New Evidence Points Towards Bill Graham Civic Auditorium as Location For September 9 Apple Event

Earlier this week, there was some speculation that Apple might be planning to hold its upcoming September 9 iPhone event at the Bill Graham Civic Auditorium in San Francisco, and now there are new details that further hint towards Apple's involvement with the site.

Beginning on Monday, SFPD officers and private security guards began patrolling the grounds at the auditorium, prompting San Francisco news site Hoodline to do some digging into what was going on. It turned out the auditorium was booked for a "trade show" set to run from September 4 until September 10, but because it was registered to a company called "Adams and Associates," nothing linked the booking back to Apple.

billgrahamofficer

A police officer outside the auditorium, via Hoodline

Hoodline now reports that a "trusted source" has confirmed the Bill Graham Civic Auditorium will indeed be used for Apple's September iPhone event.

Our source, who wished to remain anonymous due to the extreme privacy surrounding the event, has shown us documentation from event logistics indicating that Apple is renting the building through September 12th. This timing is consistent with what we were told by a security guard on Monday.

Hoodline has also unearthed information on planned street closures that heavily lines up with the timeline when we expect Apple to hold its event. One street will be shut down from 6 p.m. on September 8th until 11:59 on September 10th, while another will be closed on Wednesday, September 9 between 4 a.m. and 11:59 p.m.

The mysteriousness surrounding the booking at the auditorium combined with the information obtained by Hoodline and the upcoming street closures all seems to point towards Apple, but there continues to be no concrete evidence Apple has rented the site for its iPhone event.

In an interview with SFGate, the project director for the Civic Center said he had no knowledge of what the building was being used for, while a spokeswoman for the Planning Department said the "trade show" information was all department was told.

"I'm even the landlord of the building, and they won't tell me," said Rob Reiter, project director for the Civic Center. "I've never seen anything like it before, but I'm just a guy in the basement," he said of his office in the bowels of City Hall.

As was shared on Monday, the San Francisco Planning Department is involved because four window panels are set to be removed to accommodate an "exterior wall mounted star graphic sign," which may be a placeholder for an Apple logo.

starlogo2
In past years, Apple's iPhone-centric September events have been held at a variety of locations around the Bay Area, so it would not be a surprise to see the company hold its event at the Bill Graham Civic Auditorium. With just two weeks to go until Apple's September 9 event, it won't be long before the company's plans are unveiled. Media invites for the event will most likely be going out soon, confirming the event location.

(Thanks, Tom!)

Top Rated Comments

Code.Red Avatar
71 months ago
Interesting star formation...

Score: 12 Votes (Like | Disagree)
liven2 Avatar
71 months ago
My gut tells me that AppleTV may be a much bigger release than we expected!!

Media Streaming, Game playing, App Downloading, HomeKit Command Center, Phone and Video Conferencing device and more. It might also have a built in wifi router... It is possible that content deals are more complete than we imagined too. If this along with the standard iPhone release were true, then that explains why the venue is so big. As the AppleTV could be the center of all things Apple in the home (IE HomeKit) and there is so much to show around that and for people to demo. Truly Massive release!!

I feel homekit will be the biggest push and they need the space to do that.
Score: 10 Votes (Like | Disagree)
Rocketman Avatar
71 months ago
If Apple can do this, imagine what NSA and CIA does. :D
Score: 9 Votes (Like | Disagree)
JCrz Avatar
71 months ago
Next week we'll find out that Adam & Eve booked it.
Score: 7 Votes (Like | Disagree)
kemal Avatar
71 months ago
Looks like a classy joint. Kinda landmarkey and such.
Score: 5 Votes (Like | Disagree)
Jax44 Avatar
71 months ago

So then the next question is WHY this venue. (Aside from the fact that Apple was basically *born* in this building when they introduced their very first complete personal computer at the West Coast Computer Faire)

All I can come up with is either:
[LIST=1]
* The TV update is a huge leapfrog kind of update, and they need the extra headcount to invite tv/film/entertainment industry.
* They're also introducing the TV subscription package
* The TV update includes major homekit functionality and some of the auditoriums interior space will be set aside for demos and such

They are inviting all the Apple haters from Mac Rumors forums, they need tons of seating.
Score: 5 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
foldable iPhone concept feature

Apple Testing In-Display Fingerprint Sensor for iPhone 13, Foldable iPhone Also in the Works

Friday January 15, 2021 1:46 pm PST by
Apple has started "early work" on an iPhone that has a foldable display, according to a new report from Bloomberg's Mark Gurman. Though testing of a foldable iPhone has begun, Apple has not committed to releasing a device that has a foldable display. Development has not yet expanded beyond a display and Apple does not have full foldable iPhone prototypes in its labs. Like foldable...
16inchmacbookpromain

Kuo: New MacBook Pro Models to Feature Flat-Edged Design, MagSafe, No Touch Bar and More Ports

Thursday January 14, 2021 9:32 pm PST by
Apple is working on two new MacBook Pro models that will feature significant design changes, well-respected Apple analyst Ming-Chi Kuo said today in a note to investors that was obtained by MacRumors. According to Kuo, Apple is developing two models in 14 and 16-inch size options. The new MacBook Pro machines will feature a flat-edged design, which Kuo describes as "similar to the iPhone 12" ...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
Apple TV Ray Light 2 Triad

Apple Extends Free Apple TV+ Trials Until July

Friday January 15, 2021 10:50 am PST by
Apple is once again planning to extend its free Apple TV+ trial subscriptions, this time until July. When Apple TV+ launched in November 2019, Apple offered free Apple TV+ subscriptions to those who purchased a new Apple device in or after September 2019. Those free subscriptions were set to expire in November 2020, but in October 2020, Apple announced that it was extending free trials...
mac pro mini feature

Apple Working on Two New Mac Pro Desktops, One of Which Will Be Reminiscent of Power Mac G4 Cube

Friday January 15, 2021 10:23 am PST by
Apple is developing two versions of the Mac Pro to succeed the Mac Pro that was first released in December 2019, according to a new report from Bloomberg. The first updated Mac Pro is a direct successor to the current Mac Pro and it will use the same design. It may also be equipped with Intel processors rather than Apple silicon chips, and it could be one of the sole machines in the Mac...
macbook pro magsafe

MagSafe is Coming Back to the Mac: A Look Back at Apple's Original Magnetic Charging Technology

Friday January 15, 2021 12:16 pm PST by
Surprise late night rumors last night provided us with our first in-depth look at what we can expect from the new MacBook Pro models that are coming in 2021, and there are some significant changes in the works. Along with additional ports, a new flat-edged design, and the removal of the Touch Bar, Apple's updated MacBook Pro machines will readopt MagSafe. MagSafe in the 2021 MacBook Pro...