Apple Contacting Some Early Apple Watch Customers: 'We're Working on Your Order'

Apple on Wednesday emailed select customers that pre-ordered the Apple Watch to reassure them that the company is working on their orders and will provide them with specific delivery dates and tracking information when available. Apple appears to have sent the email to customers with Apple Watch pre-orders that have yet to be prepared for shipment ahead of Friday's launch.

Apple Watch pre-order deliveries will begin on April 24 as scheduled, although it remains unknown how many devices will reach customers on day one. Apple confirmed earlier today that many Apple Watch pre-orders with extended shipping estimates will be delivered sooner than expected, but also noted that some customers with extended shipping estimates may still be in for a long wait.

It is unclear if this email is intended to reassure customers that their Apple Watch pre-orders may still be delivered on April 24, or to acknowledge that the shipments will not be finalized in time for Friday but will still be delivered within the original April 24-May 8 estimated window.