IBM on Monday announced the expansion of its MobileFirst for iOS portfolio with three new enterprise apps for the banking and financial services, airline and retail industries. The new made-for-business apps available for customization and deployment in the enterprise today include Passenger Care for travel agents, Dynamic Buy for retail buyers and Advisor Alerts for financial professionals.
iPad MobileFirst

“Apple and IBM are the only companies that could partner to develop a new category of made-for-business apps that is truly transforming how works gets done,” said Fred Balboni, IBM General Manager, IBM and Apple partnership. “We set out to transform how millions of workers consume, process and use information when they are outside the four walls of the office. Our goal is to boost the performance of every enterprise by making all its data and processes available to any employee with an iOS device – anytime, anywhere.”

Apple and IBM announced an enterprise partnership last summer and released the first ten apps in the MobileFirst for iOS suite in December. MobileFirst for iOS apps are designed specifically for iPhone and iPad in a secure environment, and can easily be deployed, managed and upgraded through IBM cloud services. The other apps cover insurance, telecommunications, energy and utilities for governments and airlines.

Top Rated Comments

Saucesome2000 Avatar
137 months ago
I'm hoping this endeavor is a success. It could revolutionize so many more industries than the iPad already has. I wish there were more coverage, stories, etc.

MacRumors - I hope you run a story where you interview some enterprise users of the IBM apps and ask them what kind of experiences they've had.
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
137 months ago
I wonder how well this program is going. Since it's enterprise, there's less coverage than consumer programs.
Score: 1 Votes (Like | Disagree)
2457282 Avatar
137 months ago
I know that with Enterprises, there is a lot of lead time for deployment. There is testing, integration, and customization that goes on before deploying. Given these factors, I assume that the number of deployments since the first announcement in December is still low. However, I am curious if there are any stats on adoption and deployments. Can anyone out there provide some insight?
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
liquid silicone case colors

Apple's 'Liquid Silicone' iPhone 17 Case Colors Allegedly Revealed

Monday August 25, 2025 5:57 am PDT by
Apple is designing new "Liquid Silicone" cases for the iPhone 17 Pro and iPhone 17 Pro Max, with images of the alleged case colors shared by leaker "Majin Bu." The lineup includes eight variants with a matte finish and soft-touch texture, including deep orange, pale orange, grass green, celadon, fog purple, grey blue, dark blue, and midnight black. The cases also have multiple cutouts for att...