T-Mobile Announces New Unlimited 4G LTE Data Plan With 2 Lines for $100

T-Mobile today announced that it is planning to introduce a new Simple Choice family plan that offers 4G Unlimited Data at prices starting at $100 per month for two people. According to the carrier, additional lines can be added for $40 per month for each line.

T-Mobile currently offers an unlimited data option for its Simple Choice family plans, but pricing starts at $140 for two people, meaning the new plan will offer unlimited data at a much lower cost.

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T-Mobile's price comparison chart, click for larger version

Currently, four people on an unlimited Simple Choice family plan would pay $220 per month, but with the new lower pricing, the same plan for four people will cost $180.
This holiday season, the traditional carriers are flooding the airwaves with a mishmash of confusing shared data promotions. Between them, AT&T, Sprint and Verizon have 24 different family and promotional rate plans, and, not surprisingly, 81 percent of people recently polled describe all the data promotions in the wireless industry as "somewhat confusing" or "very confusing." And a full 75 percent say they "hate" policing their own family members' data usage on the carrier's shared data plans, while more than 40 percent say they often worry about overage penalties on those plans.

T-Mobile said it's time to put a stop to the madness. It's time to free wireless customers from having to decipher confusing gigabyte promotions, from policing their own family's data usage and from punishing overage charges. The Un-carrier is cutting through the clutter and complexity with a radically simple idea: everyone on your family plan uses as much data as they want. And, you can do it at a better price without ever worrying about domestic overages.
In addition to offering a cheaper unlimited data plan for families, T-Mobile is also re-introducing a deal that offers 4 lines for $100 with 10GB of data. The plan provides 2.5GB of LTE data per line through 2016, dropping down to 1GB of data after that.

Both of T-Mobile's new family plan offers will be available for a limited time beginning on Wednesday, December 10.


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49 months ago
Better service is on the way! They acquired some of Verizon's "A-block" 700Mhz spectrum and are rolling it out as LTE Band 12 over the next year. They're also upgrading their rural 2G footprint to LTE. Once they do these two things, I'm switching!:D

(note that the iPhone 6 doesn't support Band 12 LTE) :confused:
Rating: 5 Votes
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49 months ago

Not that great of a deal when you factor in the $27 phone fee for each line unless you paid full price upfront.

So that would bring it to $154/month + taxes which brings it to like $160 we'll say since you only pay taxes on the $100 part.

I'm currently paying $140 a month after taxes for two lines under contract and 13 GBs of data on Verizon. It's not unlimited but it's plenty. I have the 10 GBs more everything plan with a 20% employee discount and a $16 discount for 12 months that I got for just asking. Plus 2GB of free data for 24 months and 1 GB free for 12.

Not a chance I'll pay $30 more a month for crappy coverage just so I can say I have unlimited data I'll never use.

T-Mobile isn't changing the game. They're just throwing out things we've never seen before. Crunch the numbers yourself and you'll see that they aren't doing anything incredible.

If T-Mobile really wanted to do something revolutionary they'd give 2 lines of 3 GB of data each for $60 a month. Instead they trot out the word unlimited and can charge $40 more just because it's unlimited data that people won't use.


As someone who used less than 2 GB on Verizon and now uses significantly more than 13 GB on T-Mobile, I can't imagine switching to a capped network. I live in an area with great T-Mobile coverage so that's not an issue.

Anyway, saying that T-Mobile isn't effecting the industry in a major way (what I consider "changing the game"). Seems very... inaccurate. Both Verizon and AT&T are better networks because T-Mobile decided to change the rules.
Rating: 5 Votes
Avatar
49 months ago

Not that great of a deal when you factor in the $27 phone fee for each line unless you paid full price upfront.

So that would bring it to $154/month + taxes which brings it to like $160 we'll say since you only pay taxes on the $100 part.

