Tim Cook Speaks on Privacy in New Interview: 'We Try Not to Collect Data'

Apple CEO Tim Cook spoke with Charlie Rose in a two part-interview, and the second segment of the show is airing tonight. In the second half of the interview, Cook focuses on the driving force behind Apple, his own personal values, and the company's thoughts on privacy.

Cook's first comments are on Apple's privacy views, and he says that the company tries to collect as little data about its users as possible. He believes that people "have a right to privacy."

Our view is that when we design a new service we try not to collect data. So we're not reading your email. We're not reading your iMessage. If the government laid a subpoena on us to get your iMessages, we can't provide it. It's encrypted and we don't have a key.

Our business is based on selling [products]. Our business is not based on having information about you. You are not our product.

As he has stated previously, Cook says that no one has backdoor access to Apple's servers. "We would never allow that to happen," he says, repeating his prior statement on the issue. "They would have to cart us out in a box before we would do that."

On his values, Tim Cook says that he believes in treating all people with dignity, regardless of color, religion sexual orientation, and gender. "Everyone deserves respect." Cook goes on to comment on the driving force behind Apple, which he says is a goal to enrich people's lives and change the world, not to be the largest company.

You know, I was at -- I was at Compaq at a time where the objective was to become a $40 billion company. Well, employees don't get excited about that. This isn't something you wake up and you go, "I'm going to take the hill today to do 40" -- I mean, you know? It's just not that. But changing the world? These are the things that people work for. And this pushes people. And so, this is who we are as people. And it's the values of our company. It's been the values of our company forever. And it's to Steve's credit. He put these values in the company... I know I probably said it too many times, but it's a privilege of a lifetime to be there, because I think there's no place like it on Earth."

The first part of the Charlie Rose interview aired on Friday, with Tim Cook speaking about Steve Jobs' continued influence on Apple Products, the company's thoughts on the Apple TV, and the decision to buy Beats Electronics.

During the first half of the interview, Tim Cook also said that Apple is working on products that "no one knows about" and that "haven't been rumored about yet," noting that some of the products may go on to be released while others will be shelved.

Tim Cook's full commentary on Apple and privacy issues will be available when the complete second part of the interview airs later tonight on PBS.

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 2

Monday June 24, 2024 12:52 pm PDT by
Apple today released the second betas of iOS 18 and iPadOS 18 to developers, and the software adds support for new features that Apple is working on, plus it tweaks some of the interface changes that have been made in the updates. Apple will refine iOS 18 over the course of the next few months, with multiple changes and refinements expected from now until September. We've highlighted...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up to $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
top stories 22jun2024

Top Stories: Apple Watch X Rumors, New Final Cut App for iPhone, and More

Saturday June 22, 2024 6:00 am PDT by
The avalanche of news coming out of WWDC earlier this month is finally starting to slow, but that doesn't mean there wasn't still lots to talk about in Apple news and rumors this week. This week saw some additional rumors about the upcoming Apple Watch models, the release of major Final Cut Pro updates, the launch of Apple's annual Back to School promo in the U.S. and Canada, new...

Top Rated Comments

Traverse Avatar
128 months ago
You should have no expectation of privacy for anything that goes to any cloud or server.

That being said, I do trust Apple more than most companies. With their stance on privacy up to this point, I feel they've earned that. Still, the only things that are truly private are those stored in an offline, password protected device or your mind.
Score: 32 Votes (Like | Disagree)
hlfway2anywhere Avatar
128 months ago
We don't read your iMessage... But they will be analysing it in the watch... They showed that.

different context. the OS analyzes in order to use quicktype
Score: 30 Votes (Like | Disagree)
jayducharme Avatar
128 months ago
I really enjoyed part I of the interview. Cook comes across as very focused and genuine. I'm looking forward to part II.
Score: 29 Votes (Like | Disagree)
kre62 Avatar
128 months ago
Why? Apple is part of the NSA PRISM program:

Image (http://upload.wikimedia.org/wikipedia/commons/f/f3/PRISM_Collection_Details.jpg)

Just because some powerpoint monkey threw Apples name on a slide it doesn't mean they were successful in obtaining or using any of Apples data.
Score: 27 Votes (Like | Disagree)
SockRolid Avatar
128 months ago
Our business is based on selling [products]. Our business is not based on having information about you. You are not our product.

Apple: "We are not in the business of collecting your data." - Eddie Cue, 9/9/2014

Google: [awkward fidgeting, crickets ...]
Score: 22 Votes (Like | Disagree)
newagemac Avatar
128 months ago
The easiest way to not cooperate with prying government agencies is not even having the data they want in the first place. Because they can't give them what they don't have. All we all know Google is better than any company at collecting people's private data. This is the fundamental difference between Apple and Google as a company when it comes your privacy.
Score: 22 Votes (Like | Disagree)