Apple Praises 'Becoming Steve Jobs' as 'Better Than Anything Else We've Seen'
Apple continues to offer praise for Becoming Steve Jobs, the unauthorized biography of the late Apple co-founder set to be released on Tuesday. A spokesperson for Apple told The New York Times that the upcoming book is "better than anything else we've seen," and several executives at the company agreed to be interviewed for the title because they "felt a responsibility to say more" about the Steve that they knew and worked with.
“After a long period of reflection following Steve’s death, we felt a sense of responsibility to say more about the Steve we knew,” Steve Dowling, an Apple spokesman, said. “We decided to participate in Brent and Rick’s book because of Brent’s long relationship with Steve, which gave him a unique perspective on Steve’s life. The book captures Steve better than anything else we’ve seen, and we are happy we decided to participate.”
Apple senior executive Eddy Cue tweeted last week that Becoming Steve Jobs is "well done and first to get it right" in regards to reflecting on Jobs, after he called the film Steve Jobs: Man in the Machine "an inaccurate and mean-spirited view of my friend." Apple CEO Tim Cook also dismissed Walter Isaacson's official biography of Jobs as a “tremendous disservice” to the Steve that he knew, adding that “the person I read about there is somebody I would never have wanted to work with over all this time.”
While it appears that Apple is now set on changing the narrative surrounding Jobs posthumously, the company initially showed no interest in participating in
Becoming Steve Jobs, co-written by authors Brent Schlender and Rick Tetzeli, executive editor of
Fast Company. Apple refused to provide the tech journalists with interviews in 2012, but changed its mind 18 months later, according to
The New York Times.
“I think our patience and quiet perseverance was what eventually won them over,” said Mr. Schlender, who covered Mr. Jobs for almost 25 years. He said he wanted to write the book because he felt there was a side of Mr. Jobs’s personality that had never been captured by journalists. While the authors fact-checked portions of the book with Apple and other sources and showed the finished volume to the company, Apple wasn’t allowed to have “any editorial input whatsoever,” Mr. Tetzeli said.
Jobs passed away in October 2011 following a lengthy battle with a rare form of pancreatic cancer. Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Revolutionary Leader will be available through Amazon on March 24 in hardcover and digital formats. Both official excerpts and leaked content from the biography has surfaced in recent weeks, and a sample of the book's prologue and first chapter is available through iBooks in select countries.
Popular Stories
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
