The Apple Online Store was taken offline moments ago ahead of an expected refresh to the iPod touch, iPod nano and iPod shuffle lineup of portable media players. The sixth-generation iPod touch will likely feature a 64-bit processor, new colors and other hardware improvements, while the iPod nano and iPod shuffle are expected to be released in new colors only.
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iPods discovered in unreleased colors (left) and Apple Store down (right)
iPods in unreleased colors were first spotted in iTunes 12.2 earlier this month, including a darker blue for the iPod touch, a new gold color for the iPod nano and a brighter pink color for the iPod shuffle. MacRumors subsequently discovered a full lineup of six new colors for the iPod touch, nano and shuffle hidden within iTunes resource files, including silver, space gray, red, bright pink, deep blue and light gold.
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Top Rated Comments
"Soldered buttons?" I laughed at that.
"To ... create the new iPod Shuffle, we completely rethought its design, unapologetically returning to the roots and core essence of what it should be. By soldering the buttons, the user has literally no control over what song is playing, making this the most ... authentic Shuffle we've ever released. The previous unsatisfying click when pressing a button is now replaced with no noise at all - also making this the most silent Shuffle that we've ever designed.""The innovative new soldered buttons no longer click, press, or break. It's a beautiful detail that helps increase the structural rigidity of the device."
I don't know any other store where this is done.
Normally you work with staging and pre-staging systems to activate changes with a single mouse click.
Is it only a marketing gimmick?
It's happening! :D
You're right! wonder at the colours!But good that they update the touch - may parents/kids will be happy about it.