Apple Store Goes Down Ahead of Expected iPod Refresh

The Apple Online Store was taken offline moments ago ahead of an expected refresh to the iPod touch, iPod nano and iPod shuffle lineup of portable media players. The sixth-generation iPod touch will likely feature a 64-bit processor, new colors and other hardware improvements, while the iPod nano and iPod shuffle are expected to be released in new colors only.

iPods Well Be Back

iPods discovered in unreleased colors (left) and Apple Store down (right)

iPods in unreleased colors were first spotted in iTunes 12.2 earlier this month, including a darker blue for the iPod touch, a new gold color for the iPod nano and a brighter pink color for the iPod shuffle. MacRumors subsequently discovered a full lineup of six new colors for the iPod touch, nano and shuffle hidden within iTunes resource files, including silver, space gray, red, bright pink, deep blue and light gold.

Related Forum: iPod touch and iPod

Top Rated Comments

keysofanxiety Avatar
94 months ago
"Soldered buttons?" I laughed at that.

"The innovative new soldered buttons no longer click, press, or break. It's a beautiful detail that helps increase the structural rigidity of the device."
"To ... create the new iPod Shuffle, we completely rethought its design, unapologetically returning to the roots and core essence of what it should be. By soldering the buttons, the user has literally no control over what song is playing, making this the most ... authentic Shuffle we've ever released. The previous unsatisfying click when pressing a button is now replaced with no noise at all - also making this the most silent Shuffle that we've ever designed."



Score: 22 Votes (Like | Disagree)
thybigfoot Avatar
94 months ago
I'm wondering if it is still necessary for Apple to take the store actually down (it's 2015!).
I don't know any other store where this is done.

Normally you work with staging and pre-staging systems to activate changes with a single mouse click.

Is it only a marketing gimmick?
Score: 12 Votes (Like | Disagree)
Billberryjuice Avatar
94 months ago
It's happening! :D
You're right! wonder at the colours!
Score: 10 Votes (Like | Disagree)
AngerDanger Avatar
94 months ago
I hope Apple's graphics department had a good laugh over the Tuesday 14th speculation. Just give us a new touch!
Score: 9 Votes (Like | Disagree)
vmachiel Avatar
94 months ago
A new 64-bit touch would be great to test new iOS beta's on...
Score: 9 Votes (Like | Disagree)
0815 Avatar
94 months ago
while it is part of the cult and the expectations ... but why haven't they updated to some system where they don't have to take the store down for half a day just to update a few products on there .... just imagine Amazon would do that every time they add something new or remove something. It is time to move to the next century.

But good that they update the touch - may parents/kids will be happy about it.
Score: 9 Votes (Like | Disagree)

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
magsafe charger orange

Apple Releases New MagSafe Charger Firmware

Tuesday October 4, 2022 12:09 pm PDT by
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...