Apple is set to report its financial results this afternoon for Q1 2015, a three-month period spanning October through December that directly followed the launch of the highly-anticipated iPhone 6 and iPhone 6 Plus. Despite offering guidance of between $63.5 to $66.5 billion in total sales, many analysts are predicting that Apple outpaced those numbers in what could amount to a record-breaking quarter.
Fortune has averaged the estimates of 35 analysts, including 20 professionals and 15 amateurs, and determined that expectations are for Apple to report earnings of $2.68 per share, a nearly 30% year-over-year increase, and revenue of $68.7 billion, about a 20% increase from the year-ago quarter and $2.2 billion higher than Apple's high-end forecast.
The first quarter has historically been the most lucrative for Apple, as the company typically launches new or refreshed products in the fall ahead of the busy holiday shopping season. Apple has posted record-breaking first quarter earnings results for over a decade, a span in which it announced several iconic products such as the iPod, iPhone, iPad, MacBook Pro and MacBook Air.
Analysts believe that Q1 2015 will be a home run for Apple on the strength of the iPhone 6 and iPhone 6 Plus. The larger screen sizes of the new smartphones were a major draw for many existing iPhone users looking to upgrade, and enough of a reason for some Android users to make the switch. Apple also launched a few other noteworthy products in the quarter, including the iMac with Retina 5K Display and new iPads.
MacRumors will be providing live coverage of Apple's financial results as they are reported around 1:30 PM PT (4:30 PM ET), including the subsequent earnings conference call with CEO Tim Cook and CFO Luca Maestri at 2 PM PT (5 PM ET). At that time, we'll have a clearer picture of just how well Apple managed to perform in the quarter.
Thursday January 29, 2026 10:07 am PST by Joe Rossignol
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Sunday February 1, 2026 10:08 am PST by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Monday January 26, 2026 1:55 pm PST by Joe Rossignol
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
Saturday January 31, 2026 10:51 am PST by Joe Rossignol
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
Next iPhone will sell very well, like Samsung smartphones.
Gradually the fad will pass simply because there is no extraordinary (or even plain ordinary) leadership at Apple.
Have a specific timeline in mind Nostradamus? I mean, you could make any open ended prediction which will eventually come true. Like someone in 2003 predicting the iPod would stop being Apple's most popular product "someday".
Apple's USP is not the hardware, it's the software with an easy to use UI and integrated App/iTunes Store making it simple to purchase everything from songs to apps to books to games.
I agree with you in spirit, but I actually think Apple has some pretty nice hardware too. Their custom SoC's, which they don't *have* to make, have tended to raise the bar for the rest of the industry almost every year since the A5.
LOL.
I base my predictions on the following:
1) Soldered RAM - to cause premature obsolescence to keep sales from declining.
2) GUI that is out of control - attention to detail and perfection is gone
3) Bad releases - buggy updates and constant upgrades that bring limited value but destroy perfect things that should have been left alone.
4) Neglected base - 2015 MacMini that is slower than it was 3 years ago. Showcase software (Aperture and Final Cut) abandoned. A Mac Pro impractical format for real business. Server grade hardware and software nonexistent.
5) Stupid acquisitions - Beats, over-the-top new campuses - Spending their inheritance
1) I thought we were talking about the iPhone? But Apple isn't the only one doing soldered RAM in the types of machines Apple is (ultra thin laptops for example). All you have to do anyway is buy the maximum amount. But it costs more? Well Apple has never had a problem charging more and it seems more people, not less, are willing to pay as time goes on...
2) Personal preference. I'll bet you'll find the vast majority of people aren't that concerned with "skeumorphism" or "flat ui" and sit in front of their computer with a magnifying glass.
3) I'll give you that, they had some buggy releases recently... Not sure how that's any different from the Jobs era, though.
4) The 2015 Mac Mini has a slower cpu, but much faster I/O. heh, it actually makes a *better* little server in a lot of ways just because of that. Where was Final Cut abandoned? And why is the Mac Pro "impractical" for "real business"? You have to be more specific than that or it's meaningless.
5) "Spending their inheritance" are you implying they're burning through their cash? Because the total amount keeps increasing every year. They're incredibly thrifty with their money it seems except when it comes to securing huge supplies of "stuff" for their products (ram, displays, etc).
What I am saying is that a large screen is the only thing left to do to an iPhone that has not evolved for 3 years.
The competitive edge is gone, and soon the iPhone will be left to fend for itself. I don't expect anything more from Cook/Ives.
Camera Upgrade? VR? HomeKit + TouchID integration? Ocular tracking? Inductive Charging? Improved AI? Gaming hardware support? OS synthesis?
Just because your design vision is limited does not mean there isn't any more competitive opportunities for the iPhone.
Have a specific timeline in mind Nostradamus? I mean, you could make any open ended prediction which will eventually come true. Like someone in 2003 predicting the iPod would stop being Apple's most popular product "someday".
LOL.
I base my predictions on the following:
1) Soldered RAM - to cause premature obsolescence to keep sales from declining.
2) GUI that is out of control - attention to detail and perfection is gone
3) Bad releases - buggy updates and constant upgrades that bring limited value but destroy perfect things that should have been left alone.
4) Neglected base - 2015 MacMini that is slower than it was 3 years ago. Showcase software (Aperture and Final Cut) abandoned. A Mac Pro impractical format for real business. Server grade hardware and software nonexistent.
5) Stupid acquisitions - Beats, over-the-top new campuses - Spending their inheritance
Look, you want an acid test for how good Cook is going to be? Look at the attention to detail with respect to UI elements if there is in fact a stylus on this new convertible device and how well it fits into the rest of the iOS functionality. That will be 100% something that Steve would make sure is executed not just successfully, but _best in the marketplace_
