Apple Japan Debuts 'Start Something New' Campaign on Website Highlighting Products, Apps, and Artists

by

Apple today debuted a new campaign on its Japanese website called "Start Something New" (Google Translate) which showcases individuals using its latest products and apps to create art and take photos. Among the products highlighted include the iPhone 6, iPhone 6 Plus, iPad Air 2, and iMac, as apps like Procreate, VSCO Cam, and iDraw are also highlighted.

ipadair2procreate
The new section includes entries on individuals like digital artist Roz Hall, who primarily used the iPad and illustration app Procreate to create a set of university portraits with Apple's tablet. Apple also spotlights media artist Matt Pyke who used the iPhone 6 and iMovie to create an entire film project on a mobile device, and brings attention to others like art duo Craig & Karl who illustrate in Waterlogue and exchange sketches through iMessage. Apple also highlights a number of its own software features, including exposure control on the iPhone 6 and burst mode on the iPad Air 2.

"Start Something New" appears to be a section exclusive to Apple's Japanese website, possibly indicating that the company is beginning a renewed push for its products in the region. Apple is also beginning its annual Fukubukuro "lucky bag" promotion in Japan beginning January 2, which will allow customers to purchase a grab bag filled with an assortment of products at a steep discount.

Top Rated Comments

Even Longer Avatar
77 months ago
Hmm...

Well, that is ironic, because exactly Procreate 2.2 (being an awesome app btw.) is not usable for us in conjunction -you guess- iPad Air 2!

I bought for me and four employees in our company 5x iPad Air 2.
Here is the Story.

Air 2 broke almost all stylus compatibilty:

- Jot Touch PixelPoint doesn't work properly anymore:120x5 = 600 EUR wasted

- Wacom Intuos Creative Stylus 2 is not usable and according to Procreate and Wacom it is not going to be supported because of some technical issues of iPad Air 2: 80*5 = 400 EUR wasted

- New laminated screen is somehow unresponsive in all drawing apps even without any stylus at all: when our artists do quick shading, it ceases to draw any lines or skips some (much discussed issue on procreate forums).

- Pencil by 53 has some issues as well, and while they may be software wise and are going to fixed eventually, it is the line skipping, which is driving us crazy.


So we have a potential loss of purchased assets in total of at least 1000,- EUR! Just because Apple slightly changed the screen technology and (as always) didn't communicate with third party accessory manufacturers!

We observed these issues on all 5 devices, all of which are going to be returned.

Well that's Apple and their care for businesses, especially creative ones...

Besides of the issues above, they promote the iPad for Artists, having no precision pen input ever supported on these devices.
Each and any existing stylus for iPads is in its own way a workaround and can not be compared to those from Wacom or even to the N-Trig from the Surface Pro 3 in terms of precision and usability!

In the end it is not even ironic, it is cynical.

My two cents, sorry.
Score: 3 Votes (Like | Disagree)
japanime Avatar
77 months ago
What a strange little campaign. The website features 14 artists, only one of whom is Japanese — and that artist lives in London.

You'd think Apple Japan could shine the spotlight on creators (Japanese or otherwise) who actually live and work here.
Score: 3 Votes (Like | Disagree)

Top Stories

m1 chip macbook air pro

Kuo: Redesigned MacBooks With Apple Silicon to Launch in Second Half of 2021

Tuesday November 24, 2020 7:53 pm PST by
Apple plans to release additional MacBook models with Apple Silicon in the second half of 2021, according to analyst Ming-Chi Kuo, as part of the company's two-year transition away from Intel processors across its Mac lineup. In a research note today, obtained by MacRumors, Kuo said that these MacBook models will feature a new design. Kuo did not specify which models these will be, but he...
Apple Watc black friday 20 sale feature

Apple Black Friday 2020: Best Apple Watch Deals [Updated]