I'm currently paying $140 a month after taxes for two lines under contract and 13 GBs of data on Verizon. It's not unlimited but it's plenty. I have the 10 GB more everything plan with a 20% employee discount and a $16 discount for 12 months that I got for just asking. Plus 2GB of free data for 24 months and 1 GB free for 12.

Not a chance I'll pay $30 more a month for crappy coverage just so I can say I have unlimited data I'll never use.

T-Mobile isn't changing the game. They're just throwing out things we've never seen before. Crunch the numbers yourself and you'll see that they aren't doing anything incredible.

If T-Mobile really wanted to do something revolutionary they'd give 2 lines of 3 GB of data each for $60 a month. Instead they trot out the word unlimited and can charge $40 more just because it's unlimited data that people won't use.


My wife uses 12-15gb a month on her phone... she watches a lot of Netflix during downtime at work, she has unlimited on Sprint for $56 a month after tax on a subsidized contract. Not a shabby deal... it used to be mine but I jumped over to T-Mobile and gave her my line.

Anyway with unlimited she definitely hits numbers that she normally wouldn't be hitting if she had a limit and at this point taking her off unlimited might ruin her life.
Rating: 4 Votes
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49 months ago

That's all fine and well right now.

But when those phones need to be replaced you're in for a rude awakening. You're either gonna pay $27 a month more per line.

Or a ton of money for full price phones.


You sound like you got your phone free. None of any carriers I know of actually subsidized their phone. If that's what you want to believe in go ahead, but don't act you are getting better deal on your phone from your carrier. The truth is if got your phone subsidized you are actually paying some fees to offset the price of your phone.
Rating: 3 Votes
Avatar
49 months ago

Not that great of a deal when you factor in the $27 phone fee for each line unless you paid full price upfront.

So that would bring it to $154/month + taxes which brings it to like $170 we'll say.

I'm currently paying $140 a month after taxes for two lines under contract and 13 GBs of data on Verizon. It's not unlimited but it's plenty. I have the 10 GB more everything plan with a 20% employee discount and a $16 discount for 12 months that I got for just asking. Plus 2GB of free data for 24 months and 1 GB free for 12.

Not a chance I'll pay $30 more a month for crappy coverage just so I can say I have unlimited data I'll never use.

T-Mobile isn't changing the game. They're just throwing out things we've never seen before. Crunch the numbers yourself and you'll see that they aren't doing anything incredible.

If T-Mobile really wanted to do something revolutionary they'd give 2 lines of 3 GB of data each for $60 a month. Instead they trot out the word unlimited and can charge $40 more just because it's unlimited data that people won't use.


I dunno about yall, but we have a sweet t-mobile deal. My family is on a plan with 2.5gigs, unlimited talk, unlimited text, on 4 phones for $110 a month.
Rating: 2 Votes
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49 months ago

America really is lagging behind in mobile data costs.
In the UK we can get infinite data, thousands of free texts and thousands of free minutes for about $30 a month on Three Mobile.

Our 4G coverage started off slow but covers most of the country now.

Sort of like Europe lags behind in gas costs?
Rating: 2 Votes
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49 months ago

I suspect the reason they don't drop their prices is because they feel they have the better network and they can price accordingly.

But money is a HUGE factor with some consumers.

If they're really worried about the other guys... the gotta respond.


They are responding. They're responding slowly, yes; but they are responding. Verizon has been lowering the price of data for the last two years. I fully expect that trend to continue.

That said, even as the price of data continues to fall, Verizon and AT&T will likely always cost more than T-Mobile unless and until T-Mobile's network footprint matches that of Verizon and AT&T. There are still large areas of the U.S. where T-Mobile offers either no service or only spotty 2G or 3G service.

T-Mobile boasts that their network covers 95% of all Americans; but they fail to mention that there are large stretches of desolate land in the U.S. where people don't necessarily live but they travel through. If your car breaks down in one of those places and you have T-Mobile, God help you.
Rating: 1 Votes
Avatar
49 months ago

Not that great of a deal when you factor in the $27 phone fee for each line unless you paid full price upfront.

