European 'iWatch' Trademark Holder Plans New Android Smartwatch

Irish firm Probendi is seeking to capitalize on Apple's announcement of the Apple Watch earlier this year by using its existing "iWatch" trademark in Europe to launch its own smartwatch device. Probendi director Daniele Di Salvo confirmed in a recent RTE Radio interview that the company will "absolutely push ahead" with its plans to build a smartwatch device that will compete with the Apple Watch, reports news site Herald.ie.

probendi-logo
Probendi owns an iWatch trademark in Europe and has been using the iWatch name for health and safety communication software. Di Salvo acknowledges the company's existing iWatch software product, but notes that "the name is easily associated with a smartwatch" when discussing the company's future plans.

It is unclear, however, how Di Salvo will be able to extend use of the iWatch name to a smartwatch, as the category protection for the company's trademark is somewhat limited within the computer software classification. Numerous other companies, including Apple, have filed for protection on the "iWatch" name in a variety of classifications and countries, something that may have contributed to Apple's decision to use the "Apple Watch" name for its product.

Speaking to RTE Radio, Di Salvo refused to comment on any potential discussions with Apple about the trademarked name, but did confirm that the company is in talks with Chinese manufacturers about producing a smartwatch device.

"We have been contacted by some very important manufacturers in China about the possibility of manufacturing a smartwatch and selling them with the name iWatch. Discussions are still ongoing. We are good at software but hardware is definitely not our business but we are evaluating this request," Mr Di Salvo said.

Di Salvo's iWatch will feature a square design, a touchscreen, GPS functionality, and an accelerometer. It reportedly will run the Android operating system, with support for fitness, health tracking and other apps. According to Bloomberg, Di Salvo is looking for manufacturers to assemble the device at a cost that is lower than the Apple Watch's $349 entry-level price.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

Patriot24 Avatar
81 months ago
Apple should trademark "Pro-Bendi" and use the name to market the iPhone 6 in Europe.
Score: 19 Votes (Like | Disagree)
dannyyankou Avatar
81 months ago
European 'iWatch' Trademark Holder Plans New Android Smartwatch

If they actually name it iWatch, people are just going to type "iWatch" into google and it'll direct them to Apple's website.



Score: 12 Votes (Like | Disagree)
szw-mapple fan Avatar
81 months ago
Everyone knows that he's just doing it for a big pile of Cash from Apple.

Probendi: the bendable watch for pros.
:rolleyes:
Score: 10 Votes (Like | Disagree)
JaySoul Avatar
81 months ago
I've just trademarked "iReland" so the country can't call itself that anymore.
Score: 8 Votes (Like | Disagree)
Patriot24 Avatar
81 months ago

I've just trademarked "iReland" so the country can't call itself that anymore.


Nice.

All joking aside, I feel that the trademark issues is one of the reasons Apple is moving to the ":apple:Product" nomenclature. They own "Apple" globally, so they don't have to go through these kinds of battles with every single new product they release.
Score: 5 Votes (Like | Disagree)
SurfaceAndIPad Avatar
81 months ago

Copy your way into free cash. Why not work in a project that benefits humanity?


What do you do?
Score: 5 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
iPhone OIS Feature2

Sensor-Shift Camera Stabilization Rumored to Expand to Entire iPhone 13 Lineup

Wednesday January 20, 2021 7:46 am PST by
The entire iPhone 13 lineup will feature sensor-shift optical image stabilization, compared to only the iPhone 12 Pro Max among current models, according to a brief story preview shared today by Taiwanese publication DigiTimes. "Apple's next-generation iPhones slated for launch in the second half of 2021 will all come with sensor-shift stabilization technology, according to industry...