Gold Apple Watch Buyers to Get Special Purchasing Experience With 30 Minute Appointments

As of April 10, Apple will begin scheduling appointments in its retail stores for customers who are interested in trying on the Apple Watch before deciding to pre-order or make a purchase. We've known that most try-on appointments will be scheduled in 15-minute intervals to allow Apple employees to get to as many customers as possible, but it seems that customers who are interested in purchasing the Gold Apple Watch Edition will get some extra time with the device.

According to the International Business Times, two Apple Stores in Manhattan have confirmed that customers looking to spend upwards of $10,000 on an Apple Watch Edition will get 30 minute appointments with Apple employees instead of 15 minute appointments.

applewatchedition
Given the high price of the Apple Watch Edition, it's no surprise that employees plan to dedicate more time to those who plan to spend a lot of money, as it's a bigger purchasing decision. In fact, the purchasing experience for a Gold Apple Watch may be quite a bit different from the experience purchasing a standard Apple Watch or an Apple Watch Sport, as Apple is said to have a dedicated group of employees that have undergone special training serving customers who are buying the Apple Watch Edition.

Apple employees, including those who will work with customers interested in the Gold Apple Watch, are being trained to offer fashion and styling advice to customers. 9to5Mac shared some details on this training yesterday, suggesting employees will use each customer's fashion sense to make Apple Watch recommendations. Apple employees are being given example customers to train with, to help them develop the skills to make suggestions to customers.

applewatchsalesstuff
Apple retail stores will be transformed overnight ahead of April 10, adding Apple Watch try-on stations that consist of glass-covered display tables that have the Apple Watch underneath. The Apple Watch Edition will only be available at select Apple Stores, and in limited quantities. Stores where the high-end watch will be sold are being outfitted with safes, where the devices will be kept at night to protect them from theft.

Apple wants the Apple Watch Edition buying experience to mirror other luxury shopping experiences, and in addition to selling the device in Apple retail locations through specially trained employees, Apple is also assembling pop up shops around the world in locations like the Wonder Room in Selfridges, a special section of the store that houses other high-end jewelry and watches. Other pop up shop locations include the Galeries Lafayette in Paris, and the Isetan Department Store in Tokyo.

Apple Watch pre-orders and try-on appointments begin on April 10, with the official launch coming later in the month, on April 24.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...

Top Rated Comments

StarManta Avatar
121 months ago
> server in a restaurant

> is considering buying a $700 smartwatch

Sure thing, Apple. Sure. Thing.
Score: 86 Votes (Like | Disagree)
Xultar Avatar
121 months ago
Everything I want to type as a response to this nonsense is against Macrumors policy.
Score: 82 Votes (Like | Disagree)
JesusQuintana Avatar
121 months ago
Apple wants its store employees to give out fashion advice? Sounds like a really bad idea.
Score: 76 Votes (Like | Disagree)
Crosscreek Avatar
121 months ago
That makes it all worth it then.
Score: 57 Votes (Like | Disagree)
markgpearse Avatar
121 months ago
Is it April Fools Day?

We give you 30 minutes and then you have to tell us if you are going to give us $17,000!

I think Tiffany would give you more than 30 minutes.
Score: 37 Votes (Like | Disagree)
tevion5 Avatar
121 months ago
Apple wants its store employees to give out fashion advice? Sounds like a really bad idea.

"You can be just like us, we're all individuals too. Let's all be unique together!"

Score: 24 Votes (Like | Disagree)