Google Debuts 'Project Fi' Wireless Service in Partnership With Sprint, T-Mobile

Google today announced its entrance into the wireless service business, with the debut of Project Fi, a service that combines multiple cellular networks with Wi-Fi hotspots to offer "the best network wherever you go."

As rumored back in January, Google is teaming up with both Sprint and T-Mobile for Project Fi, and the two carriers will provide the cellular service for Google's initiative. With Project Fi service, customers will be able to connect to the fastest network at any given location, whether it's Sprint LTE, T-Mobile LTE, or a Wi-Fi hotspot.

We developed new technology that gives you better coverage by intelligently connecting you to the fastest available network at your location whether it's Wi-Fi or one of our two partner LTE networks. As you go about your day, Project Fi automatically connects you to more than a million free, open Wi-Fi hotspots we've verified as fast and reliable. Once you're connected, we help secure your data through encryption. When you're not on Wi-Fi, we move you between whichever of our partner networks is delivering the fastest speed, so you get 4G LTE in more places.

By positioning itself as an MVNO or mobile virtual network operator partnered with existing carriers, Google is able to provide reliable cellular service and its own pricing tiers without needing to build out its own infrastructure. Other well-known MVNO's in the U.S. include Boost Mobile, FreedomPop, and Straight Talk.

Project Fi brings phone numbers to the cloud, letting users talk and text with their personal phone numbers on any phone, tablet, or computer, and it introduces a simplified pricing structure that's easier to understand than most carriers' complicated plans.

There's a single plan that costs $20 per month for talk, text, and Wi-Fi tethering, plus an extra $10 per GB for cellular data in the U.S. and abroad. So a plan with unlimited talk and text with 3GB of data would be priced at $50. Google's also only charging for data used, so customers who pay for 3GB and only use 1GB will get a refund.

Google is debuting a Project Fi early access program that's available to customers who have a Nexus 6. According to Google, this is the first smartphone that supports the hardware and software necessary to work with Project Fi. Nexus 6 users can in areas where coverage is available can request access.

Google is the first major technology company to introduce its own wireless service, and it's possible that other companies could follow in its footsteps. In the past, there were rumors suggesting Apple would take on the role of a mobile carrier, selling service directly to consumers, but in 2012, Apple CEO Tim Cook said that Apple did not need to be a carrier and would be better off focusing its efforts on making great devices.

Top Rated Comments

DavidTheExpert Avatar
94 months ago
Not interested.

If I wanted Google to know my every movement and minute detail about my life I would still be logged into Google+ and Gmail and Youtube and every other one of their countless services and have an Android phone and store all my sensitive documents in Google Drive.

I quit on Google years ago when they screwed me over in a business matter, and I tried to follow up by contacting them only to learn that they have absolutely no customer service outlets, no way of directly contacting anyone at Google, and care so little about their users that they actively go out of their way to prevent them from expressing their concerns or dealing with their problems, and they literally crush anyone who disagrees with them.
Score: 20 Votes (Like | Disagree)
Sl4ck3r Avatar
94 months ago
They're trying to offer 'better coverage' by using Sprint and T-Mobile. Makes sense.

The word and says it all. More options in more places. Where Sprint doesnt have coverage T-Mobile may and vice versa. How is having options ever a bad thing. There is a good chance that ATT and Verizon will come on board if Google gets the user base that demands it. End of the day these carriers only care about the bottom line.

I understand this is MR and people dislike Google here, however how can you be mad at a company that continually shakes up every industry they enter. You think you would have ever seen 1GBps internet to the home if google didnt start rolling out their fiber networks? Seriously, innovation is innovation regardless of where it comes from and it looks like Google if rife with it lately.
Score: 19 Votes (Like | Disagree)
Timeraner Avatar
94 months ago
**** Google.
Score: 19 Votes (Like | Disagree)
C DM Avatar
94 months ago
And now all the usual Google FUD is going to keep on coming up to put it all down just because it's anything Google-related (just as it happens with anything Facebook-related). Because other companies aren't gathering our data and haven't been doing it for ages. And because it's irrelevant what the specifics of any of this are, it's enough just to focus on the "Google" (or "Facebook" or something similar) keyword.
Score: 18 Votes (Like | Disagree)
ninjadex Avatar
94 months ago
I don't want Google anywhere near my 'Fi. Simple as that.
Score: 16 Votes (Like | Disagree)
CBJammin103 Avatar
94 months ago
I, for one, think this is at least mildly interesting... curious to see real-world results, but mostly I'm surprised the carriers would go for this.
Score: 11 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...