Apple CEO Tim Cook is among a group of high-profile investors in Nebia, a San Francisco-based startup that has created a water-efficient shower head, according to The New York Times. Nebia is a self-installed shower system that atomizes water into millions of droplets to create 10 times more surface area than a regular shower for up to 70% less water consumption than a traditional shower head.

Nebia
Nebia Shower was recently introduced on crowdfunding website Kickstarter and has quickly reached its $100,000 funding goal, with over $130,000 in pledges and counting to be paid out to the six-person company on September 11. The shower head is available for a pledge between $269 and $299 and will retail for $399 once released.


According to the Kickstarter page, Nebia has tested its shower head with students, employees and customers at Equinox Gyms, Google, Apple and Stanford University. Apple noted that Cook's funding towards the Nebia was a personal investment, but declined to comment further on the matter. Other investors include Michael Birch, Y Combinator and the Schmidt Family Foundation.

Top Rated Comments

Pelea Avatar
84 months ago
Welcome to Apple Shower, a 16L (liters per day) version starts at just $999.99, for just $500 more, you can get the 64L version and for just $1999.99, you'll experience 128L of beautiful full high quality dual hydrogen mono oxygen atoms.

For the first time ever, our engineers have been able to deliver the most premium quality build showers and we're delighted to announce that it will also come in an incredible unapologetically rose gold color for just $99999.99.
Score: 16 Votes (Like | Disagree)
AngerDanger Avatar
84 months ago
Siri, get my backside, please.
Score: 13 Votes (Like | Disagree)
Corrode Avatar
84 months ago
Is this what it costs to be environmentally friendly? I'm in when it's sub $80.
Score: 13 Votes (Like | Disagree)
0098386 Avatar
84 months ago
I'm interested! But not $400 interested.
Score: 9 Votes (Like | Disagree)
JeffyTheQuik Avatar
84 months ago
Interesting. The current water saving technology is to put a flow restrictor in to not use as much water.

The atomizing facet is a "think different" type thing, and I hope they do well.

However, I'll wait until the second generation, where the price comes down, as about $99 is as much as I'll spend on a shower head, as the ROI is so far out on these up here in the Northwest. As a case in point, a discussion my wife and I had:
Mrs - "We need to cut way back on water usage. The bill is $140. (for 2 months' usage)
Me - "Let's look at that... $130 for sewage and other fixed costs means that we're spending $5/month for water, and $65 to get rid of it."

and there you have it...

BTW - I'm not saying that we have the sprinklers running 24/7 on our brown lawn. I'm just saying that the kids enjoy playing with the hose on, and we get two uses out of it: Kids playing and watering the lawn. I just worry about the stuff worth worrying about.
Score: 8 Votes (Like | Disagree)
CFreymarc Avatar
84 months ago
Atomizing shower heads have been around for at least fifty years if not further going back to the 1920's. Issue with these systems has always been mineral build up in the thin pipettes that spray out the water. What is new here?
Score: 8 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...