Apple today debuted a new campaign on its Japanese website called "Start Something New" (Google Translate) which showcases individuals using its latest products and apps to create art and take photos. Among the products highlighted include the iPhone 6, iPhone 6 Plus, iPad Air 2, and iMac, as apps like Procreate, VSCO Cam, and iDraw are also highlighted.
The new section includes entries on individuals like digital artist Roz Hall, who primarily used the iPad and illustration app Procreate to create a set of university portraits with Apple's tablet. Apple also spotlights media artist Matt Pyke who used the iPhone 6 and iMovie to create an entire film project on a mobile device, and brings attention to others like art duo Craig & Karl who illustrate in Waterlogue and exchange sketches through iMessage. Apple also highlights a number of its own software features, including exposure control on the iPhone 6 and burst mode on the iPad Air 2.
"Start Something New" appears to be a section exclusive to Apple's Japanese website, possibly indicating that the company is beginning a renewed push for its products in the region. Apple is also beginning its annual Fukubukuro "lucky bag" promotion in Japan beginning January 2, which will allow customers to purchase a grab bag filled with an assortment of products at a steep discount.