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Apple Confirms Retina MacBook Build-to-Order Pricing for 1.3 GHz Processor

Tuesday April 7, 2015 9:12 am PDT by Mitchel Broussard
Apple this morning released full pricing information for the Retina MacBook to reseller partners such as Expercom, confirming prices of the new 12-inch MacBook for customers who plan to opt for beefed-up processors in the checkout process when the device launches this Friday, April 10.

As stated during the "Spring Forward" event last month, the entry-level MacBook will retail for $1299 with a 1.1 GHz dual-core Intel Core M processor, 8 GB of memory, and 256 GB of flash storage.

According to Expercom, this machine will have a configure-to-order option that bumps its performance with a 1.3 GHz Intel Core M processor, with the same 256 GB flash storage. The upgrade will cost those interested an extra $250, raising the entry-level option to $1549 when choosing the upgraded version.

macbook
The high-end stock model announced at last month's event comes with a 1.2 GHz processor with 8 GB of memory and 512 GB of flash storage, priced at $1599. Apple will offer the 1.3 GHz processor upgrade option here as well, keeping the same 512 GB of flash storage and charging an additional $150 over the base price of the 1.2 GHz model for a total price of $1749.

Complete lineup:

- 1.1 GHz with 256 GB storage: $1299
- 1.3 GHz with 256 GB storage: $1549
- 1.2 GHz with 512 GB storage: $1599
- 1.3 GHz with 512 GB storage: $1749

The new 12-inch MacBook is set to launch this Friday, April 10 on the Apple online store and in Apple retail stores, though recent news from Apple Retail Chief Angela Ahrendts points to better possibilities of a completed order when visiting the company's online storefront or Apple Store app.

Buyer's Guide: MacBook (Don't Buy)
[ 481 comments ]

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Nik
59 months ago
rip-off

Better call it "hipster"-book.
Rating: 79 Votes
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musika
59 months ago
Introducing the world's first $250 0.2 GHz.
Rating: 68 Votes
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Reason077
59 months ago
That doesn't sound like great value. An ~18% increase in CPU speed translates into a much smaller increase in overall system performance.

If you really do need more performance, you're better off getting a MacBook Pro.
Rating: 50 Votes
Avatar
beanbaguk
59 months ago
Apple appear to be targeting a very odd market. The pretentious, nouveau-rich crowd.

People must be insane to spend this amount of cash on an underpowered laptop! Pretty it may be, but just like the Apple Watch, they seem to be going for a different market.
Rating: 48 Votes
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Crosscreek
59 months ago
I know Apple needs money but this is ridiculous.
Rating: 42 Votes
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Zaft
59 months ago
Ill wait for the next version with an HD camera...
Rating: 39 Votes
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Piggie
59 months ago

I know Apple needs money but this is ridiculous.


Well, they are at a position now.
A perhaps dangerous one.
Where they are under the impression, and so far it's correct.
That they can make whatever they want, as long as it's marketed right, and has 'Fashionably' Good looks that many many people will pay the price they ask.

Until people stop buying, they have no reason to change the route they are now on.

Of course, as with all things, there will come a point where this is going to backfire on them, but I suspect we have a little way to go yet.
Rating: 29 Votes
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jarred125
59 months ago

rip-off


Have to agree. My rMBP (granted it was refurb) was ~$1200 and it is much more of a machine than this.
Rating: 26 Votes
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Kariya
59 months ago
No point spending 150 bucks for a 0.1GHz increase
Rating: 24 Votes
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oneMadRssn
59 months ago
Why present this information in such a confusing paragraph/sentence manner?

$1300 - 1.1ghz Core M / 8GB / 256GB
$1550 - 1.3ghz Core M / 8GB / 256GB
$1600 - 1.2ghz Core M / 8GB / 512GB
$1750 - 1.3ghz Core M / 8GB / 512GB

There. 4 skus, easy to compare. Price rounded up $1 to make price differences easier to see / mental math.

EDIT: I see they added this to the article now.
Rating: 23 Votes

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