Wednesday November 25, 2020 4:01 pm PST by
Black Friday sales have begun on a variety of products, including the Apple Watch. There are quite a few deals across the Apple Watch lineup this year, including one of the lowest price we've ever seen the Apple Watch Series 3. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the...
AirPods Pro black friday 20 sale feature 2

Black Friday 2020: AirPods Pro Reach Lowest Price Ever [Updated]

Wednesday November 25, 2020 3:22 pm PST by
Black Friday has kicked off this week, and one of the first major sales for the AirPods Pro is available right now on Walmart. You can find this deal below, along with a few other solid discounts on the regular AirPods. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site...
13 16 inch macbook pro air trio

Reliable Leaker Suggests Redesigned MacBooks in 2021 Will Include Both Apple Silicon and Intel Models

Wednesday November 25, 2020 9:15 am PST by
Reliable leaker known as "L0vetodream" has today suggested on Twitter that redesigned MacBooks coming in the second half of 2021 will include models with both Apple Silicon chips and Intel processors. The brief Tweet came in response to a MacRumors article from earlier today, which outlined a report from Ming-Chi Kuo claiming that Apple plans to release redesigned MacBook models with Apple ...
mac mini macbook pro macbook air

Apple M1 Hands-On Comparison: MacBook Air vs. MacBook Pro vs. Mac Mini

Monday November 23, 2020 3:40 pm PST by
Apple's M1 Macs are out in the wild now, but ahead of the holidays, you might still be trying to figure out which one to pick up, either for yourself or as a gift for someone else. We've got all three of the new Macs available, so we thought we'd give MacRumors readers a hands-on overview of each machine in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. ...
app store christmas icon

Apple Shutting Down App Store Connect From December 23 to December 27

Monday November 23, 2020 10:14 am PST by
Apple shuts down App Store Connect for a week around the holidays each year in an effort to give App Store staff time off from work. This year, App Store Connect will be unavailable from December 23 to December 27. With App Store Connect unavailable, Apple will not accept new apps or app updates, so all pricing changes and new app submissions need to be locked in before those dates for...
iPads black friday 20 sale feature

Apple Black Friday 2020: Best iPad Deals [Updated]

Tuesday November 24, 2020 8:51 am PST by
Black Friday is underway, and we're tracking discounts across Apple's lineup of iPads, including the current-generation 10.2-inch iPad, iPad Air, and iPad Pro. We'll be keeping this post updated as new deals appear and current ones expire, so be sure to keep checking back for the latest. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Target November Deals 1

Black Friday Spotlight: Target Begins Week-Long Sale With Deals on iPhone 12, Powerbeats Pro, and More

Monday November 23, 2020 8:07 am PST by
We've been tracking early Black Friday deals in our dedicated Black Friday Roundup, and in an effort to prepare our readers for the big shopping event we're highlighting sales store-by-store in the lead-up to November 27. Note: MacRumors is an affiliate partner with Target. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running....
new mac mini logicpro screen

M1 Macs Able to Run Up to Six External Displays Using DisplayLink

Tuesday November 24, 2020 6:53 am PST by
It is possible to run up to six external displays from the M1 Mac mini, and five external displays from the M1 MacBook Air and MacBook Pro, with the aid of DisplayPort adapters, according to YouTuber Ruslan Tulupov. This far exceeds Apple's specified limits on external displays with the M1 Macs. Apple's host of new M1 Macs are not capable of supporting as many external displays as their...
2020 apple shopping event

Apple Offering Up to $150 Gift Card With Select Products on Black Friday Through Cyber Monday

Monday November 23, 2020 2:53 am PST by
Apple has announced its annual four-day shopping event, offering customers up to a $150 Apple Store gift card with the purchase of select products between Black Friday and Cyber Monday in the United States. The gift card values in the United States are as follows: $150 for 16-inch MacBook Pro $150 for 21.5-inch iMac $50 for 13-inch MacBook Pro $50 for MacBook Air $50 for iPhone SE,...