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OK Go Accuses Apple of Ripping Off Concept From Hit Music Video

Apple is facing criticism from alternative rock band OK Go following the release of its promotional video, "Perspective," that promotes the company's philosophy of "seeing things differently." Showcased as the introduction to Apple's Phone 6 press event, the video pans around a room, using camera angles to align random shapes into words. OK Go is accusing Apple of lifting this visual trick from the band's recently released "The Writing's On the Wall" music video.


While the general concept used in the videos is not unique, there does appear to be more to this story. Speaking to Bloomberg Businessweek, OK Go manager Andy Gershon claims the band met with Apple to discuss the concept for its music video in hopes that Apple would collaborate on the project. Apple declined, and OK Go made the video along with production company 1stAveMachine. Released in June 2014, the video won a Video Music Award for best visual effects and has accrued over 10 million views on YouTube.


Following the talks between Apple and OK Go, Gershon claims Apple also hired 1stAveMachine and even employed the same director that worked with OK Go on its hit music video to produce the video for the company's iPhone launch event. As a result, Apple's latest promotional video has an uncanny similarity to OK Go's "The Writing's On the Wall".
“The videos speak for themselves and you can draw your own conclusions,” says Gershon, adding that the band is exploring its legal options.
OK Go may have a hard time proving a copyright violation or idea theft in court, but that isn't stopping them from complaining publicly about the perceived injustice. This isn't the first time Apple's advertising efforts have face scrutiny. In one high-profile case, the company faced a complaint over its Siri commercials that showcased an ease-of-use which the lawsuit claimed was not present in real-world usage.


Top Rated Comments

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52 months ago
Anyone care?
Rating: 74 Votes
52 months ago
Ah, I forgot that they invented the whole "words being put into perspective" thing.
Attention seekers.
Rating: 46 Votes
52 months ago
OK Go didn't invent this by any means and it's been used countless other times before they ever made use of it. Sounds like OK Go is just looking for some free press.
Rating: 40 Votes
52 months ago
It's been done before in music videos. And a Chase bank commercial.
Rating: 39 Votes
52 months ago
Apple copy something? Never! I won't hear a word of it.

I mean when it's the other way around I care immensely. Say if Samsung copied something Apple did. Then I'd care.

Yours faithfully,
The Macrumors community.
Rating: 37 Votes
52 months ago
They're just jealous that apple did a better job.
Rating: 36 Votes
52 months ago
Good artists copy, great artists steal.

But whatever, hope these losers get their 5 minutes of fame.
Rating: 34 Votes
52 months ago
Was totally thinking about the OK Go video while watching this. Figured they'd got the rights to copy it somehow.

Just a little ironic given the message.
Rating: 28 Votes
52 months ago
OK Go did not invent forced perspective.
Rating: 27 Votes
52 months ago
well Ok Go, too bad no one cares about you.. sorry.
Rating: 15 Votes

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