Continuing on with its "If it's not an iPhone, it's not an iPhone" advertising campaign, Apple today updated its YouTube channel with a new "iPhone - Photos & Videos" ad that focuses on the photographic capabilities of the iPhone.
The ad depicts an assortment of artfully arranged iPhones that display photos and videos in an assortment of different patterns. A voiceover accompanies the ad, pointing out the iPhone's popularity as a camera and its ease of use.
Every day millions of amazing photos and videos are shot with iPhone. That's because the iPhone makes it easy for everyone to shoot amazing photos and video.
The style of the video mimics the other ads that are part of this particular campaign, "Loved," "iPhone - Hardware & Software," and "Amazing Apps," all of which were released in July. As with those videos, Apple ends the "Photos & Videos" ad with the tagline "If it's not an iPhone, it's not an iPhone."
Apple's latest campaign is the third series of ads for the iPhone, following an initial set of comedy ads from Jimmy Fallon and Justin Timberlake and the "Shot on iPhone 6" campaign that highlights photos captured with the iPhone 6 and iPhone 6 Plus.
As part of its newest advertising efforts, Apple also recently introduced a "Why There's Nothing Quite Like an iPhone" web campaign that focuses on features that differentiate the iPhone from competing devices, pointing out the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.
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Top Rated Comments
"If it's not an iPhone, it's not an iPhone."
You can take great photos with iPhone and with very few steps turning them into amazing photos, many times people have asked from me did i really took those photos with my iPhone, and i have 5S. It's not the camera which makes the photos look good, it's the shooting skills, eye for shooting and editing skills.
I hate the tagline at the end.
The iPhone 6 quality looks amazing when viewed on the phone screen, but when you start working with the file on a 24" display or even a 15" rMBP screen, you realize how the little details (fur, grass, leaves) are lost.