Apple Contacting Some Early Apple Watch Customers: 'We're Working on Your Order'

Apple on Wednesday emailed select customers that pre-ordered the Apple Watch to reassure them that the company is working on their orders and will provide them with specific delivery dates and tracking information when available. Apple appears to have sent the email to customers with Apple Watch pre-orders that have yet to be prepared for shipment ahead of Friday's launch.

Apple Watch Email Order
Apple Watch pre-order deliveries will begin on April 24 as scheduled, although it remains unknown how many devices will reach customers on day one. Apple confirmed earlier today that many Apple Watch pre-orders with extended shipping estimates will be delivered sooner than expected, but also noted that some customers with extended shipping estimates may still be in for a long wait.

It is unclear if this email is intended to reassure customers that their Apple Watch pre-orders may still be delivered on April 24, or to acknowledge that the shipments will not be finalized in time for Friday but will still be delivered within the original April 24-May 8 estimated window.

Related Roundup: Apple Watch 10
Buyer's Guide: Apple Watch (Caution)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iPhone 12 Made in India

Trump Tells Tim Cook to Stop Building iPhones in India

Thursday May 15, 2025 2:21 am PDT by
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China. "I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India." "They [India] have offered us a deal where...
apple music

Apple Music Gets New Transfer Tool to Make Switching From Spotify Easier

Wednesday May 14, 2025 5:17 pm PDT by
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music. The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
maxresdefault

Here's the First Real-World Look at Apple's CarPlay Ultra

Thursday May 15, 2025 5:52 am PDT by
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software. British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
vision pro video recording

WSJ: Some Apple Vision Pro Buyers 'Feel Total Regret'

Friday May 16, 2025 7:43 am PDT by
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal. In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...

Top Rated Comments

SixtyK Avatar
132 months ago
So what you're saying is that Apple is now promising to deliver my watch in the exact same time frame that they have been promising all along?

Man am I angry about this.
Score: 58 Votes (Like | Disagree)
Locoboof Avatar
132 months ago
this will be me if I see that email #

Score: 34 Votes (Like | Disagree)
applesith Avatar
132 months ago
Oh no! They are going to deliver within the time they advertised when people placed their orders. Oh the horror!
Score: 28 Votes (Like | Disagree)
ditdot Avatar
132 months ago
Yeah, I got this email...pretty much was a kick in the junk!!

42mm SS Classic Buckle
Score: 25 Votes (Like | Disagree)
Steviejobz Avatar
132 months ago
This launch seems very disorganized for Apple. Reassuring people?
Score: 25 Votes (Like | Disagree)
joshcls Avatar
132 months ago
Score: 24 Votes (Like | Disagree)