After the launch of Apple Music earlier in the week, many users began searching and following their favorite artists on Apple's new social platform Connect, which aims to showcase new songs, videos, and pictures to fans of artists like Pharrell, Dr. Dre, and more, directly within the app. The process that artists have to take to create content for their fans was unknown, until today, when app developer and indie musician of the band Airplane Mode, Dave Wiskus, posted a detailed summary on his blog of the steps needed to make a post on Apple's new social platform.

Wiskus hoped that Apple's promise of Connect at WWDC meant a more level playing field between the musician and app developer worlds within the iTunes marketplace, and that "giving musicians any control at all over their brand identity on the iTunes Music Store," would create a more stress-free and inviting platform for musicians, especially independent ones. So, Wiskus and his band Airplane Mode decided to put Connect through the ringer: debuting a brand new track on the service and seeing if the fans' connection is as front-and-center as Apple intended.

The musician's first thoughts of the upload process are summed up in one word: "clunky." Wiskus found he needed the song he wanted to post to be in My Music in the iOS Music app, so for a brand-new, unreleased track, he had to sync it off his computer and then search for it on iOS. GarageBand updates for iOS and Mac released earlier this week also support uploads to Connect, but it is unclear if the format and process of using those apps was even more awkward or if Wiskus was unaware of these options. Other quirks with the upload process made it difficult to finalize details for his Connect post.

apple_music_connect
For Wiskus, the biggest personal drawback is actually the complete lack of any in-depth fan interaction for his band once the content is actually uploaded to Connect.

But the worst offense of all is this: I can see no way to invite people to follow us on Connect. I can share the link. I can even tweet about it. Yet there’s no way to know how many followers we have, encourage people to follow us, or directly engage with anyone who hasn’t already purchased a song from us on iTunes. That feels broken. Somehow people were able to comment, which is great, but it makes me sad that I feel no sense of… well, connection. And I really, really want that connection.

The indie musician makes multiple good points, especially in the lack of any in-depth social networking features on the service. Taking his band's new post as an example, Airplane Mode's post for the new song "Over It" got 7 loves and 4 comments, but the band can't determine its own follower count or the amount of people that actually interacted with the post.

Lacking as well is any interaction on a user's name or handle, which aren't clickable on iOS or Mac and PC, leaving musicians with no real way to browse their fan community in any meaningful way. But, as Wiskus notes, the service has laid the groundwork for a possibly richer version of itself in the future. "These are early days," the musician notes, "And there’s hope."

For the full story of Wiskus's experience with Connect, check out his full blog post.

Top Rated Comments

Kaibelf Avatar
117 months ago
"But the worst offense of all is this: I can see no way to invite people to follow us on Connect."

Thank GOODNESS. The last thing I want is to be spammed with such trash. If I wanted that I'd be on Facebook all day.
Score: 18 Votes (Like | Disagree)
OzyOly Avatar
117 months ago
It's just Ping all over again. I disabled it the moment I signed up for Apple Music.
Score: 8 Votes (Like | Disagree)
Wurm5150 Avatar
117 months ago
All Apple had to do was study Facebook, Twitter, Instagram, and other social platform and what made them successful..then they can add their own flavor to Connect.

Apple is clueless when it comes to social. They need to improve Connect fast or this becomes the second coming of Ping.
Score: 7 Votes (Like | Disagree)
Mackinjosh Avatar
117 months ago
Clunky pretty much sums up every single thing about Apple Music.
Score: 6 Votes (Like | Disagree)
penajmz Avatar
117 months ago
You would think that Apple would REALLY try and make this spectacular since Ping failed so hard.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
117 months ago
The problem is, if it were any easier for artists and users to connect, they'd bond over how clunky Apple Music is as a whole. This was most likely a defensive measure.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 CarPlay Feature

iOS 18 Adds These 5 New Features to CarPlay

Thursday June 13, 2024 7:44 am PDT by
Apple did not mention CarPlay during its WWDC keynote this week, but iOS 18 includes a handful of new features for the in-car software. Overall, there is not a whole lot new for CarPlay on iOS 18, with changes seemingly limited to the Messages and Settings apps so far. Below, we recap everything new for CarPlay on iOS 18. New for CarPlay on iOS 18 1. Contact Photos in Messages App...
apple watch series 9 display

Kuo: Apple Watch Series 10 to Get Larger Screen and Thinner Design

Monday June 17, 2024 1:20 am PDT by
This year's Apple Watch Series 10 will be thinner and come in larger screen sizes than previous models, according to Apple analyst Ming-Chi Kuo. In his latest industry note -10-and-98075c44ce92">shared on Medium, Kuo said the screen size options on the next-generation Apple Watch will increase from 41mm to 45mm, and from 45mm to 49mm, while being encased in a thinner design. For reference,...
iPod Nano vs iPod Pro Ad Feature 1

Apple Developing Thinner MacBook Pro, Apple Watch, and iPhone

Monday June 17, 2024 2:22 am PDT by
Apple intends to slim down the MacBook Pro, Apple Watch, and iPhone, with the new ultra-thin M4 iPad Pro a sign of the company's new design trajectory, according to Bloomberg's Mark Gurman. When the M4 iPad Pro was unveiled last month, Apple touted it as the company's thinnest product ever, and even compared it to the 2012 iPod nano to emphasize its slim dimensions. Writing in the latest ...
iOS 18 Siri Integrated Feature

You Can Give Siri a New Name With iOS 18's Vocal Shortcuts

Friday June 14, 2024 4:33 pm PDT by
Apple in iOS 18 added a Vocal Shortcuts accessibility feature, and now that iOS 18 is available in a beta capacity, users have figured out that this option can be used to give Siri a new wake word. With Vocal Shortcuts, you can assign a custom phrase that Siri can understand to launch shortcuts and complete "complex tasks," and one of the shortcuts you can set up is an alternative for "Hey...
iOS 18 Wallet Feature

Here's What's New in Apple Wallet on iOS 18 for Event Tickets and More

Friday June 14, 2024 7:32 am PDT by
iOS 18 includes a handful of enhancements to the Wallet app on the iPhone, with new features for Apple Pay, Apple Cash, event tickets, and more. Below, we outline everything new for the Wallet app on iOS 18, based on information from Apple's press release and a WWDC 2024 coding session. Redesigned Event Tickets Event tickets have an all-new design in the Wallet app on iOS 18, complete...