Preparing to open its doors around 10 AM local time in Jiefangbei Square in Chongqing, China tomorrow, Apple has allowed a few members of the Chinese press inside the new store before the grand opening (via MacX).
Bearing a strong resemblance to the Pudong store in Shangai and the Fifth Avenue store in New York, the majority of the new Chongqing location resides under street level, with a massive glass structure, featuring the Apple logo, hiding a staircase down to lower levels. The company is timing the new location's opening, and a handful of others, to coincide with the Chinese New Year festivities hitting next month.
Apple has been steadily opening more and more retail locations across China, pushing unique marketing campaigns - like the Hangzhou store's calligraphy video or Chongqing's own art mural - to drum up more overseas interest in Apple. In a statement made last October, Tim Cook said the company hopes to open 25 Apple Stores in China within the next two years.
Related Roundup: Apple Stores
Tag: retail
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Top Rated Comments
(View all)Broad daylight in China and in the photo you can't see the sunshine through the thick layer of smog.
Broad daylight in China and in the photo you can't see the sunshine through the thick layer of smog.
Don't be ignorant. Chongqing is like Seattle. Always raining.
Broad daylight in China and in the photo you can't see the sunshine through the thick layer of smog.
Looks like it's been raining, can't have rain without CLOUDS.
Interesting that Genius Bar is autocapitalized.