Tim Cook on Apple Watch: 'You're Going to Wind Up Charging It Daily'

Apple CEO Tim Cook took the stage today at the WSJ.D conference in Laguna Beach, California, where he commented on an array of topics including the Apple Watch, Apple Pay, Apple TV, and more.

Unsurprisingly, Cook said that Apple is "excited" about the upcoming launch of the Apple Watch, and he's impressed that Jony Ive and his team had the foresight to understand that "something you wear has to be personal" and that it can't be "geeky."

applewatch1
Cook divulged some new information on the Apple Watch's battery, which has previously gone unmentioned by Apple. Cook says that people will use it so much that it will need to be charged on a daily basis. "You're going to wind up charging it daily," he said, declining to provide a specific battery life for the device as Apple is still examining how people use it.

Battery life on the Apple Watch has been in question since long before the device launched, with early reports suggesting Apple was having trouble getting the device to last longer than a day. While the company was originally aiming to have the Apple Watch last three to four days, it appears that battery life may be closer to the iPhone's battery life, requiring a charge on a nightly basis. Apple employees have also suggested that the device may only last for a full day of usage, which is why Apple designed an easy charging system.

The Apple Watch connects to a magnetic charger that's much like the MagSafe chargers supplied with the Mac, snapping easily to the back of the device. High-end versions of the Apple Watch even ship in a luxury box that doubles as a charging stand. Apple likely has not commented officially on the Apple Watch battery as it is continuing to finalize the software for the device ahead of its early 2015 launch.


An official rough transcript of Cook's comments during the interview, which also covered the Mac, the iPhone, Apple's taxes in Ireland, plans for a low cost iPhone, and Cook's thoughts on Carl Icahn, can be found over at The Wall Street Journal, and a second comprehensive live blog from Fast Company's Harry McCracken also has details on exactly what Cook shared during the conversation.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Neutral)

Top Rated Comments

i'm.huMAC Avatar
84 months ago
oh jony

"Since the Apple Watch requires daily charge cycles, users are given a more intimate experience of sitting down with their Apple Watch and waiting for it. iPhone users familiar with this feature would be pleased to know that charging their Apple Watch will work seamlessly through their daily routines. Consciously checking on the remaining battery life often allows users to gain a personal connection with their Apple Watch."



#
Score: 105 Votes (Like | Disagree)
BenTrovato Avatar
84 months ago
They can't make the battery TOO good otherwise there won't be enough incentive to buy Apple Watch 2 :apple:
Score: 63 Votes (Like | Disagree)
flash84x Avatar
84 months ago
"Wind up"

Interesting choice of words
Score: 46 Votes (Like | Disagree)
saha-med Avatar
84 months ago
And nobody asked him about the mess he made with the macmini
Score: 44 Votes (Like | Disagree)
bpeeps Avatar
84 months ago
"Since the Apple Watch requires daily charge cycles, users are given a more intimate experience of sitting down with their Apple Watch and waiting for it. iPhone users familiar with this feature would be pleased to know that charging their Apple Watch will work seamlessly through their daily routines. Consciously checking on the remaining battery life often allows users to gain a personal connection with their Apple Watch."

Image (http://cdn.cultofmac.com/wp-content/uploads/2012/11/1671131-poster-1280-jony-ive.jpg)

#

I read this in his voice.
Score: 24 Votes (Like | Disagree)
odds Avatar
84 months ago
Not surprised and not bothered, either. The Apple Watch is going to be awesome, so I'll be using it quite a bit. Getting a full day out of it is enough for me! Can't wait for pre-orders. :apple:
Score: 20 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...