T-Mobile currently offers an unlimited data option for its Simple Choice family plans, but pricing starts at $140 for two people, meaning the new plan will offer unlimited data at a much lower cost.
Currently, four people on an unlimited Simple Choice family plan would pay $220 per month, but with the new lower pricing, the same plan for four people will cost $180.
This holiday season, the traditional carriers are flooding the airwaves with a mishmash of confusing shared data promotions. Between them, AT&T, Sprint and Verizon have 24 different family and promotional rate plans, and, not surprisingly, 81 percent of people recently polled describe all the data promotions in the wireless industry as "somewhat confusing" or "very confusing." And a full 75 percent say they "hate" policing their own family members' data usage on the carrier's shared data plans, while more than 40 percent say they often worry about overage penalties on those plans.In addition to offering a cheaper unlimited data plan for families, T-Mobile is also re-introducing a deal that offers 4 lines for $100 with 10GB of data. The plan provides 2.5GB of LTE data per line through 2016, dropping down to 1GB of data after that.
T-Mobile said it's time to put a stop to the madness. It's time to free wireless customers from having to decipher confusing gigabyte promotions, from policing their own family's data usage and from punishing overage charges. The Un-carrier is cutting through the clutter and complexity with a radically simple idea: everyone on your family plan uses as much data as they want. And, you can do it at a better price without ever worrying about domestic overages.
Both of T-Mobile's new family plan offers will be available for a limited time beginning on Wednesday, December 10.