Android Switchers Drive iOS Adoption in Europe During First Quarter

Kantar Worldpanel has released new smartphone operating system market share data for the first quarter of 2015, providing a regional breakdown of Android, iOS, BlackBerry, Windows Phone and other mobile platform adoption in the United States, Australia, United Kingdom, France, Germany, Spain, Italy, China, Japan, Argentina, Brazil and Mexico during the three-month period ending March.

Android continued to have the highest market share among mobile platforms worldwide, as expected, although the continued success of the iPhone 6 and iPhone 6 Plus helped drive iOS adoption higher in the first quarter. Kantar Worldpanel claims that 32.4% of Apple’s new customers in the five big European countries surveyed switched to iOS from Android during the first three months of the year.

United States:

• Android: 58.1%
  

• iOS: 36.5%
  

• Windows Phone: 4.3%
  

• BlackBerry: 0.4%

Australia:

• Android: 52.3%
  

• iOS: 38.4%
  

• Windows Phone: 7.3%
  

• BlackBerry: 1.6%

United Kingdom:

• Android: 52.9%
  

• iOS: 38.1%
  

• Windows Phone: 8%
  

• BlackBerry: 0.7%

France:

• Android: 64.6%
  

• iOS: 19.4%
  

• Windows Phone: 14.1%
  

• BlackBerry: 1%

Germany:

• Android: 71.3%
  

• iOS: 18.3%
  

• Windows Phone: 8.7%
  

• BlackBerry: 0.8%

Spain:

• Android: 89.9%
  

• iOS: 7%
  

• Windows Phone: 2.8%
  

• BlackBerry: 0.2%

Italy:

• Android: 66.2%
  

• iOS: 17.5%
  

• Windows Phone: 14.4%
  

• BlackBerry: 1.3%

China:

• Android: 72%
  

• iOS: 26.1%
  

• Windows Phone: 1.2%
  

• BlackBerry: 0%

Japan:

• Android: 52.3%
  

• iOS: 45.1%
  

• Windows Phone: 0.4%
  

• BlackBerry: 0.7%

Argentina:

• Android: 81.6%
  

• iOS: 2.4%
  

• Windows Phone: 10.7%
  

• BlackBerry: 1.9%

Brazil:

• Android: 89.6%
  

• iOS: 3.3%
  

• Windows Phone: 6.3%
  

• BlackBerry: 0.2%

Mexico:

• Android: 85.1%
  

• iOS: 6%
  

• Windows Phone: 4.7%
  

• BlackBerry: 2.9%

Last week, Strategy Analytics released global smartphone data that placed Samsung as the world's largest smartphone maker during the first quarter of 2015. Market research firm IDC then followed up with worldwide tablet data for the quarter a day later, revealing that the iPad continues to be the best-selling device in a declining tablet market.