Earlier this week, Apple debuted a new "Start Something New" campaign on its Japanese site, showcasing individuals using its latest products and creative apps to make art and capture photos.
As of today, the company's new campaign has been expanded to several other countries, including the United States and many locations across Europe and Asia.
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The "Start Something New" micro site includes a gallery that features art made with Apple products like the iPhone 6 Plus, iPad Air 2, and iMac. A range of photography, painting, and sketching apps like Procreate, VSCO Cam, iDraw, Waterlogue, and Brushes 3 are also featured on the site.
Apple also highlights individual creator stories, sharing the tools that each person uses to create their pieces. Japanese artist Nomoco, for example, uses an iPad Air 2 and the Brushes 3 app to make paintings.
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Nomoco's approach to making art is organic and tactile. She is inspired by movement and light, and even the way an ink drop splashes can guide her next move. So when she painted digitally for the first time, it was natural for her to use her fingers. With iPad Air 2 and the Brushes 3 app, Nomoco was able to create this ethereal series exactly as she had imagined it.
Other artists, like Marcelo Gomes and Jingyao Guo use various photography and sketching apps to make stylized photos and drawings. Several photographers like Jared Chambers and Christian Weber use popular photo editing app VSCO Cam to edit photos, and Apple apps like iMovie and Final Cut Pro are used by videographers Matt Pyke and Thayer Allyson Gowdy.
Several iOS tools are featured as well, including Exposure Control, Burst Mode, and HDR, which various photographers use in the art creation process. Apple's "Start Something New" campaign follows in the footsteps of its previous "Your Verse" iPad campaign, which demonstrated the many ways people have incorporated Apple's iPad into their daily lives.
Top Rated Comments
(View all)Ah so now MacRumors users get to define what's art?
No, Apple calls it art. Also, some of these people are fairly well known artists, they're not random people Apple picked up off of the street to draw a little in some sketching app.
Those pieces of "art" by Nomoco look like aliens that I used to see in nightmares as a child. I fail to see how they can be labeled as art.
Well, maybe I'm missing something, but...I think the fact that someone has managed to create images that so vividly conjure memories of your childhood is one of the most straightforward definitions of 'art'.*Braces for impact of "artists" flaming me over this post*
Also, this marketing strategy does nothing for me, except revive memories of childhood nightmares.
:apple:
This is a pretty ad, it is inspiring, it shows things you can create with apple products, and they give the idea of Apples premium style. There isn't a damn thing in it that is worthy of a complaint. Just ads people, lets calm down.
I like the ad btw the way. It's cool. :cool::apple: