Apple's iPhone 6 and Apple Watch Event Fees Paid to De Anza College Top $1 Million
Apple's September iPhone 6 and Apple Watch event marked the first time the company held an event at the Flint Center on the campus of De Anza College since the introduction of the original iMac in 1998, and The Wall Street Journal reports the latest event resulted in Apple paying the college over $1 million for the privilege, including costs for campus disruption and security.
According to the records, the cost included a “disruption fee” to the college of $500,000, rental fees for campus buildings and around-the-clock security involving more than 35 officers from three departments. [...]
The agreement was dated Aug. 14, almost a month before its event, but it refers to a confidentiality agreement signed in June by the district and Apple.
The agreement specifies that confidentiality is a “key element,” in order to achieve the “surprise and delight that characterize” Apple’s marketing.
Apple agreed to pay $55,000 to use the college’s Media and Learning Center, $92,000 for the Campus Center and nearly $10,000 for two parking lots. Apple was also responsible for restoring the balustrades surrounding the sunken garden where the temporary structure was located, at an estimated cost of $400,000 to $450,000.
Campus police, Santa Clara County sheriffs, and Mountain View police all contributed to the security detail that was on site for nearly a month leading up to the event.
Apple's next event takes place tomorrow, but will be a much smaller affair held in the Town Hall auditorium on the company's headquarters campus in Cupertino. The event kicks off at 10:00 AM Pacific Time, and the company is expected to unveil new iPads, introduce updated iMacs with a Retina display on at least the larger model, and offer a final look at OS X Yosemite before its public launch.
Popular Stories
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
Apple is set to release iOS 18.2 in the second week of December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls...
In 2025, Apple is planning to debut a thinner version of the iPhone that will be sold alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. This iPhone 17 "Air" will be about two millimeters thinner than the current iPhone 16 Pro, according to Bloomberg's Mark Gurman.
The iPhone 16 Pro is 8.25mm thick, so an iPhone 17 that is 2mm thinner would come in at around 6.25mm. At 6.25mm,...
Apple's next-generation iPhone 17 lineup may bring some of the most significant display improvements we've seen in recent years. While the iPhone 17 series isn't expected until late 2025, multiple rumors suggest Apple is working on substantial screen upgrades across its entire smartphone range.
From enhanced refresh rates to advanced materials and improved power efficiency, these display...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
The U.S. Court of Appeals for the Ninth Circuit this week upheld a lower court's dismissal of a lawsuit alleging that Apple illegally deceived customers into paying for iCloud storage, according to a court filing. The decision was reported by Law360.
The lawsuit alleged that Apple deceived customers into purchasing iCloud-enabled devices by misleading customers into believing that they can...
Microsoft has discontinued its Surface Studio 2+, marking the end of the company's only direct competitor to Apple's iMac, leaving a gap in the Windows ecosystem for high-end all-in-one PCs.
Microsoft has confirmed to Windows Central that it has ended production of the Surface Studio 2+, a premium all-in-one desktop designed for creative professionals. With remaining stock now limited to...
OpenAI today announced the launch of ChatGPT Pro, a $200 per month subscription service that provides unlimited access to OpenAI o1, the company's newest and most advanced large language model.
The plan includes unlimited use of OpenAI o1, o1-mini, GPT-4o, and Advanced Voice, along with o1 pro mode, an o1 version that uses more compute to provide better answers to the hardest problems. In...
