Apple Store Goes Down Ahead of Expected iPod Refresh
The Apple Online Store was taken offline moments ago ahead of an expected refresh to the iPod touch, iPod nano and iPod shuffle lineup of portable media players. The sixth-generation iPod touch will likely feature a 64-bit processor, new colors and other hardware improvements, while the iPod nano and iPod shuffle are expected to be released in new colors only.

iPods discovered in unreleased colors (left) and Apple Store down (right)
iPods in unreleased colors were first
spotted in iTunes 12.2 earlier this month, including a darker blue for the iPod touch, a new gold color for the iPod nano and a brighter pink color for the iPod shuffle.
MacRumors subsequently discovered a
full lineup of six new colors for the iPod touch, nano and shuffle hidden within iTunes resource files, including silver, space gray, red, bright pink, deep blue and light gold.
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Top Rated Comments
I don't know any other store where this is done.
Normally you work with staging and pre-staging systems to activate changes with a single mouse click.
Is it only a marketing gimmick?
But good that they update the touch - may parents/kids will be happy about it.