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Apple Store Goes Down Ahead of Expected iPod Refresh

Wednesday July 15, 2015 7:02 am PDT by Joe Rossignol
The Apple Online Store was taken offline moments ago ahead of an expected refresh to the iPod touch, iPod nano and iPod shuffle lineup of portable media players. The sixth-generation iPod touch will likely feature a 64-bit processor, new colors and other hardware improvements, while the iPod nano and iPod shuffle are expected to be released in new colors only.

iPods Well Be Back
iPods discovered in unreleased colors (left) and Apple Store down (right)

iPods in unreleased colors were first spotted in iTunes 12.2 earlier this month, including a darker blue for the iPod touch, a new gold color for the iPod nano and a brighter pink color for the iPod shuffle. MacRumors subsequently discovered a full lineup of six new colors for the iPod touch, nano and shuffle hidden within iTunes resource files, including silver, space gray, red, bright pink, deep blue and light gold.

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Tag: Apple retail
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[ 199 comments ]


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keysofanxiety
45 months ago

"Soldered buttons?" I laughed at that.

"The innovative new soldered buttons no longer click, press, or break. It's a beautiful detail that helps increase the structural rigidity of the device."


"To ... create the new iPod Shuffle, we completely rethought its design, unapologetically returning to the roots and core essence of what it should be. By soldering the buttons, the user has literally no control over what song is playing, making this the most ... authentic Shuffle we've ever released. The previous unsatisfying click when pressing a button is now replaced with no noise at all - also making this the most silent Shuffle that we've ever designed."



Rating: 22 Votes
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thybigfoot
45 months ago
I'm wondering if it is still necessary for Apple to take the store actually down (it's 2015!).
I don't know any other store where this is done.

Normally you work with staging and pre-staging systems to activate changes with a single mouse click.

Is it only a marketing gimmick?
Rating: 12 Votes
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Billberryjuice
45 months ago

It's happening! :D


You're right! wonder at the colours!
Rating: 10 Votes
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0815
45 months ago
while it is part of the cult and the expectations ... but why haven't they updated to some system where they don't have to take the store down for half a day just to update a few products on there .... just imagine Amazon would do that every time they add something new or remove something. It is time to move to the next century.

But good that they update the touch - may parents/kids will be happy about it.
Rating: 9 Votes
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vmachiel
45 months ago
A new 64-bit touch would be great to test new iOS beta's on...
Rating: 9 Votes
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AngerDanger
45 months ago
I hope Apple's graphics department had a good laugh over the Tuesday 14th speculation. Just give us a new touch!
Rating: 9 Votes
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LordQ
45 months ago
It's happening! :D
Rating: 8 Votes
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Traverse
45 months ago
Does anyone else notice that when you click "Store" and get the "We'll be right back" that "iPod" returns along the top bar!? :D



Rating: 6 Votes
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orbital~debris
45 months ago

Amazon is basically just the U.S. and doesn't operate internationally like Apple. Synchronizing over 100 online Apple stores with different languages and currencies is one reason. The other reason is probably the media. When the Apple Store goes down it becomes a story and builds anticipation.


What a load of rubbish.
Another case of insular, U.S.-centric thinking!
Amazon operate all over Earth.
Rating: 6 Votes
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Traverse
45 months ago
New flash-based iPod Classic.

Now that would be a treat...and imaginary. :oops:
Rating: 6 Votes

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