Preparing to open its doors around 10 AM local time in Jiefangbei Square in Chongqing, China tomorrow, Apple has allowed a few members of the Chinese press inside the new store before the grand opening (via MacX).

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Bearing a strong resemblance to the Pudong store in Shangai and the Fifth Avenue store in New York, the majority of the new Chongqing location resides under street level, with a massive glass structure, featuring the Apple logo, hiding a staircase down to lower levels. The company is timing the new location's opening, and a handful of others, to coincide with the Chinese New Year festivities hitting next month.

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Apple has been steadily opening more and more retail locations across China, pushing unique marketing campaigns - like the Hangzhou store's calligraphy video or Chongqing's own art mural - to drum up more overseas interest in Apple. In a statement made last October, Tim Cook said the company hopes to open 25 Apple Stores in China within the next two years.

Top Rated Comments

geoffreyspencer Avatar
121 months ago
The ground is wet by the looks of it. It may simply be a rainy day and nothing to do with smog.

Broad daylight in China and in the photo you can't see the sunshine through the thick layer of smog.
Score: 7 Votes (Like | Disagree)
ArtOfWarfare Avatar
121 months ago
Too many separate panes of glass. Should have carved it all out of a single block of glass.
Score: 5 Votes (Like | Disagree)
hkenneth Avatar
121 months ago
Broad daylight in China and in the photo you can't see the sunshine through the thick layer of smog.

Don't be ignorant. Chongqing is like Seattle. Always raining.
Score: 3 Votes (Like | Disagree)
Recognition Avatar
121 months ago
Broad daylight in China and in the photo you can't see the sunshine through the thick layer of smog.

Looks like it's been raining, can't have rain without CLOUDS.
Score: 3 Votes (Like | Disagree)
pdaholic Avatar
121 months ago
"Okay, which genius at the Genius Bar wants to clean windows today?"

Interesting that Genius Bar is autocapitalized.
Score: 2 Votes (Like | Disagree)
PeterKG Avatar
121 months ago
Broad daylight in China and in the photo you can't see the sunshine through the thick layer of smog.
Score: 2 Votes (Like | Disagree)

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