Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's iPhone 6 and Apple Watch Event Fees Paid to De Anza College Top $1 Million
According to the records, the cost included a “disruption fee” to the college of $500,000, rental fees for campus buildings and around-the-clock security involving more than 35 officers from three departments. [...]Campus police, Santa Clara County sheriffs, and Mountain View police all contributed to the security detail that was on site for nearly a month leading up to the event.
The agreement was dated Aug. 14, almost a month before its event, but it refers to a confidentiality agreement signed in June by the district and Apple.
The agreement specifies that confidentiality is a “key element,” in order to achieve the “surprise and delight that characterize” Apple’s marketing.
Apple agreed to pay $55,000 to use the college’s Media and Learning Center, $92,000 for the Campus Center and nearly $10,000 for two parking lots. Apple was also responsible for restoring the balustrades surrounding the sunken garden where the temporary structure was located, at an estimated cost of $400,000 to $450,000.
Apple's next event takes place tomorrow, but will be a much smaller affair held in the Town Hall auditorium on the company's headquarters campus in Cupertino. The event kicks off at 10:00 AM Pacific Time, and the company is expected to unveil new iPads, introduce updated iMacs with a Retina display on at least the larger model, and offer a final look at OS X Yosemite before its public launch.