Photos Reveal Secrets Behind Apple Watch Retail Display Units

In its retail stores, Apple uses special Apple Watch display units to allow customers to test the Apple Watch ahead of making a purchase. The units, which have been available in stores since try-on appointments began on April 10, combine a functional Apple Watch (secured to prevent theft) with an iPad mini that gives details on various aspects of the device.

Apple Watch Demo
Most of us probably haven't stopped to wonder about how these units work, but new Brazilian regulatory documents and images shared by Blog do iPhone [Google Translate] give us a fascinating inside look at how Apple engineered the display units.

According to BlogdoiPhone, Apple Watches inside the display cases have special bands that incorporate a Lightning cable, which plug into the case to connect to the iPad. When an app is opened on the Apple Watch, this connection relays data to the iPad on what's being viewed, letting the screen display additional information about each feature.

applewatchlightningband
The specialized Lightning port band connects to the hidden 6-pin diagnostic port on the Apple Watch, using it to establish a connection between the watch and the case. It is not clear if the diagnostic port connection also allows the Apple Watch to charge, either through the iPad or through a battery built into the unit, but such a function would explain how the Apple Watches manage to stay powered through a full day of continual usage by customers.

applewatchdisplayunitunderneath
One side of the unit also includes a USB-Type C port or a Lightning port, which we have previously heard is used to charge the entire unit on a nightly basis, so it's possible there's a built-in battery that powers both the iPad display and the Apple Watch during the day.

displayunitusb
It is not known if the Apple Watches used in the display units are identical to retail Apple Watches aside from the bands or if they are custom built with extra functionality, but there has been speculation that the Apple Watch can charge through the diagnostic port. Specifically, the engineers behind the Reserve Strap accessory in the works for the Apple Watch have said they have confirmed the port can be used for charging.

Apple recently introduced band design guidelines for third-party accessory manufacturers, and while the guidelines say bands must not integrate magnetic chargers, there's no mention of the diagnostic port, leaving its full capabilities largely a mystery. On watches delivered to consumers, the 6-pin diagnostic port is hidden behind a cover that resembles the SIM slot on an iPhone 6.

The Brazilian Agency of Telecommunications (or Anatel), where the documents and images originated, has approved the Apple Watch and the in-store display units, suggesting Apple is gearing up to begin selling the Apple Watch in additional countries in the near future.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

JCrz Avatar
117 months ago
Apple definitely still hasn't shown their full hand with Apple Watch.

I think we can expect to see more significant developments this year.

I disagree. Future generations will be bigger with less features, worse battery life, and a black & white screen.
Score: 36 Votes (Like | Disagree)
n8cousins Avatar
117 months ago
This is surprisingly pretty interesting. I love these kinds of articles. Thanks MacRumors!
Score: 11 Votes (Like | Disagree)
spotlight07 Avatar
117 months ago
I assumed magic.
Score: 11 Votes (Like | Disagree)
paradox00 Avatar
117 months ago
Everything article keeps calling this a diagnostics port. I can tell you from first hand experience that its not. My watch was experiencing issues with the gyro. When I took it to the genius bar, the Apple Genius connected my phone to the store wifi, entered something into his iPad, and all of a sudden my watch started running diagnostics through the store wireless. After seeing this, I believe that port was designed from the start simply for use in the store displays using that special band.

It's been known that it's not used for day to day diagnostics, but wifi is pretty useless if you have a bricked watch that can't connect to wifi. You always need a physical connection available.
Score: 10 Votes (Like | Disagree)
jpgr15 Avatar
117 months ago
Finally, I'll be able to sleep at night.
Score: 9 Votes (Like | Disagree)
b0nd18t Avatar
117 months ago
Cleareyes- if Apple only had the port there because of a few hundred display demo units, I'm pretty sure it wouldn't be included in millions of retail units because they were too lazy to take it out.
Score: 7 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....