Apple started accepting Apple Watch pre-orders at 12:01 AM Pacific today, and official retail packaging for the 18-karat gold Edition model is now beginning to appear on social media. Instagram user Iris Decreus shared the picture below of an Apple Watch Edition next to its suede box, which has a premium look compared to the regular packaging for the Apple Watch Sport and stainless steel Apple Watch.
Twitter user Fabien W. also shared multiple photos that provide a closer look at the Apple Watch Edition packaging earlier today. The outside of the box has an embossed Apple logo, while the inside appears to have a soft lining to keep the Edition free of scratches. The bottom of the box is embossed with the Apple Watch Edition logo, and official product documentation is included inside the box.
Apple Watch pre-orders and try-on appointments began today ahead of the wrist-worn device's release on April 24 in the United States, Australia, Canada, China, Germany, France, United Kingdom, Hong Kong, Japan and China. Apple Watch shipping times quickly slipped to 4-6 weeks or later after pre-orders became available, and the Apple Watch Edition and certain other models are not available to ship until at least June based on current estimates.
Tuesday April 14, 2026 12:00 pm PDT by Juli Clover
Apple has two new Apple Watch activity challenges coming up, celebrating Earth Day and International Dance Day. The Earth Day activity challenge will launch on Wednesday, April 22, while the Dance Day challenge will take place a week later on Wednesday, April 29.
To complete the Earth Day challenge, Apple Watch owners will need to complete a workout that lasts for 30 minutes or longer.
This ...
Wednesday April 15, 2026 5:36 pm PDT by Juli Clover
Apple retail locations and Apple Authorized Service Providers will soon be able to restore Apple Watch software in-store without needing to send an Apple Watch to a service center, according to a retail source that spoke to MacRumors.
Right now, Apple Watches that can't be restored using an iPhone need to be mailed to an Apple Repair Center for service. There is no in-store repair option, so ...
Thursday April 23, 2026 11:18 am PDT by Tim Hardwick
Apple has published a new ad to appeal to customers in the market for an iPhone and Apple Watch pairing, highlighting the insights it can offer for your health.
Titled simply "Health with iPhone + Apple Watch," the half-minute ad focuses on a woman waiting in line at a cafe who begins receiving unsolicited health and fitness advice from other people in the queue, as well as local residents,...
Sorry - but at the prices they're charging, this simply isn't special / premium enough. At all.
Compare this to the packaging, for example, for the Omega Speedmaster Professional. I believe this is a special edition, but still could cost considerably less than the Apple Watch Edition..
I wonder who will be the first person on the planet to buy this idiotic expensive model.
Not like real watch which have some value, investing 10k for technology which will be obsolete a year from now is so idiotic that I can't believe apple really did that .
Sorry - but at the prices they're charging, this simply isn't special / premium enough. At all.
Compare this to the packaging, for example, for the Omega Speedmaster Professional. I believe this is a special edition, but still could cost considerably less than the Apple Watch Edition..
