"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
Apple Debuts Music-Themed iPad Air 2 Ad Ahead of Grammy Awards
Ahead of tonight's telecast of the 57th annual Grammy Awards, Apple has debuted a new music-themed iPad commercial titled "Change" featuring Swedish singer Elliphant, Los Angeles-based producer Gaslamp Killer, and English DJ Riton.
The ad shows the three musicians composing a remix to Elliphant's "All Or Nothing" entirely on an iPad, from initial songwriting, production, recording, and more. Apps shown throughout the add include Apple's GarageBand for songwriting, iMPC Pro for production, Serato Remote for live performances and Manual Camera for filming video.
Billboard also reports that Apple CEO Tim Cook and SVP of Internet Software and Services were the focus of much attention at a pre-Grammy party held by record producer Clive Davis. Apple is estimated to have paid upwards of $2 million for its Grammy ad.
The new iPad ad follows rumors of a revamped Beats Music subscription service, with a report last week noting that Apple would be charging $7.99 per month for access on OS X , iOS, Apple TV, and Android. Apple is expected to relaunch Beats Music later this year, possibly at June during the company's annual Worldwide Developer's Conference.
The ad shows the three musicians composing a remix to Elliphant's "All Or Nothing" entirely on an iPad, from initial songwriting, production, recording, and more. Apps shown throughout the add include Apple's GarageBand for songwriting, iMPC Pro for production, Serato Remote for live performances and Manual Camera for filming video.
Billboard also reports that Apple CEO Tim Cook and SVP of Internet Software and Services were the focus of much attention at a pre-Grammy party held by record producer Clive Davis. Apple is estimated to have paid upwards of $2 million for its Grammy ad.
The new iPad ad follows rumors of a revamped Beats Music subscription service, with a report last week noting that Apple would be charging $7.99 per month for access on OS X , iOS, Apple TV, and Android. Apple is expected to relaunch Beats Music later this year, possibly at June during the company's annual Worldwide Developer's Conference.
Related Roundup: iPad
Tags: Apple ads, billboard.com
Buyer's Guide: iPad (Caution)
[ 145 comments ]
Top Rated Comments
(View all)
52 months ago
Apple is losing the plot. I know I sound like a "Apple is doomed" guy, but it's far from that. They're not doomed, far from it. They're lost though. First it's U2 for all, and now it's some crappy beats made in Garageband than can be passed off as music to the newest generation. They don't know what they're doing.
Software quality control has gone down like 10 pegs (figuratively at least), commercials are a joke...Apple, it's not too late.
Software quality control has gone down like 10 pegs (figuratively at least), commercials are a joke...Apple, it's not too late.
52 months ago
Yawn. They need a new ad agency. The guy having a seizure near the end didn't help it.
You may not like the ads but this shows the usefulness of iPad. Compare to others.. showing specs..
Even me, i dont like the song. I dont know them... But watching these video shows the power of an iPad, how people use thier iPad.
I like that stickers on the back. :apple:
52 months ago
Too bad the iPad's sales are falling, and the tablet market it created is stagnant.
Partly because it doesn't do anything much more than the original iPad? Many people still use it for book reader, watching movies, browse, social media and maybe a bit playing time for infants. That's quite narrow for a $549 device.
Making music on an iPad is niche and only a handful of people would do it. Most will do it on their laptop and computers.
In short, iPad should be way more powerful and functional than it is to make it worthwhile. Some might not be agree with me, but it's still a giant iPhone without the phone part. It's still not able to substitute a Mac or computer completely.
52 months ago
Art and entertainment are subjective. Just because you personally don't appreciate this music doesn't make it "bad" or lacking in merit.
(I, personally, hate this music SOOOOOO much. I just left my sink disposal running to try to clear the sound out of my head.)
Maybe Apple wants people to fire up GarageBand and try to do better. Pretty good odds, there!
(I, personally, hate this music SOOOOOO much. I just left my sink disposal running to try to clear the sound out of my head.)
Maybe Apple wants people to fire up GarageBand and try to do better. Pretty good odds, there!
52 months ago
Watching videos, looking at people's social feeds, and browsing the internet all day is what I call a waste of your life.
Spent my weekend sitting on the couch drawing pictures in Procreate. Better than saying I sat on my *** watching movies on Netflix.
Spent my weekend sitting on the couch drawing pictures in Procreate. Better than saying I sat on my *** watching movies on Netflix.
52 months ago
I thought the music was pretty cool.
It looks like Apple is trying to broaden the appeal of their brand for the next-generation of kids and teenagers that might be more into more underground (or "alternative") music. This is probably smart since U2, Coldplay, and even Feist are probably their parent's music.
Skating to where the puck's headed or something like that.
It looks like Apple is trying to broaden the appeal of their brand for the next-generation of kids and teenagers that might be more into more underground (or "alternative") music. This is probably smart since U2, Coldplay, and even Feist are probably their parent's music.
Skating to where the puck's headed or something like that.
[ Read All Comments ]
Apple doesn't have an official method for individually locking sensitive apps like Photos with a passcode, but luckily there's a workaround that was introduced in iOS 12 with Screen Time.
...
Future's newest album, "THE WIZRD, is now available on Apple Music along with an exclusive documentary. Apple is highlighting the new content on its main Apple.com website.
"THE...
Apple in 2017 purchased Beddit, a company that makes a sleep monitoring system designed to track your sleeping habits to help you improve your sleep hygiene.
Apple hasn't said much about the...
For this week's giveaway, we've teamed up with Scosche to offer MacRumors readers a chance to win one of the company's MagicMount Pro Charge wireless chargers.
Priced at $69.99,...
Austrian non-profit organization NOYB, the "European Center for Digital Rights," has reportedly filed a complaint against Apple and seven other tech companies for allegedly failing to comply...
Google and watchmaker Fossil Group today jointly announced a $40 million deal that will see the search giant take ownership of a portion of Fossil's smartwatch technology.
Fossil Sport...
Earlier this month, Weibo user C Technology (via Wccftech) shared some alleged details about the upcoming successor to the iPhone XS Max, which may or may not be accurate.
The next iPhone XS Max...
Apple earlier this week announced that the HomePod would be available in China and Hong Kong on Friday, January 18, and as promised, the smart speaker is now available for purchase in both...
