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Apple Raises Prices in Europe and Canada as U.S. Dollar Remains Strong
While the high-end 27-inch iMac with Retina 5K Display was discounted from $2,499 to $2,299 today, Apple has raised the prices on several other products in Europe and Canada as the U.S. dollar continues to remain strong against the euro and other international currencies. The affected countries in the European Union include Germany, France, Ireland, Italy, Netherlands, Portugal, Finland and multiple others.
iMac prices increased by between €150 to €300 in Europe per configuration
All non-Retina 21.5-inch and 27-inch iMac models in affected countries are now between 150 to 300 euros more expensive starting today. The base configuration iMac, for example, increased from €1,099 to €1,249, while the high-end 27-inch iMac without Retina display rose from €1,799 to €2,099. Prices may vary slightly between countries due to applicable local taxes and tariffs.
Apple also increased the price of the Mac Pro by between 400 to 600 euros, with the base model going from €2,999 to €3,399 and the high-end configuration now priced at €4,599 up from €3,999. The base model Mac mini increased 50 euros to €569, while the mid-tier and top-tier configurations were bumped up 100 euros to cost €819 and €1,129 respectively. 12-inch MacBook, MacBook Pro and MacBook Air prices have not changed.
Mac Pro prices increased by between $200 to $400 in Canada per configuration
Meanwhile, the price of non-Retina 21.5-inch and 27-inch iMac models increased by $100 to $150 in Canada as conversion rates continue to fluctuate. Similarly, the Mac Pro now costs between $200 to $400 more in Canada depending on the configuration, and Mac mini prices rose by between $50 to $120. The prices of various Mac accessories, including the Magic Mouse and USB-C adapters, also rose in both Europe and Canada.
Apple last raised prices in Europe, Canada, Australia and other regions in early March.
All non-Retina 21.5-inch and 27-inch iMac models in affected countries are now between 150 to 300 euros more expensive starting today. The base configuration iMac, for example, increased from €1,099 to €1,249, while the high-end 27-inch iMac without Retina display rose from €1,799 to €2,099. Prices may vary slightly between countries due to applicable local taxes and tariffs.
Apple also increased the price of the Mac Pro by between 400 to 600 euros, with the base model going from €2,999 to €3,399 and the high-end configuration now priced at €4,599 up from €3,999. The base model Mac mini increased 50 euros to €569, while the mid-tier and top-tier configurations were bumped up 100 euros to cost €819 and €1,129 respectively. 12-inch MacBook, MacBook Pro and MacBook Air prices have not changed.
Meanwhile, the price of non-Retina 21.5-inch and 27-inch iMac models increased by $100 to $150 in Canada as conversion rates continue to fluctuate. Similarly, the Mac Pro now costs between $200 to $400 more in Canada depending on the configuration, and Mac mini prices rose by between $50 to $120. The prices of various Mac accessories, including the Magic Mouse and USB-C adapters, also rose in both Europe and Canada.
Apple last raised prices in Europe, Canada, Australia and other regions in early March.
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38 months ago
The U.K is safe... for now.
Oh, right, the prices were already ridiculous.
Thank you - I'm here all night folks!
Oh, right, the prices were already ridiculous.
Thank you - I'm here all night folks!
38 months ago
This is the right takeaway/analysis of the situation in my opinion. The price increases are simply Apple maintaining its profit margins amid currency fluctuations that are not within its control. It lowered prices in Canada and Europe back in 2011 when the U.S. dollar was struggling, so it goes both ways.
The last increase was in March and at that time the EUR/USD pair was exactly at the same levels as of today, so there is NO EXCUSE for Apple to do this.
38 months ago
Cool, this is a clever move because when the U.S. Dollar is strong, people's wages in the EU actually get raised. That way, consumers aren't paying more for tech that just yesterday cost 200 less.
No, wait, that's not what happens at all.
Again, thanks for the big 'screw you', Apple.
No, wait, that's not what happens at all.
Again, thanks for the big 'screw you', Apple.
38 months ago
but europeans arent making more money all of the sudden. this is insane
Ding Ding Ding.
So around the world, Apple is raising the prices of their products 20-30% to account for dollar fluctuations of local markets in comparison to their usa home prices
WHAT THIS doesn't take into account is that, despite dollar fluctuations in the USA, the local markets aren't suddenly 20-30% richer.
Because the US dollar recovered, my Canadian income didn't suddenly go up 30%.
that means, Those in foreign markets to Apple (non USA), their purchasing power of Apple products actually goes down 20-30%.
I don't personally give a flying fudge that the US $ has improved. it has no bearing over the income / costs in Canada, especially for tech products that aren't even manufactured in North America.
38 months ago
This is the right takeaway/analysis of the situation in my opinion. The price increases are simply Apple maintaining its profit margins amid currency fluctuations that are not within its control. It lowered prices in Canada and Europe back in 2011 when the U.S. dollar was struggling, so it goes both ways.
The problem is, at least here in Portugal, it only goes one way.
When the dollar was lower, a $1500 product used to cost here 1500, instead of, let's say, 1200. So that product was more expensive in Portugal, and looks like it's getting even more.
38 months ago
1. angela's sign-on bonus must be paid somehow
2. eddie's failure to make anything useful out of the high cost of the Beats acquisition must be compensated for
3. spaceship campus cost overruns must be covered somehow
4. largest apple store in the world, which is planned for Dubai (50,000 sqft), must be built quickly enough so that its opening can be well before the 2022 World Cup in the region so that there will be enough balloons.
2. eddie's failure to make anything useful out of the high cost of the Beats acquisition must be compensated for
3. spaceship campus cost overruns must be covered somehow
4. largest apple store in the world, which is planned for Dubai (50,000 sqft), must be built quickly enough so that its opening can be well before the 2022 World Cup in the region so that there will be enough balloons.
38 months ago
Looking at the canadian prices for the 15" MBP, I don't see it selling as much as it used to. It's severely under specked and the price blows the budget for just about everyone.
Yep, I was planning to upgrade my 13" rMBP to a 15" this summer (assumed new CPU would be announced). But it's not gonna happen with these new prices. It's $500 more than it was last year and it's not like I got a 20% raise.
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