New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Retail Packaging for Apple Watch and Bands Potentially Revealed

A series of photos have surfaced on social media today that provide a first look at what could be the retail packaging for the Apple Watch and individual bands. Instagram user Jeremy Gan posted the photos to his profile, which he has since switched to private, this afternoon. The photos appear to show a 42mm stainless steel Apple Watch with Milanese Loop propped on a stand within its official packaging, alongside a brown leather band in a separate box.

It appears that the pictures were taken during the day in Daily Mail's offices at 51 Astor Place in New York City, and it's plausible to think the publication may have had the device on hand. Nevertheless, we cannot guarantee the veracity of these photos, and it is entirely possible that the retail packaging is not official. A number of fake Apple Watches have already hit the streets, and this could very well be fake packaging to go along with the knockoff models.

Apple Watch Bands Packaging
The long, narrow box for the Apple Watch band in particular appears mostly consistent with a stock image that appeared on Apple's careers page last month, which at the time was speculated to be retail packaging for bands. The packaging in Apple's picture appears to be plastic, however, with a slightly tapered appearance, which is slightly different than the box pictured above. The photos should be treated with a proverbial grain of salt until if and when their authenticity can be confirmed.

Update: Gan has made both his Instagram and Twitter accounts private.

Related Roundups: Apple Watch, watchOS 5
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

(View all)

50 months ago
Samsung already has a guy tracing the outlines off the screen.
Rating: 62 Votes
50 months ago
I love the way apple packages their products. Simple.
Rating: 25 Votes
50 months ago

A perfect example of bringing Samsung into a thread for no reason as this has nothing to do with Samsung. Insecure?

When the packaging for the Gear watch looks exactly like this in a few months, we'll see if it's for no reason.
Rating: 25 Votes
50 months ago
Seems legit. It looks like traditional high-quality Apple packaging.
Rating: 17 Votes
50 months ago

You trash your Apple boxes??? Blasphemous! :eek:

I prefer Apple boxes to Samsung watches.
Rating: 15 Votes
50 months ago

However, I would like to ask what the fascination with the box is all about. I mean any box from apple and all those unboxing videos. For me, the box is nice and within a few minutes will be in the trash. I guess I don't get it.

You trash your Apple boxes??? Blasphemous! :eek:
Rating: 14 Votes
50 months ago
Well played Jeremy Gan. Plethora of followers coming up for you.

Rating: 13 Votes
50 months ago

I wonder if the plastic is up to two times stronger than regular plastic.

Either way - it's unapologetic.
Rating: 12 Votes
50 months ago
Sorry but based on these pictures, this standard Apple plastic and cardboard packaging (as clean as it usually is) isn't up to par with the rest of the watch industry's packaging. Even FOSSIL packages their watches more nicely.
Rating: 9 Votes
50 months ago
I don't think someone would make the details this good if this packaging was fake.

Rating: 8 Votes

[ Read All Comments ]