they introduced their very first complete personal computer at the West Coast Computer Faire)

All I can come up with is either:
[LIST=1]
* The TV update is a huge leapfrog kind of update, and they need the extra headcount to invite tv/film/entertainment industry.
* They're also introducing the TV subscription package
* The TV update includes major homekit functionality and some of the auditoriums interior space will be set aside for demos and such

They are inviting all the Apple haters from Mac Rumors forums, they need tons of seating.
Score: 5 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...