Apple's 'Start Something New' Campaign Expands to U.S. and Other Countries

Earlier this week, Apple debuted a new "Start Something New" campaign on its Japanese site, showcasing individuals using its latest products and creative apps to make art and capture photos.

As of today, the company's new campaign has been expanded to several other countries, including the United States and many locations across Europe and Asia.

startsomethingnew
The "Start Something New" micro site includes a gallery that features art made with Apple products like the iPhone 6 Plus, iPad Air 2, and iMac. A range of photography, painting, and sketching apps like Procreate, VSCO Cam, iDraw, Waterlogue, and Brushes 3 are also featured on the site.

Apple also highlights individual creator stories, sharing the tools that each person uses to create their pieces. Japanese artist Nomoco, for example, uses an iPad Air 2 and the Brushes 3 app to make paintings.

nomoco

Nomoco's approach to making art is organic and tactile. She is inspired by movement and light, and even the way an ink drop splashes can guide her next move. So when she painted digitally for the first time, it was natural for her to use her fingers. With iPad Air 2 and the Brushes 3 app, Nomoco was able to create this ethereal series exactly as she had imagined it.

Other artists, like Marcelo Gomes and Jingyao Guo use various photography and sketching apps to make stylized photos and drawings. Several photographers like Jared Chambers and Christian Weber use popular photo editing app VSCO Cam to edit photos, and Apple apps like iMovie and Final Cut Pro are used by videographers Matt Pyke and Thayer Allyson Gowdy.

Several iOS tools are featured as well, including Exposure Control, Burst Mode, and HDR, which various photographers use in the art creation process. Apple's "Start Something New" campaign follows in the footsteps of its previous "Your Verse" iPad campaign, which demonstrated the many ways people have incorporated Apple's iPad into their daily lives.

Top Rated Comments

Rogifan Avatar
100 months ago
Ah so now MacRumors users get to define what's art?
Score: 10 Votes (Like | Disagree)
jclo Avatar
100 months ago
Ah so now MacRumors users get to define what's art?

No, Apple calls it art. Also, some of these people are fairly well known artists, they're not random people Apple picked up off of the street to draw a little in some sketching app.
Score: 6 Votes (Like | Disagree)
swarmster Avatar
100 months ago
Those pieces of "art" by Nomoco look like aliens that I used to see in nightmares as a child. I fail to see how they can be labeled as art.

*Braces for impact of "artists" flaming me over this post*

Also, this marketing strategy does nothing for me, except revive memories of childhood nightmares.
Well, maybe I'm missing something, but...I think the fact that someone has managed to create images that so vividly conjure memories of your childhood is one of the most straightforward definitions of 'art'.
Score: 5 Votes (Like | Disagree)
iChrist Avatar
100 months ago
That is not art. It's etch-a-sketch.

:apple:
Score: 4 Votes (Like | Disagree)
bwillwall Avatar
100 months ago
How about everyone stops being so cynical :L
This is a pretty ad, it is inspiring, it shows things you can create with apple products, and they give the idea of Apples premium style. There isn't a damn thing in it that is worthy of a complaint. Just ads people, lets calm down.
Score: 3 Votes (Like | Disagree)
BCWorld Avatar
100 months ago
No 2014 Mac mini in the line up eh? Oh I forgot you can create **** with those specs! :mad:Last one this year guys I promise! :D:D:D;)

I like the ad btw the way. It's cool. :cool::apple:
Score: 3 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
odyssey ark 1

Samsung Launches $3,500 'Odyssey Ark' 55-Inch Curved Gaming Display

Monday August 15, 2022 7:15 am PDT by
Samsung today announced the launch of the Odyssey Ark, which the company says is the world's first 55-inch 4K curved display with a 165Hz refresh rate for improved gaming performance. Samsung first previewed the monitor at CES, but it is now available to order. Subscribe to the MacRumors YouTube channel for more videos. Priced at $3,500, the Samsung Odyssey Ark features mini-LED technology...
top stories 13aug2022

Top Stories: New Battery Percentage Icon in iOS 16, USB-C AirPods Rumor, and More

Saturday August 13, 2022 6:00 am PDT by
This week brought some shocking news for iOS 16 beta testers, with Apple bringing back the iPhone battery percentage to the status bar after a number of years. Other news and rumors this week included word that Apple has started recording portions of its media event planned for next month to introduce the iPhone 14 and Apple Watch Series 8, claims about iPhone 14 Pro pricing and Apple's...