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Apple Debuts Three New Apple Watch Videos Highlighting Music, Fitness and Travel Apps
Apple today introduced three new Apple Watch videos on its YouTube channel, highlighting third-party apps designed for the wrist-worn device. Each of the three videos focuses on a different subset of apps, covering music, fitness, and travel.
The videos all depict a single Apple Watch that displays a series of apps on the screen, with a selection of app icons in the surrounding space. Icons are enlarged to denote which app is on the screen.
In the "Music" video, for example, music discovery app Shazam, DJing app Pacemaker, and ticket-purchasing app StubHub are shown in quick succession.
The "Fitness" video highlights the Nike+ running app, the WaterMinder hydration tracking app, and sports scores provided by the MLB.com At Bat app.
The third and final video, "Travel," gives a brief glimpse of travel app Expedia, transportation requesting app Uber, and recommendation app Yelp.
Apple's newest short advertisements are the company's first that put third-party apps for the device directly in the spotlight. Previous ads have focused on showing off the different use cases for the device, including four videos released last week that depicted the Apple Watch being used in daily life while traveling, working out, and communicating with friends and family.
The videos all depict a single Apple Watch that displays a series of apps on the screen, with a selection of app icons in the surrounding space. Icons are enlarged to denote which app is on the screen.
In the "Music" video, for example, music discovery app Shazam, DJing app Pacemaker, and ticket-purchasing app StubHub are shown in quick succession.
The "Fitness" video highlights the Nike+ running app, the WaterMinder hydration tracking app, and sports scores provided by the MLB.com At Bat app.
The third and final video, "Travel," gives a brief glimpse of travel app Expedia, transportation requesting app Uber, and recommendation app Yelp.
Apple's newest short advertisements are the company's first that put third-party apps for the device directly in the spotlight. Previous ads have focused on showing off the different use cases for the device, including four videos released last week that depicted the Apple Watch being used in daily life while traveling, working out, and communicating with friends and family.
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48 months ago
Yeah, third party apps isn't what I'd highlight right now. Until they are native, most are close to useless. As cool as it is controlling your lights or hailing an Uber from your wrist, most of the time you are staring at loading screens or tapping to reactivate the screen as it turns off while loading.
48 months ago
The realistic versions of those ads should last around 5 times longer and look more like:
48 months ago
to bad none of those apps work the way they should. apple watch apps as they are now, really suck.
48 months ago
Could be worse:
Because if you're not wearing an Apple Watch, then you're not wearing an Apple Watch...
Because if you're not wearing an Apple Watch, then you're not wearing an Apple Watch...
48 months ago
Short, confusing, and doesn't really pique my interest to want to find out more, which I assume is the point of these micro-ads.
The thing about making a YouTube video is that is they don't cost $50K+ to air them once nationally like a TV ad. Apple could take a a minute and go over a killer app or killer feature rather than just splashing useless screens for 15 seconds. I don't think Apple did itself any favors taking advertising in-house.
The thing about making a YouTube video is that is they don't cost $50K+ to air them once nationally like a TV ad. Apple could take a a minute and go over a killer app or killer feature rather than just splashing useless screens for 15 seconds. I don't think Apple did itself any favors taking advertising in-house.
48 months ago
I'm probably going to catch some flack for this, but, I like them. Short, and they talk about useful 3rd party apps, which is probably what 50% of the use will be, and why I get an Apple Watch.
No idea if those are going on TV...
No idea if those are going on TV...
48 months ago
And MR forumers still find ways to complain. :p
And the MR Apple sycophants still find ways to make a turd look like gold bullion. (That is these ads, not the AW) :D
Apple is made up of people, who like all other people are imperfect. Lately Apple's blinders have gotten so large they can't even see right in front of them. So, yes, they need a bit of constructive criticism from the fanbase.
These ads do not convey any useful information about the AW or why one would want to get one. It shows the AW has apps! But the problem selling the AW to a generation that has never worn a watch is that its a foreign concept to them and they need to be educated how wearing a watch is better than just carrying a phone around.
These ads, and no others I've seen accomplish that task. So Apple is left with early adopters and "I'll buy anything with an Apple logo" customers to sell to. But they already been sold. Time for the next phase. There is a public out there that needs to be educated on AW and Apple is going around, like many on this board, with the idea that it has an Apple logo on it so people will be automatically transfixed by it. But that isn't going to happen w/ AW because it's a watch and also because it's not immediately intuitive to use.
48 months ago
Why oh why is Apple having so much trouble with Watch advertising? All ads have been huge failures. This is not like Apple. Apple has really been flopping and flailing recently. Could it be that they think they could do it all themselves in-house?
It's really simple. Show examples where people uniquely need the watch. Not people lounging around using it in an instance that any other gadget would be a better. Show people the unique instances where they would benefit from a hands free device. It's easy. This gadget is not that hard to sell.
It's really simple. Show examples where people uniquely need the watch. Not people lounging around using it in an instance that any other gadget would be a better. Show people the unique instances where they would benefit from a hands free device. It's easy. This gadget is not that hard to sell.
48 months ago
No, it doesn't. It's great!
I hope this is sarcasm because the watch in its current state shows so much potential but its all **** at the moment. Wait for WatchOS 2 and see if it improves.video showing load times skip to 1:10
"[MEDIA=youtube]9QEy414cffo[/MEDIA]"
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