iOS remained the top platform for smartphone activations in the second quarter, despite its overall market share falling from 70% to 64%, according to Good Technology's twelfth quarterly Q2 Mobility Index Report. Android trailed behind with 32% market share during the quarter, up from 26% last quarter, while Windows rose to 3% market share to finish a distant third place.

good-technology-q2-tablet-share

iOS retains the top spot in the enterprise tablet market, but Android is closing the gap

iOS saw its market share drop from 81% to 64% in the tablet market, a sharp decline from the iPad's previous 80% to 90% dominance in the enterprise, while Android grew from 15% to 25% during the second quarter. Windows rose from 4% to 11%, a notable increase given that Microsoft's operating system represented just 1% market share two quarters ago.

iOS continued to lead in regulated industries, including the public sector (79%), education (76%), healthcare (70%), insurance (65%) and financial services (63%). Meanwhile, Android moved ahead of iOS in the high-tech sector with 53% of device activations and also experienced growth in the energy (48%) and manufacturing (42%) sectors.

Good Technology's data is based on monthly activations among all its global customers that had at least five activated devices during the second quarter. The full-length Mobility Index Report Q2 2015 offers detailed insight on app, platform and device preferences among enterprise users.

Top Rated Comments

pgiguere1 Avatar
89 months ago
"It doesn't appeal to business customers because it doesn't have a keyboard, which makes it not a very good email machine."

Windows Phone finished a distant third place with 3% market share
How times change.
Score: 6 Votes (Like | Disagree)
2457282 Avatar
89 months ago
This is not really a surprise, however the conclusion is flawed. Most companies I know use the Good app for "Bring Your Own Device" to work. BYOD is a fancy way of saying you can use your personal device to access your corporate e-mails, schedules, etc. Companies like this as they don't have to buy mobiles for employees. Workers like it so they don't have to carry two phones around.

The key here is the workers are buying more Android/Windows tablets. So, the good app is seeing a rise in BYOD authorisations. It's not necessarily a reasonable conclusion companies are buying less iPads.

I will note from personal observation I'm seeing a lot more Surface tablets in the wild in business. I still don't see many Android tablets. iPads are by far the most popular. I make no claim my observations are a reflection of the overall market. Just sharin' what I see.
In my company, we are restricted to one BYOD device for Good. Since each device requires the company to pay a fee, they will only agree to fund 1 licence per person. That means that I have good on my iphone but not my iPad. This seems important because if, as suspect, many companies have the same policy, then the statistics will be skewed. In other words, I would think Good's statistics represent how BYOD users prefer to see emails. I prefer my phone over the ipad since I do not take the ipad to most meetings. Given that many people have some combination of phones, tablets, and laptops, these numbers cannot reflect the total market.

In my company I see iphones and androids about the same. I have never seen anyone with a tablet other than an ipad or ipad mini in the office.
Score: 2 Votes (Like | Disagree)
retep42 Avatar
89 months ago
The problem is that this market share is based on new activations, not actual devices running. I purchased a mini2 at the same time as a nexus7 (mini2 for work, nexus7 to keep the kids off the mini2), and it is already obvious which one is going to fall apart first and will need replacement (and I will not go into details of why I don't think the kids are rougher on the nexus7 than I am on the mini2 ;)). Financially it is a wash, because the mini2 was much more expensive, but in terms of activation figures it is clear who wins...

P.S.: My nexus7 did not show up under enterprise activations, of course, but the point here is durability.
Score: 1 Votes (Like | Disagree)
keysofanxiety Avatar
89 months ago
"It doesn't appeal to business customers because it doesn't have a keyboard, which makes it not a very good email machine."

How times change.
500 dollars? Fully subsidised?

Score: 1 Votes (Like | Disagree)
maxsix Avatar
89 months ago
I think a larger iPad would go down very well in enterprise.
I concur.

There are many uses in the enterprise for an iPad once the display reaches laptop size. Especially given the fact it's so easy to pair with Apple Wireless Keyboard, Magic Mouse, or Magic Trackpad. I've found since I purchased these three peripherals a few years ago, they've been very handy with a variety Apple devices I own.
Score: 1 Votes (Like | Disagree)
Benjamin Frost Avatar
89 months ago
I think a larger iPad would go down very well in enterprise.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...