Apple CEO Tim Cook has been named as one of eight new board of trustee members at his alma mater Duke University, where he earned his MBA from the Fuqua School of Business in 1988, the school announced today. Cook began serving his six-year term on July 1 and will assist the governing body in determining Duke University's educational mission and fiscal policies.
Tim Cook speaking at Duke University in April 2013
The other new trustees are The Coca-Cola Foundation chairwoman Lisa Borders, PRM Advisors founder Patricia Morton, NBA commissioner Adam Silver and ValueAct Capital CEO Jeff Ubben. Duke University also appointed three observing members on the board, including Elastic Fabrics of America marketing executive and Duke alum Jack Boyd, recent Duke graduate Anna Knight and Duke JD/MBA candidate Ben Shellhorn.
Cook returned to Duke University in 2013 for his 25th reunion and participated in an hour-long dialogue with Fuqua School of Business Dean Bill Boulding and students about why Apple is successful, collaboration, ethical leadership, career planning, inspirational leaders, intuitions and more. The embedded playlist of videos above will play through each of the seven clips that the university shared.
Cook has also long been a supporter of Duke University basketball and took several photos with fans during the school's NCAA Final Four men's basketball championship winning game against Wisconsin on April 6. The chief executive made headlines at the time for wearing an Apple Watch, which became available for pre-order four days later before officially going on sale April 24.
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Tuesday March 17, 2026 11:03 am PDT by Joe Rossignol
In an interview with Good Morning America's Michael Strahan this week, Apple's CEO Tim Cook responded to rumors about his potential retirement.
Cook said the idea that he wants to step back at Apple is merely "a rumor."
Cook did not explicitly confirm or deny that he will be stepping down as CEO any time soon, but he said "I can't imagine life without Apple."
The full interview clip is ...
Wednesday March 18, 2026 6:20 am PDT by Joe Rossignol
Apple CEO Tim Cook is in China, where he attended one of the company's 50th anniversary events outside of its Taikoo Li retail store in Chengdu today. The event revolved around a performance by Chinese singer Li Yuchun, and it comes after Apple hosted a surprise Alicia Keys concert at its Grand Central store in New York last week.
According to the China Daily, Cook is scheduled to attend the ...
Wednesday March 18, 2026 7:34 pm PDT by Joe Rossignol
In an interview with Nikias Molina at New York's Grand Central Terminal last week, Apple's CEO Tim Cook briefly commented on the future of the iPhone.
"There's so much left that we can do with the iPhone," said Cook. "I think it's going to continue to be the center of people's digital lives."
While this is just typical corporate speak, it is still interesting that Cook thinks the iPhone...
I won't listen to Tim Cook discuss ethical leadership, as his idea of ethical is not paying musicians for three months.
Someone please sack the man.
I had a little bet with myself about what Apple hate the first comment would bring. I'm pretty pleased to note that your comment was both completely unrelated to the article, and completely incorrect (as Apple did mention they are paying musicians during the free trial).
I had a little bet with myself about what Apple hate the first comment would bring. I'm pretty pleased to note that your comment was both completely unrelated to the article, and completely incorrect (as Apple did mention they are paying musicians during the free trial).
Indeed! The ability of some MacRumors commenters to manufacture faux outrage on command is truly amazing. It's as if Apple is holding them hostage and this is the only way they can express their disdain.
The other new trustees are The Coca-Cola Foundation chairwoman Lisa Borders, PRM Advisors founder Patricia Morton, NBA commissioner Adam Silver and ValueAct Capital CEO Jeff Ubben.
Welcome to Duke University! Please pick up your free, mandatory t-shirt!
Really so the role of the CEO is to make sure the trains run on time? Do you think that's all Satya Nadella is doing at Microsoft, or Larry Page at Google?
Well, if you want to simplify it ... yes, mainly. Of course they do lots of other stuff, as does TC. But the implication I got from your post is that you were comparing TC's role to Jobs', and I thought we've evolved beyond that here.
Let's just get a little perspective.
In 2011 when TC took over, we had MacBook Pros that cost ~£1500, with 4GB RAM and a standard HDD, OS X Lion, which crippled older machines and ran horribly on newer systems, a massive backlash from the wait for the new iPhone 4S, and an even bigger backlash at its lackluster update (compared to the wealth of exciting rumours, of course), genuine concern over Apple's future, location tracking controversy, more stuff about Flash not being on iOS devices, and Android gaining significant traction.
Now we've got ultra-thin MacBook Pros with significantly more power, SSDs with read/write speeds that exceed that of 2xSATA SSDs in RAID, a much better OS and an even better update on the horizon, a company with a clear direction, and generally cheaper and more affordable products. Yeah there's a lot of bad stuff as well, but Apple is worth more than twice as much now. It's an unprecedented jump in fortunes, and Tim Cook has managed it exceptionally well.
He's also more open with Apple's pipeline and stance on controversial issues. This was a very big criticism of the Apple of old.
It's not perfect by any means; there's a lot I wish was changed and a lot Apple could do with their capital to make the bottom-line products worth buying. But boy am I glad we're in the Apple of 2015. If you could see the products now from 2011, I really don't think you'd make a similar comment. It's only because we've been slowly riding/watching the product curve that its true impact hasn't really hit.
I bet a $10 million endowment for a School of LGBT Studies is imminent. It will replace Sociology and Black studies as the go to program for those who want to attend college with out the hassle of getting an actual education.
