Apple may be building a stand for the Apple Watch at Galeries Lafayette, a high-end department store located on Boulevard Haussmann in Paris, according to a few news outlets based in France. Mac4Ever [Google Translate] reports that the stand would reside on the first floor of the department store, with possible expansion to other stores along the Avenue des Champs-Élysées.
Image of the Galeries Lafayette via Mac4Ever
Mac4Ever claims the current construction on the stand, which began at the beginning of February, is hidden as workers finish it up ahead of the Apple Watch launch in April. They also report that Angela Ahrendts, Apple's new retail chief, oversaw the setting up of the display and general organizational duties concerning the project.
The fashion-focused FashionMag.com [Google Translate] added more details onto the rumor, and a slightly clearer picture of the ongoing construction of the possible Apple-leased space. The site reports that the project has taken the place of a small food court and a few lesser-known jewelry shops, and spans four balconies within the Galeries Lafayette. From what they could tell, it's located near the stores of Celine Saint Laurent and Miu Miu.
Image of white tarps covering rumored Apple Watch stand via FashionMag.com
As the Apple Watch nears its launch date, news and rumors on Apple's first wearable device have picked up steam. Most recently it was announced to be featured on the March cover of Self magazine on the wrist of model and Victoria's Secret Angel Candice Swanepoel.
Apple has also reportedly placed between 5 and 6 million orders for the initial run of the Watch, with the most expensive gold Apple Watch Edition expected to dominate the revenue of the wearable, despite having the least amount of orders placed compared to the lower tiers of the Watch.
Monday December 22, 2025 11:30 am PST by Juli Clover
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now.
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Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues.
The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
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The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+.
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While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models.
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID
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Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones.
Subscribe to the MacRumors YouTube channel for more ...
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iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging.
There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
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Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones.
iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features.
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Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases.
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They seem close to some...
I just don't see how people can spend thousands of dollars on the gold Apple watch. Not only will the tech be dated in a year's time, but also from a fashion standpoint it'll be outdated as new models are launched
Because they can afford it (or are OK with racking up debt). It really is as simple as that. There are luxuries in life that will never be understood by others.
Some people don't blink about a $400 dinner for 2.
some people will spend $400,000 on a boat that gets used 5x a year.
etc...
