Job Listing Points Towards Apple's Continued Interest in Virtual Reality

Over the past several years, Apple has expressed an interest in both virtual reality and augmented reality, and has applied for a number of patents related to both technologies. The company has explored a goggle-like video headset that would possibly allow for 3-D viewing, much like the Oculus Rift virtual reality headset, it's looked into a motion-sensing virtual 3D user interface for iOS devices, and it's explored 3-D "hyper-reality" displays.

While many companies are following in the footsteps of Oculus VR and have already introduced virtual reality hardware, there has been little to no hint that the technology mentioned in Apple's numerous patents will ever come to fruition.

apple_patent_video_goggle
Apple's interest in the virtual reality arena does not appear to have waned, however, and it may even be picking up. A new job posting on Apple's site for an "App Engineer" (via 9to5Mac) suggests that the company is continuing to explore virtual and augmented reality, at least on the software side. The job listing seeks a software engineer to help the company "create next generation software experiences" designed to integrate with "Virtual Reality systems."

We are looking for a software engineer to develop UI and applications to create next generation software experiences. The individual must be able to participate in collaborative and iterative UI design through the implementation phases & complete performant user experience code for product delivery. This engineer will create high performance apps that integrate with Virtual Reality systems for prototyping and user testing.

It is not clear, of course, what Apple means by "Virtual Reality systems," which could refer to a full-on hardware experience, an augmented reality app experience, or something else entirely, but augmented reality and virtual reality have become increasingly important areas for development. Headsets like the Oculus Rift are beginning to catch on, and Google has been experimenting with augmented reality, both in its Ingress game for iOS and Android and with "Project Tango," an ambitious experimental smartphone that will provide 3-D mapping capabilities and immersive augmented reality games.

Apple is in possession of technology that's quite similar to what's used in Google's Project Tango, which Apple acquired in 2013 with the purchase of 3-D mapping company PrimeSense. PrimeSense famously developed the original Kinect, and its technology could be used as the backbone for virtual/augmented reality interfaces and games.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...

Top Rated Comments

Junipr Avatar
143 months ago
"You see, the real world is incredibly thick, so we created this revolutionary device that makes your reality thinner, and lighter than ever. The unibody aluminium makes this the strongest virtual world ever created as well."

Score: 16 Votes (Like | Disagree)
Anonymous2k Avatar
143 months ago
Apple should fix reality 1st..... before they go virtual

.....................
"Expect Us"
Score: 14 Votes (Like | Disagree)
rdlink Avatar
143 months ago
Why does that guy have a C for an ear?
Score: 12 Votes (Like | Disagree)
AngerDanger Avatar
143 months ago
Ooh, it also seems to hint at potential employment of Mads Mikkelsen as a device model:



He's going to need to put on a few pounds—specifically in the neck—but I think he's more than capable.
Score: 8 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
143 months ago
Every tech company is doing this. And everything else. A simple job posting means nothing. Facebook, Twitter, Google, Amazon and all the other large tech companies are exploring countless technologies. It doesn't mean they'll ever go anywhere.

They also have tens of thousands of patents for things they've never used and likely never will.
Score: 3 Votes (Like | Disagree)
mdelvecchio Avatar
143 months ago
Can't wait for this...to flop.

Yes because so many of apples products are flopping. Perhaps that's why they're the biggest and most profitable tech company and the stock is at a record high. Flop, flop.
Score: 2 Votes (Like | Disagree)