Apple is set to report its financial results this afternoon for Q1 2015, a three-month period spanning October through December that directly followed the launch of the highly-anticipated iPhone 6 and iPhone 6 Plus. Despite offering guidance of between $63.5 to $66.5 billion in total sales, many analysts are predicting that Apple outpaced those numbers in what could amount to a record-breaking quarter.
Fortune has averaged the estimates of 35 analysts, including 20 professionals and 15 amateurs, and determined that expectations are for Apple to report earnings of $2.68 per share, a nearly 30% year-over-year increase, and revenue of $68.7 billion, about a 20% increase from the year-ago quarter and $2.2 billion higher than Apple's high-end forecast.
The first quarter has historically been the most lucrative for Apple, as the company typically launches new or refreshed products in the fall ahead of the busy holiday shopping season. Apple has posted record-breaking first quarter earnings results for over a decade, a span in which it announced several iconic products such as the iPod, iPhone, iPad, MacBook Pro and MacBook Air.
Analysts believe that Q1 2015 will be a home run for Apple on the strength of the iPhone 6 and iPhone 6 Plus. The larger screen sizes of the new smartphones were a major draw for many existing iPhone users looking to upgrade, and enough of a reason for some Android users to make the switch. Apple also launched a few other noteworthy products in the quarter, including the iMac with Retina 5K Display and new iPads.
MacRumors will be providing live coverage of Apple's financial results as they are reported around 1:30 PM PT (4:30 PM ET), including the subsequent earnings conference call with CEO Tim Cook and CFO Luca Maestri at 2 PM PT (5 PM ET). At that time, we'll have a clearer picture of just how well Apple managed to perform in the quarter.
Wednesday October 22, 2025 4:44 pm PDT by Juli Clover
Back in 2012, an Apple retail employee named Sam Sung went viral because his name is similar to Samsung, one of Apple's main competitors. In a recent interview with Business Insider, he detailed that period in his life, how Apple responded, and he explained why he ultimately changed his name.
Someone posted an image of Sung's Apple business card on Reddit in 2012, and it spread rapidly....
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Friday October 24, 2025 2:30 pm PDT by Juli Clover
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
Thursday October 23, 2025 3:55 pm PDT by Juli Clover
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN.
Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
Thursday October 23, 2025 7:44 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting today, the feature is available to residents of West Virginia. To set it up, open the Wallet app and tap on the plus sign in...
Wednesday October 22, 2025 11:34 am PDT by Juli Clover
General Motors began phasing out support for CarPlay in its electric vehicles back in 2023, leading to complaints from iPhone users, but the company has no plans to back down.
In fact, GM is going further and plans to remove CarPlay from all future gas vehicles, too. In an interview with The Verge, GM CEO Mary Barra said that the company opted to prioritize its platform for EVs, but the...
Apple is "drastically" cutting production of the iPhone Air and shifting focus toward the iPhone 17 and iPhone 17 Pro models, Nikkei Asia reports.
The business publication claims to have learned of a major cut to iPhone Air production motivated by weaker-than-expected consumer interest, nearly to "end of production levels." Despite early reports of the iPhone Air selling out within hours of...
Wednesday October 22, 2025 10:48 am PDT by Juli Clover
iPhone Air demand failed to meet Apple's expectations and the company's supply chain is scaling back shipments and production, reports Apple analyst Ming-Chi Kuo.
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Suppliers are expected to reduce capacity by more than 80 percent between now and the first quarter of 2026, and some components with longer lead times will be discontinued ...
Next iPhone will sell very well, like Samsung smartphones.
Gradually the fad will pass simply because there is no extraordinary (or even plain ordinary) leadership at Apple.
Have a specific timeline in mind Nostradamus? I mean, you could make any open ended prediction which will eventually come true. Like someone in 2003 predicting the iPod would stop being Apple's most popular product "someday".
Apple's USP is not the hardware, it's the software with an easy to use UI and integrated App/iTunes Store making it simple to purchase everything from songs to apps to books to games.
I agree with you in spirit, but I actually think Apple has some pretty nice hardware too. Their custom SoC's, which they don't *have* to make, have tended to raise the bar for the rest of the industry almost every year since the A5.
LOL.
I base my predictions on the following:
1) Soldered RAM - to cause premature obsolescence to keep sales from declining.
2) GUI that is out of control - attention to detail and perfection is gone
3) Bad releases - buggy updates and constant upgrades that bring limited value but destroy perfect things that should have been left alone.
4) Neglected base - 2015 MacMini that is slower than it was 3 years ago. Showcase software (Aperture and Final Cut) abandoned. A Mac Pro impractical format for real business. Server grade hardware and software nonexistent.
5) Stupid acquisitions - Beats, over-the-top new campuses - Spending their inheritance
1) I thought we were talking about the iPhone? But Apple isn't the only one doing soldered RAM in the types of machines Apple is (ultra thin laptops for example). All you have to do anyway is buy the maximum amount. But it costs more? Well Apple has never had a problem charging more and it seems more people, not less, are willing to pay as time goes on...
2) Personal preference. I'll bet you'll find the vast majority of people aren't that concerned with "skeumorphism" or "flat ui" and sit in front of their computer with a magnifying glass.
3) I'll give you that, they had some buggy releases recently... Not sure how that's any different from the Jobs era, though.
4) The 2015 Mac Mini has a slower cpu, but much faster I/O. heh, it actually makes a *better* little server in a lot of ways just because of that. Where was Final Cut abandoned? And why is the Mac Pro "impractical" for "real business"? You have to be more specific than that or it's meaningless.
5) "Spending their inheritance" are you implying they're burning through their cash? Because the total amount keeps increasing every year. They're incredibly thrifty with their money it seems except when it comes to securing huge supplies of "stuff" for their products (ram, displays, etc).
What I am saying is that a large screen is the only thing left to do to an iPhone that has not evolved for 3 years.
The competitive edge is gone, and soon the iPhone will be left to fend for itself. I don't expect anything more from Cook/Ives.
Camera Upgrade? VR? HomeKit + TouchID integration? Ocular tracking? Inductive Charging? Improved AI? Gaming hardware support? OS synthesis?
Just because your design vision is limited does not mean there isn't any more competitive opportunities for the iPhone.
Have a specific timeline in mind Nostradamus? I mean, you could make any open ended prediction which will eventually come true. Like someone in 2003 predicting the iPod would stop being Apple's most popular product "someday".
LOL.
I base my predictions on the following:
1) Soldered RAM - to cause premature obsolescence to keep sales from declining.
2) GUI that is out of control - attention to detail and perfection is gone
3) Bad releases - buggy updates and constant upgrades that bring limited value but destroy perfect things that should have been left alone.
4) Neglected base - 2015 MacMini that is slower than it was 3 years ago. Showcase software (Aperture and Final Cut) abandoned. A Mac Pro impractical format for real business. Server grade hardware and software nonexistent.
5) Stupid acquisitions - Beats, over-the-top new campuses - Spending their inheritance
Look, you want an acid test for how good Cook is going to be? Look at the attention to detail with respect to UI elements if there is in fact a stylus on this new convertible device and how well it fits into the rest of the iOS functionality. That will be 100% something that Steve would make sure is executed not just successfully, but _best in the marketplace_
