U2's 'Songs of Innocence' Downloaded 2 Million Times After Promotion

Earlier this week at its media event, Apple announced that it would be partnering with rock group U2 to offer its new "Songs of Innocence" album to 500 million iTunes customers for free. However, the deal upset some users who did not want the album added to their accounts or automatically downloaded in some instances. Now, Re/code reports that the album has been downloaded over 2 million times by users just three days after being made available.

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The move was part of an estimated $100 million deal between U2, Apple, and Universal Music Group, as reported by Billboard Magazine this morning. U2 manager Guy Oseary said in an interview with the magazine that the deal between the band and Apple was a "long-term relationship" while shooting down criticism that the deal was disruptive to the of rest music industry.

The deal has also been very beneficial for U2's back-catalog on iTunes, as 17 of their prior albums are currently on the iTunes Top 100. U2's "Songs of Innocence" will be available to download for iTunes customers until the middle of October.


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32 months ago
Promotion or shoving it down our throats?
Rating: 34 Votes
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32 months ago

There's just no pleasing some folk.


I agree, the whining is pretty lame. If your biggest problems are someone gave you something for free that you didn't want and so you had to "click your mouse" (oh the humanity) to remove it, you must have a pretty spectacular life.
Rating: 23 Votes
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32 months ago
2 million? isn't that kind of small?
Rating: 21 Votes
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32 months ago
There's just no pleasing some folk.
Rating: 19 Votes
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32 months ago

There's just no pleasing some folk.


Oh yes there is. Just don't force unwanted promotional material on them.

Done.
Rating: 18 Votes
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32 months ago
That's because Apple added it to people's purchased items and many people have auto-download turned on.
Rating: 17 Votes
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32 months ago
2 million seems low, 0.5% of all subscribers

british press are enjoying slating apple for this

They should have just promoted it on iTunes store and sent some emails or push notifications. Not sneaked it in to peoples "purchases" or iCloud download music.
Rating: 15 Votes
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32 months ago

I don't know if it's just me, but I had to physically download each song instead of being able to just download the album.

Probably just you. I've never physically downloaded anything.
Rating: 11 Votes
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32 months ago
I downloaded a copy out of curiosity, but I agree they should not stuff it in your 'purchased' list. Rather send me a mail or iMessage with the download link if I want it.

Still; nice gesture, free album :)

(Add; 2 million in 4 days does not sound that bad to me ;))
Rating: 10 Votes
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32 months ago

There's just no pleasing some folk.


Being offered something for free is very nice. Being given something that you don't want for free is just plain annoying.
Rating: 9 Votes
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