Apple's iPhone 6 and Apple Watch Event Fees Paid to De Anza College Top $1 Million

Apple's September iPhone 6 and Apple Watch event marked the first time the company held an event at the Flint Center on the campus of De Anza College since the introduction of the original iMac in 1998, and The Wall Street Journal reports the latest event resulted in Apple paying the college over $1 million for the privilege, including costs for campus disruption and security.

flintcenter

According to the records, the cost included a “disruption fee” to the college of $500,000, rental fees for campus buildings and around-the-clock security involving more than 35 officers from three departments. [...]

The agreement was dated Aug. 14, almost a month before its event, but it refers to a confidentiality agreement signed in June by the district and Apple.

The agreement specifies that confidentiality is a “key element,” in order to achieve the “surprise and delight that characterize” Apple’s marketing.

Apple agreed to pay $55,000 to use the college’s Media and Learning Center, $92,000 for the Campus Center and nearly $10,000 for two parking lots. Apple was also responsible for restoring the balustrades surrounding the sunken garden where the temporary structure was located, at an estimated cost of $400,000 to $450,000.

Campus police, Santa Clara County sheriffs, and Mountain View police all contributed to the security detail that was on site for nearly a month leading up to the event.

Apple's next event takes place tomorrow, but will be a much smaller affair held in the Town Hall auditorium on the company's headquarters campus in Cupertino. The event kicks off at 10:00 AM Pacific Time, and the company is expected to unveil new iPads, introduce updated iMacs with a Retina display on at least the larger model, and offer a final look at OS X Yosemite before its public launch.

Top Rated Comments

(View all)
Avatar
76 months ago
That's why they hired joe's wedding & birthdays streaming service, there was no budget left.
Score: 43 Votes (Like | Disagree)
Avatar
76 months ago

Slow news day?


This was actually very interesting to read and provided insight into just how much man power it takes to keep something this secretive. Why don't you get back to work instead of complaining.
Score: 12 Votes (Like | Disagree)
Avatar
76 months ago

Slow news day?


Take your precious boredom somewhere else.
Score: 10 Votes (Like | Disagree)
Avatar
76 months ago

the cost included a "disruption fee" to the college of $500,000

Why do I get the idea that none of that actually went to the students or professors that were disrupted?
Score: 8 Votes (Like | Disagree)
Avatar
76 months ago

my own security by XFINITY Home Security

I always wondered who would actually let Comcast, the company best known for not caring the slightest about their customers, be responsible for their home security...
Score: 7 Votes (Like | Disagree)
Avatar
76 months ago
I wonder how much it cost Samsung to put on this event.

//www.youtube.com/watch?v=p6GRFKWGn1k#t=1247
Score: 6 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Apple Believes This German Cycling Path Logo Infringes on Its Own Logo

Wednesday May 1, 2019 9:51 am PDT by
Apple recently objected to the logo of a new German cycling path in an appeal filed with the German Patent and Trademark Office, according to German outlets General-Anzeiger Bonn and Westdeutscher Rundfunk. Apple reportedly takes issue with the logo's green leaf and supposed "bitten" right side, attributes the company believes are too similar to its own logo. The logo, registered with the ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...