Tim Cook on Apple Watch: 'You're Going to Wind Up Charging It Daily'

Apple CEO Tim Cook took the stage today at the WSJ.D conference in Laguna Beach, California, where he commented on an array of topics including the Apple Watch, Apple Pay, Apple TV, and more.

Unsurprisingly, Cook said that Apple is "excited" about the upcoming launch of the Apple Watch, and he's impressed that Jony Ive and his team had the foresight to understand that "something you wear has to be personal" and that it can't be "geeky."

applewatch1
Cook divulged some new information on the Apple Watch's battery, which has previously gone unmentioned by Apple. Cook says that people will use it so much that it will need to be charged on a daily basis. "You're going to wind up charging it daily," he said, declining to provide a specific battery life for the device as Apple is still examining how people use it.

Battery life on the Apple Watch has been in question since long before the device launched, with early reports suggesting Apple was having trouble getting the device to last longer than a day. While the company was originally aiming to have the Apple Watch last three to four days, it appears that battery life may be closer to the iPhone's battery life, requiring a charge on a nightly basis. Apple employees have also suggested that the device may only last for a full day of usage, which is why Apple designed an easy charging system.

The Apple Watch connects to a magnetic charger that's much like the MagSafe chargers supplied with the Mac, snapping easily to the back of the device. High-end versions of the Apple Watch even ship in a luxury box that doubles as a charging stand. Apple likely has not commented officially on the Apple Watch battery as it is continuing to finalize the software for the device ahead of its early 2015 launch.


An official rough transcript of Cook's comments during the interview, which also covered the Mac, the iPhone, Apple's taxes in Ireland, plans for a low cost iPhone, and Cook's thoughts on Carl Icahn, can be found over at The Wall Street Journal, and a second comprehensive live blog from Fast Company's Harry McCracken also has details on exactly what Cook shared during the conversation.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

i'm.huMAC Avatar
95 months ago
oh jony

"Since the Apple Watch requires daily charge cycles, users are given a more intimate experience of sitting down with their Apple Watch and waiting for it. iPhone users familiar with this feature would be pleased to know that charging their Apple Watch will work seamlessly through their daily routines. Consciously checking on the remaining battery life often allows users to gain a personal connection with their Apple Watch."



#
Score: 105 Votes (Like | Disagree)
BenTrovato Avatar
95 months ago
They can't make the battery TOO good otherwise there won't be enough incentive to buy Apple Watch 2 :apple:
Score: 63 Votes (Like | Disagree)
flash84x Avatar
95 months ago
"Wind up"

Interesting choice of words
Score: 46 Votes (Like | Disagree)
saha-med Avatar
95 months ago
And nobody asked him about the mess he made with the macmini
Score: 44 Votes (Like | Disagree)
bpeeps Avatar
95 months ago
"Since the Apple Watch requires daily charge cycles, users are given a more intimate experience of sitting down with their Apple Watch and waiting for it. iPhone users familiar with this feature would be pleased to know that charging their Apple Watch will work seamlessly through their daily routines. Consciously checking on the remaining battery life often allows users to gain a personal connection with their Apple Watch."

Image (http://cdn.cultofmac.com/wp-content/uploads/2012/11/1671131-poster-1280-jony-ive.jpg)

#

I read this in his voice.
Score: 24 Votes (Like | Disagree)
odds Avatar
95 months ago
Not surprised and not bothered, either. The Apple Watch is going to be awesome, so I'll be using it quite a bit. Getting a full day out of it is enough for me! Can't wait for pre-orders. :apple:
Score: 20 Votes (Like | Disagree)

Popular Stories

airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
iphone 13 earpods

Apple to Stop Including EarPods With Every iPhone Sold in France From Next Week

Friday January 21, 2022 3:21 am PST by
Apple will no longer include EarPods with every iPhone sold in France, starting on January 24, according to a notice posted by a French carrier (via iGeneration). Apple was previously required to include EarPods in the box with the iPhone due to a French law that required every smartphone sold in the country to come with a "handsfree kit," but the law has now been changed in favor of reducing the ...
peloton tv workout cardio

Apple Floated as Potential Buyer of Peloton

Friday January 21, 2022 6:11 am PST by
Following months of bleak news about Peloton's "precarious state," including the revelation that it has halted production of its bikes and treadmills, Apple is being floated as a potential buyer of Peloton's troubled fitness business. Yesterday, CNBC reported that Peloton will temporarily stop production of its connected fitness products due to a "significant reduction" in consumer demand, a ...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how the company strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even...
Spring 2022 Apple Products Feature

New iPad Air, Macs, and iPhone SE With 5G Likely to Be Announced at Apple Event This Spring

Thursday January 20, 2022 8:32 am PST by
Earlier this week, Bloomberg's Mark Gurman tweeted that Apple "will be holding a spring event" to announce a new iPhone SE and other hardware. In a recent edition of his newsletter, Gurman said the event is likely to occur in March or April. Gurman did not elaborate on what "other hardware" will be announced at Apple's purported spring event, but rumors suggest at least four products are...
Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Max), an updated low-end MacBook Pro, a ...
apple watch series 7 aluminum colors yellowbg

Apple Watch Charging Bug Fixed in watchOS 8.4 Release Candidate

Thursday January 20, 2022 4:01 pm PST by
The watchOS 8.4 release candidate that was seeded to developers and beta testers this morning addresses an ongoing bug that could cause some Apple Watch chargers not to work properly with the Apple Watch. Back in December, we reported on a growing number of charging issues that Apple Watch Series 7 owners were facing. Since watchOS 8.3, there have been a number of complaints about...
safari icon blue banner

macOS Monterey 12.2 and iOS 15.3 Release Candidates Fix Safari Bug That Leaks Browsing Activity

Thursday January 20, 2022 1:30 pm PST by
The macOS Monterey 12.2 and iOS 15.3 release candidates that came out today appear to address a Safari bug that could cause your recent browsing history and details about your identity to be leaked to malicious entities. As shared last week by browser fingerprinting service FingerprintJS, there is an issue with the WebKit implementation of the IndexedDB JavaScript API. Any website that uses...
apple college discounts

Apple Walks Back UNiDAYS Verification Requirement for U.S. Education Store

Friday January 21, 2022 12:43 pm PST by
Earlier this week, Apple began requiring that customers taking advantage of educational discounts in the United States verify their status as a teacher, student, or school staff member through UNiDAYS. The requirement was a major change as Apple had never asked customers to go through a verification process in the United States before, and now, just three days after verification was added,...