So that would bring it to $154/month + taxes which brings it to like $160 we'll say since you only pay taxes on the $100 part.

I'm currently paying $140 a month after taxes for two lines under contract and 13 GBs of data on Verizon. It's not unlimited but it's plenty. I have the 10 GB more everything plan with a 20% employee discount and a $16 discount for 12 months that I got for just asking. Plus 2GB of free data for 24 months and 1 GB free for 12.

Not a chance I'll pay $30 more a month for crappy coverage just so I can say I have unlimited data I'll never use.

T-Mobile isn't changing the game. They're just throwing out things we've never seen before. Crunch the numbers yourself and you'll see that they aren't doing anything incredible.

If T-Mobile really wanted to do something revolutionary they'd give 2 lines of 3 GB of data each for $60 a month. Instead they trot out the word unlimited and can charge $40 more just because it's unlimited data that people won't use.


My family (4 people) currently gets 2.5 gigs full speed/ month for $100. not to mention only the most expensive phones are $27 a month. many good phones, like the LG L90, LG F6, and Nexus 4 are less than $10 a month. and even the likes of the LG G3 and HTC One M8 can be had for under $20. Not to mention that there's no disadvantage of buying a used phone on ebay, all you have to do is put your SIM in. If you include our phones (LG L90, Samsung Galaxy Light, Nexus 4, and Alcatel OneTouch Fierce (total cost for all four outright w/ 2 from T-mo. and 2 on eBay: $480) that'd be about $20 a month for ALL FOUR phones.
Rating: 1 Votes
Avatar
49 months ago

While I appreciate what T-Mobile is doing to encourage competition, their coverage is abysmal. I'd rather pay more and actually get quality service. I get a 25% discount with AT&T through my employer, which helps mitigate the costs significantly.


Poor coverage is why I had to leave AT&T and Verizon for T-Mobile. T-Mobile is the only carrier who can get me LTE at my house here in Denver. I've been extremely please with them for two years now.
Rating: 1 Votes
Avatar
49 months ago

Not that great of a deal when you factor in the $27 phone fee for each line unless you paid full price upfront.

So that would bring it to $154/month + taxes which brings it to like $160 we'll say since you only pay taxes on the $100 part.

I'm currently paying $140 a month after taxes for two lines under contract and 13 GBs of data on Verizon. It's not unlimited but it's plenty. I have the 10 GB more everything plan with a 20% employee discount and a $16 discount for 12 months that I got for just asking. Plus 2GB of free data for 24 months and 1 GB free for 12.

Not a chance I'll pay $30 more a month for crappy coverage just so I can say I have unlimited data I'll never use.

T-Mobile isn't changing the game. They're just throwing out things we've never seen before. Crunch the numbers yourself and you'll see that they aren't doing anything incredible.

If T-Mobile really wanted to do something revolutionary they'd give 2 lines of 3 GB of data each for $60 a month. Instead they trot out the word unlimited and can charge $40 more just because it's unlimited data that people won't use.


Or just make the payments on your phone and when it's done, your phone bill drops. It's a lot closer to the European model. (As opposed to making subsided payments on any of the other three carriers and never have your bill drop)

I much prefer the TMo model.

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I know that with my family of 4 smart phones and 1 tablet, if I were on AT&T, I'd be paying approx $100-$120 more PER MONTH, based on at&t's last quote to me about 3 weeks ago. Also: I wouldn't have free International Data Roaming or wifi-calling or free texting from gogo-equiped airplanes.

So overall, yeah, I'm pretty happy with T-Mobile, in spite of the fact that I usually have better coverage with at&t. Hopefully that improves.

But for the rest of you, if you like the recent increases in data allotments, and the reductions in your bill, you can thank T-Mobile for starting this price war. Proof positive that competition is good for all involved.
Rating: 1 Votes
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