Apple Store Goes Down Ahead of Expected iPod Refresh

The Apple Online Store was taken offline moments ago ahead of an expected refresh to the iPod touch, iPod nano and iPod shuffle lineup of portable media players. The sixth-generation iPod touch will likely feature a 64-bit processor, new colors and other hardware improvements, while the iPod nano and iPod shuffle are expected to be released in new colors only.

iPods Well Be Back

iPods discovered in unreleased colors (left) and Apple Store down (right)

iPods in unreleased colors were first spotted in iTunes 12.2 earlier this month, including a darker blue for the iPod touch, a new gold color for the iPod nano and a brighter pink color for the iPod shuffle. MacRumors subsequently discovered a full lineup of six new colors for the iPod touch, nano and shuffle hidden within iTunes resource files, including silver, space gray, red, bright pink, deep blue and light gold.

Related Forum: iPod touch and iPod

Top Rated Comments

keysofanxiety Avatar
115 months ago
"Soldered buttons?" I laughed at that.

"The innovative new soldered buttons no longer click, press, or break. It's a beautiful detail that helps increase the structural rigidity of the device."
"To ... create the new iPod Shuffle, we completely rethought its design, unapologetically returning to the roots and core essence of what it should be. By soldering the buttons, the user has literally no control over what song is playing, making this the most ... authentic Shuffle we've ever released. The previous unsatisfying click when pressing a button is now replaced with no noise at all - also making this the most silent Shuffle that we've ever designed."



Score: 22 Votes (Like | Disagree)
thybigfoot Avatar
115 months ago
I'm wondering if it is still necessary for Apple to take the store actually down (it's 2015!).
I don't know any other store where this is done.

Normally you work with staging and pre-staging systems to activate changes with a single mouse click.

Is it only a marketing gimmick?
Score: 12 Votes (Like | Disagree)
Billberryjuice Avatar
115 months ago
It's happening! :D
You're right! wonder at the colours!
Score: 10 Votes (Like | Disagree)
AngerDanger Avatar
115 months ago
I hope Apple's graphics department had a good laugh over the Tuesday 14th speculation. Just give us a new touch!
Score: 9 Votes (Like | Disagree)
vmachiel Avatar
115 months ago
A new 64-bit touch would be great to test new iOS beta's on...
Score: 9 Votes (Like | Disagree)
0815 Avatar
115 months ago
while it is part of the cult and the expectations ... but why haven't they updated to some system where they don't have to take the store down for half a day just to update a few products on there .... just imagine Amazon would do that every time they add something new or remove something. It is time to move to the next century.

But good that they update the touch - may parents/kids will be happy about it.
Score: 9 Votes (Like | Disagree)

Popular Stories

iOS 18 Apple Music Messages and Notes Feature 1

iOS 18 Rumored to Add New Features to These 16 Apps on Your iPhone

Tuesday April 30, 2024 10:44 am PDT by
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
apple watch ipad demo 1

Check Out This Apple Watch iPad Demo Unit From 2014

Wednesday May 1, 2024 1:46 pm PDT by
With the 10th anniversary of the Apple Watch approaching, we thought it would be fun to take a look back at an interesting bit of Apple Watch history. After the Apple Watch was announced in 2014, and before it became available in 2015, Apple sent out custom Apple Watch iPad demo kiosks to retail stores. The Apple Watch and iPad units used for these devices were specially designed, had custom ...
maxresdefault

Will the New iPad Pro Really Have the M4 Chip?

Wednesday May 1, 2024 8:30 am PDT by
While Apple's upcoming iPad Pro models have been expected to feature the M3 chip for over a year, recent reports have unexpectedly suggested that the new devices will instead feature the as-yet-unannounced M4 chip. Subscribe to the MacRumors YouTube channel for more videos. Last week, Bloomberg's Mark Gurman said that he now believes there is a "strong possibility" that the upcoming iPad Pro ...
ios 17 5 repair state

iOS 17.5 Includes 'Repair State' Option That Doesn't Require Turning Off Find My for Service

Tuesday April 30, 2024 1:24 pm PDT by
With iOS 17.5, Apple is adding a "Repair State" feature that is designed to allow an iPhone to be sent in for service without deactivating Find My and Activation Lock. The fourth iOS 17.5 beta that came out today adds a "Remove This Device" option for all devices in Find My, and using it with an iPhone puts that iPhone into the new Repair State. Right now, sending an iPhone to Apple to be...
Apple CarPlay Dash

Report Examines GM's Controversial Move to Abandon Apple CarPlay

Wednesday May 1, 2024 4:53 am PDT by
An in-depth Bloomberg report today resurfaced General Motors' decision to replace Apple CarPlay with its own software. Last year, GM announced that it planned to forgo Apple CarPlay in its new electric vehicles, starting with the 2024 Chevrolet Blazer EV. Instead, the automaker introduced a proprietary infotainment platform, aiming to control and customize the digital experience within its...
Airpods Pro 2 Discount Feature Triad

Amazon's New Apple Sale Has Best-Ever Prices on AirPods Pro, Studio Display, Apple Pencil, and More

Tuesday April 30, 2024 7:31 am PDT by
Amazon today kicked off numerous discounts across multiple Apple products and accessories, the highlight being the AirPods Pro 2 with USB-C for $179.99, down from $249.00. You'll also find deals on the Apple Pencil 2, AirTags, and Studio Display. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...