Tim Cook Speaks on Privacy in New Interview: 'We Try Not to Collect Data'

Apple CEO Tim Cook spoke with Charlie Rose in a two part-interview, and the second segment of the show is airing tonight. In the second half of the interview, Cook focuses on the driving force behind Apple, his own personal values, and the company's thoughts on privacy.

Cook's first comments are on Apple's privacy views, and he says that the company tries to collect as little data about its users as possible. He believes that people "have a right to privacy."

Our view is that when we design a new service we try not to collect data. So we're not reading your email. We're not reading your iMessage. If the government laid a subpoena on us to get your iMessages, we can't provide it. It's encrypted and we don't have a key.

Our business is based on selling [products]. Our business is not based on having information about you. You are not our product.

As he has stated previously, Cook says that no one has backdoor access to Apple's servers. "We would never allow that to happen," he says, repeating his prior statement on the issue. "They would have to cart us out in a box before we would do that."

On his values, Tim Cook says that he believes in treating all people with dignity, regardless of color, religion sexual orientation, and gender. "Everyone deserves respect." Cook goes on to comment on the driving force behind Apple, which he says is a goal to enrich people's lives and change the world, not to be the largest company.

You know, I was at -- I was at Compaq at a time where the objective was to become a $40 billion company. Well, employees don't get excited about that. This isn't something you wake up and you go, "I'm going to take the hill today to do 40" -- I mean, you know? It's just not that. But changing the world? These are the things that people work for. And this pushes people. And so, this is who we are as people. And it's the values of our company. It's been the values of our company forever. And it's to Steve's credit. He put these values in the company... I know I probably said it too many times, but it's a privilege of a lifetime to be there, because I think there's no place like it on Earth."

The first part of the Charlie Rose interview aired on Friday, with Tim Cook speaking about Steve Jobs' continued influence on Apple Products, the company's thoughts on the Apple TV, and the decision to buy Beats Electronics.

During the first half of the interview, Tim Cook also said that Apple is working on products that "no one knows about" and that "haven't been rumored about yet," noting that some of the products may go on to be released while others will be shelved.

Tim Cook's full commentary on Apple and privacy issues will be available when the complete second part of the interview airs later tonight on PBS.

Top Rated Comments

Traverse Avatar
102 months ago
You should have no expectation of privacy for anything that goes to any cloud or server.

That being said, I do trust Apple more than most companies. With their stance on privacy up to this point, I feel they've earned that. Still, the only things that are truly private are those stored in an offline, password protected device or your mind.
Score: 32 Votes (Like | Disagree)
hlfway2anywhere Avatar
102 months ago
We don't read your iMessage... But they will be analysing it in the watch... They showed that.

different context. the OS analyzes in order to use quicktype
Score: 30 Votes (Like | Disagree)
jayducharme Avatar
102 months ago
I really enjoyed part I of the interview. Cook comes across as very focused and genuine. I'm looking forward to part II.
Score: 29 Votes (Like | Disagree)
kre62 Avatar
102 months ago
Why? Apple is part of the NSA PRISM program:

Image (http://upload.wikimedia.org/wikipedia/commons/f/f3/PRISM_Collection_Details.jpg)

Just because some powerpoint monkey threw Apples name on a slide it doesn't mean they were successful in obtaining or using any of Apples data.
Score: 27 Votes (Like | Disagree)
SockRolid Avatar
102 months ago
Our business is based on selling [products]. Our business is not based on having information about you. You are not our product.

Apple: "We are not in the business of collecting your data." - Eddie Cue, 9/9/2014

Google: [awkward fidgeting, crickets ...]
Score: 22 Votes (Like | Disagree)
newagemac Avatar
102 months ago
The easiest way to not cooperate with prying government agencies is not even having the data they want in the first place. Because they can't give them what they don't have. All we all know Google is better than any company at collecting people's private data. This is the fundamental difference between Apple and Google as a company when it comes your privacy.
Score: 22 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
13 inch macbook pro m2 mock feature 2

M2 MacBook Pro Much Slower Than Previous Model

Friday July 1, 2022 2:24 am PDT by
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered. Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....