LG to Supply Apple Watch Displays, Apple Aiming to Sell 50 Million Units in 2015 - MacRumors
Skip to Content

LG to Supply Apple Watch Displays, Apple Aiming to Sell 50 Million Units in 2015

LG Display will supply the AMOLED displays for the Apple Watch when it launches in 2015, reports Digitimes. According to the report, Apple is also expecting to ship five million units of the wearable device a month, and is aiming to sell more than 50 million Apple Watches in 2015.

applewatch
Apple was also said to be in talks with Samsung to provide AMOLED panels for the device, however the company ultimately decided that all displays for its smartwatch would come from LG. The news is similar to a report last October from The Korea Herald, which noted that Apple was close to striking a deal with LG to supply panels for its wearable after talks with Samsung were said to be "not productive."

The Apple Watch will begin shipping in early 2015 and come in two sizes of 38mm and 42mm (1.5 and 1.7 inches), with six available casing materials and six different bands. The Apple Watch will be also organized into three editions, including the entry-level Apple Watch Sport collection, the stainless-steel Apple Watch collection, and the high-end luxury Apple Watch Edition collection. Pricing will start at $349.

Related Roundup: Apple Watch 12
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Popular Stories

Surprise and Shine Live Coverage Article

Apple Event Live Blog: iPhone Duo, iPhone 18 Pro, and More

Wednesday September 9, 2026 9:10 am PDT by
Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Apple Watch Ultra 2 Black Titanium

New Apple Watch Series 12 and Apple Watch Ultra 4 Features Revealed

Sunday August 30, 2026 7:54 am PDT by
Bloomberg's Mark Gurman today further outlined what to expect from the Apple Watch Series 12 and Apple Watch Ultra 4 set to be unveiled on September 9. While it was initially rumored that Touch ID may be coming to the Apple Watch this year, Gurman reiterated that he does not expect the Series 12 or Ultra 4 to have any major design changes compared to the current Series 11 and Ultra 3 models. ...
apple surprise and shine event

Apple Event Today: iPhone 18 Pro and iPhone Duo Cheat Sheet

Tuesday September 8, 2026 10:24 am PDT by
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone. To get you up to speed, here's a quick reference...

Top Rated Comments

JaySoul Avatar
157 months ago
They won't sell 50 million watches, no chance.

More like 5-10 million.
Score: 17 Votes (Like | Disagree)
KylePowers Avatar
157 months ago
First generation iPhone sales in its first year? ~6 million

First generation iPad sales in its first year? ~15 million

First generation iWatch sales in its first year being 50 million? Nope.
Score: 8 Votes (Like | Disagree)
157 months ago
Actually not a big number. They should have a 500 million iPhone installed base by then worldwide. I think its currently at around 300 million. If only 10% of their installed iPhone base buy..( quite a low expectation), they have hit their target.

I think its a very conservative estimate.

10% of iPhone users buying smart watches? I doubt that. But I don't think Apple is one to inflate numbers. So maybe.
Score: 8 Votes (Like | Disagree)
157 months ago
Perhaps Digitimes messed up their numbers.

Digitimes inaccurate?! That's unpossible!
Score: 7 Votes (Like | Disagree)
157 months ago
They won't sell 50 million watches, no chance.

More like 5-10 million.

dunno, I want one, and I don't really know why.
Score: 6 Votes (Like | Disagree)
Rizzm Avatar
157 months ago
I agree with what you say about price, but it will be selling for less than $349 starting at launch.

What no one seems to be talking about is that Apple dropped the price of the iPhone 6 by $300. It's just that Apple is a master at hiding discounts on its products. So no one realizes it.

All four U.S. carriers are offering $200 off for trading in an iPhone 4 or greater. The 64GB model is now $100 less than last year. That comes to $300.

I say that with carefully hidden discounts it will be $199 at launch.

Not sure if stupid or troll.
Score: 5 Votes (Like | Disagree)