Apple Asking Some Developers to Have Apple Watch Apps Ready by Mid-February

applewatch2Apple appears to be asking some high profile app developers and partners to have their Apple Watch-compatible iPhone apps prepared and ready to launch in the App Store in mid-February. According to a source that spoke to MacRumors, Apple has asked one of its biggest Apple Pay partners to prepare an iOS application with WatchKit support that's ready to launch in the App Store by February 12.

It is unclear if Apple is asking the same of other developers, but it is possible the company is hoping to test some third-party Apple Watch apps with employees ahead of the device's launch to get a better feel for battery life when using non-Apple apps. As we detailed earlier today, thousands of Apple employees in the Cupertino area are wearing and testing the device on a daily basis to work out final kinks ahead of an April launch.

It's also possible that Apple could use this high-profile partner's app in an upcoming demonstration or launch event to show off how Apple Pay works on the Apple Watch. Apple Pay will be a key function of the Apple Watch, letting users authorize credit card payments right from their wrists. As has been outlined in the past, the Apple Watch will authenticate payments biometrically, requiring a passcode when the device is first placed on a wrist and again if it loses skin contact.

Apple CEO Tim Cook said earlier this week that Apple Watch development is on track and that the device will launch at some point in April. Pricing for the Apple Watch is largely unknown, but will start at $349 for the least expensive option.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

vinced45 Avatar
88 months ago
I wished they reached out to me...

I would love for them to demo my Watch app..

//www.youtube.com/watch?v=R9beAy9jKaM&list=UUSgj_E4RY1jhp7_hZVESUdg
Score: 10 Votes (Like | Disagree)
Peace Avatar
88 months ago
Sounds to me like Apple wants to showcase a few Apple Watch apps in realtime for a potential event in February.

;)
Score: 7 Votes (Like | Disagree)
ebouwman Avatar
88 months ago
They really need to get this thing under the $200 mark.

No.
They.
Don't.

Look at the pebble steel, thats at the $200 and it doesn't have half the features that the apple watch has.

Look at the iPad, that was (and still is) very expensive, especially when comparing it to a laptop, but its still a great device that defined a new market.

The cost of most apple devices is a little high and people are constantly moaning about the cost of this product or that. For me though, the cost is usually worth it.
Score: 5 Votes (Like | Disagree)
princered Avatar
88 months ago
Mixed Feelings

I have mixed feelings about the :apple:Watch. I am excited about the product, and I want to have faith that Apple will make it satisfying. I don't care if it's not a superior product in it's first generation. As long as it has that :apple: feel to it and works fine. I'm glad the release is pushed back further, so hopefully they get everything right. iOS 8 has been a very bad :apple: for me. I became an Apple fan because things "just worked". I continue to fork over my money bc of the same reason. Let's get back on track Apple
Score: 5 Votes (Like | Disagree)
SockRolid Avatar
88 months ago
Sounds to me like Apple wants to showcase a few Apple Watch apps in realtime for a potential event in February.

;)
More like Apple wants to have real apps running on the watch so they can film better commercials. If the watch launches in mid-April, that will give Apple's ad agency (or in-house marketing group) two months. Plenty of time.

Not sure that Apple really needs to do another Apple Watch event.
Another pre-launch event will only lessen the impact of the actual launch.
Score: 5 Votes (Like | Disagree)
shandyman Avatar
88 months ago
Sounds to me like Apple wants to showcase a few Apple Watch apps in realtime for a potential event in February.



;)
If they're only getting apps ready for mid February, then they need time to test them. Event is more likely March, since Tim said April for launch.
Score: 4 Votes (Like | Disagree)

Top Stories

iphone 11 night mode photos

Apple Reveals New Night Mode Photo Feature Exclusive to iPhone 11 Series

Tuesday September 10, 2019 12:23 pm PDT by
Apple today announced the iPhone 11, iPhone 11 Pro, and the iPhone 11 Max, all-new models that boast improved cameras, and specifically, a dramatic new Night Mode photo feature. Last year, Google introduced its impressive Night Sight camera mode, a software-based feature that allows users to take detailed pictures in dark environments using Google Pixel smartphones. Apple's new Night...
maxresdefault

Craig Federighi and Greg Joswiak Discuss iPadOS 15, macOS Monterey, Privacy, Shortcuts on Mac, and More

Saturday June 12, 2021 6:12 am PDT by
As is tradition, Apple executives Craig Federighi and Greg Joswiak joined Daring Fireball's John Gruber in an episode of The Talk Show to discuss several announcements that Apple made over this weeks WWDC, including iPadOS 15, macOS Monterey, and a large focus around privacy. Federighi kicks off the conversation discussing the common architecture, now thanks to Apple silicon, across all of...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
homepod feature blue2

Looking to Grab a HomePod Before They're Gone? These Retailers Still Have Stock

Monday March 15, 2021 6:54 am PDT by
Apple last week discontinued the original HomePod, marking just over three years on the market for the full-size smart speaker. If you're looking to purchase the larger HomePod before it's completely gone, there are still some options online today. The biggest retailer with remaining stock on the HomePod is Apple itself, which has the White HomePod for $299.00 on its website. Space Gray is...
maxresdefault

Apple Releases Redesigned 'Apple TV Remote' App for iPhone

Monday August 1, 2016 11:59 am PDT by
Apple today released an all new Apple TV Remote app for the iPhone, which is used to control the fourth-generation Apple TV along with older Apple TV models. Announced at WWDC, the new Remote app has been available for developers since June and was released to the public this afternoon. The new Remote app, which connects to an Apple TV via Bluetooth, mimics the exact layout of the physical...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iwork macos monterey icons

macOS 12 Monterey Beta 5 Reveals Updated iWork Icons

Thursday August 12, 2021 12:00 pm PDT by
Apple is working on updated icons for the macOS versions of its iWork apps, according to images discovered by MacRumors. The new icons are included in the framework of macOS 12 Monterey beta 5 that handles the display of collaboration links in apps such as iMessage. Pages, Numbers, and Keynote icons found in macOS Monterey The images of the new macOS iWork icons for Pages, Numbers, and...
corellium

Apple and Corellium Agree on Settlement to Bring Lawsuit to an End

Tuesday August 10, 2021 11:36 pm PDT by
Apple this week dropped its long-standing lawsuit against Corellium, the security research company that provides security researchers with a replica of the iOS operating system, allowing them to locate possible security exploits within Apple's mobile operating system, The Washington Post reports. Apple filed a lawsuit against Corellium in 2019, claiming the security company was infringing...