Apple Releases New 'Photos & Videos' iPhone Ad in Ongoing Campaign

Continuing on with its "If it's not an iPhone, it's not an iPhone" advertising campaign, Apple today updated its YouTube channel with a new "iPhone - Photos & Videos" ad that focuses on the photographic capabilities of the iPhone.

The ad depicts an assortment of artfully arranged iPhones that display photos and videos in an assortment of different patterns. A voiceover accompanies the ad, pointing out the iPhone's popularity as a camera and its ease of use.

Every day millions of amazing photos and videos are shot with iPhone. That's because the iPhone makes it easy for everyone to shoot amazing photos and video.

The style of the video mimics the other ads that are part of this particular campaign, "Loved," "iPhone - Hardware & Software," and "Amazing Apps," all of which were released in July. As with those videos, Apple ends the "Photos & Videos" ad with the tagline "If it's not an iPhone, it's not an iPhone."

Apple's latest campaign is the third series of ads for the iPhone, following an initial set of comedy ads from Jimmy Fallon and Justin Timberlake and the "Shot on iPhone 6" campaign that highlights photos captured with the iPhone 6 and iPhone 6 Plus.

As part of its newest advertising efforts, Apple also recently introduced a "Why There's Nothing Quite Like an iPhone" web campaign that focuses on features that differentiate the iPhone from competing devices, pointing out the iPhone's integration of hardware and software, wide range of apps, camera, resistance to malware, Touch ID, and Apple Pay.

Top Rated Comments

keysofanxiety Avatar
81 months ago
Takes photo on 8GB iPhone 5C.



"If it's not an iPhone, it's not an iPhone."
Score: 23 Votes (Like | Disagree)
Mactendo Avatar
81 months ago
Takes photo on 8GB iPhone 5C.



"If it's not an iPhone, it's not an iPhone."
If it's not an iPhone 64 Gb or more, it's not an iPhone.
Score: 15 Votes (Like | Disagree)
Duel Avatar
81 months ago
This would be great if the iPhone had a decent camera instead of the 8mp since the iPhone 4S while the competition is at 16mp minimum.

No matter what the BS photoshoped "taken with an iPhone 6" ads says, which are impossible to have with such a camera.
IPhone has a great camera don't be fooled by mp. Mp doesn't make photo look good, even my DSLR have "only" 12mp camera and it takes stunning photos.

You can take great photos with iPhone and with very few steps turning them into amazing photos, many times people have asked from me did i really took those photos with my iPhone, and i have 5S. It's not the camera which makes the photos look good, it's the shooting skills, eye for shooting and editing skills.
Score: 10 Votes (Like | Disagree)
joejoejoe Avatar
81 months ago
I love this ad.

I hate the tagline at the end.
Score: 4 Votes (Like | Disagree)
Traverse Avatar
81 months ago
The iPhone 6 camera is what pushed me to finally get a DSLR. I experienced the excessive noise reduction as detailed in this thread (https://forums.macrumors.com/threads/why-is-it-so-impossible-for-me-to-take-consistently-good-photos-with-my-6.1790221/)

The iPhone 6 quality looks amazing when viewed on the phone screen, but when you start working with the file on a 24" display or even a 15" rMBP screen, you realize how the little details (fur, grass, leaves) are lost.
Score: 4 Votes (Like | Disagree)
bwillwall Avatar
81 months ago
The array of iPhones in these ads is absolutely beautiful.
Score: 4 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
General Spotify Feature

Spotify Pauses Plans to Add AirPlay 2 Support to iOS App [Update: Spotify Clarifies]

Friday August 6, 2021 9:07 am PDT by
See update at bottom of article Spotify this week confirmed that its plans to add AirPlay 2 support to its iOS app have been placed on indefinite hiatus. In an online discussion forum post, a Spotify representative said the streaming music service had been working on supporting AirPlay 2, but the company has paused the efforts "for now" due to "audio driver compatibility issues." The...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
Apple Films Tom Hanks Finch First Look

Apple Original Film 'Finch' Starring Tom Hanks to Premiere November 5

Thursday August 12, 2021 8:52 am PDT by
Apple today announced that the original film "Finch," starring Tom Hanks in its titular role, will premiere on Apple TV+ on Friday, November 5 and shared a first-look image from the film. The first look at "Finch," shared by Apple. The film, which is anticipated to be an awards season contender, revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog that form ...
whatsintheboxiphonexs

Apple's iPhone XS, XS Max and XR Won't Ship With Lightning to 3.5mm Headphone Jack Adapter

Wednesday September 12, 2018 12:58 pm PDT by
Since the headphone jack was removed from the iPhone with the launch of the iPhone 7, Apple has bundled iPhones with a Lightning to 3.5mm Headphone Jack Adapter for customers who continue to have 3.5mm headphones. With the launch of the iPhone XS, iPhone XS Max, and iPhone XR, Apple is discontinuing this practice and will not include the Lightning to 3.5mm Headphone Jack Adapter. On the...
macbook air m1 first benchmark

Apple Silicon M1 Chip in MacBook Air Outperforms High-End 16-Inch MacBook Pro

Wednesday November 11, 2020 4:43 pm PST by
Apple introduced the first MacBook Air, MacBook Pro, and Mac mini with M1 Apple Silicon chips yesterday, and as of today, the first benchmark of the new chip appears to be showing up on the Geekbench site. The M1 chip, which belongs to a MacBook Air with 8GB RAM, features a single-core score of 1687 and a multi-core score of 7433. According to the benchmark, the M1 has a 3.2GHz base...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....