Previewed at WWDC, launching in the fall.
OK Go Accuses Apple of Ripping Off Concept From Hit Music Video
While the general concept used in the videos is not unique, there does appear to be more to this story. Speaking to Bloomberg Businessweek, OK Go manager Andy Gershon claims the band met with Apple to discuss the concept for its music video in hopes that Apple would collaborate on the project. Apple declined, and OK Go made the video along with production company 1stAveMachine. Released in June 2014, the video won a Video Music Award for best visual effects and has accrued over 10 million views on YouTube.
Following the talks between Apple and OK Go, Gershon claims Apple also hired 1stAveMachine and even employed the same director that worked with OK Go on its hit music video to produce the video for the company's iPhone launch event. As a result, Apple's latest promotional video has an uncanny similarity to OK Go's "The Writing's On the Wall".
“The videos speak for themselves and you can draw your own conclusions,” says Gershon, adding that the band is exploring its legal options.OK Go may have a hard time proving a copyright violation or idea theft in court, but that isn't stopping them from complaining publicly about the perceived injustice. This isn't the first time Apple's advertising efforts have face scrutiny. In one high-profile case, the company faced a complaint over its Siri commercials that showcased an ease-of-use which the lawsuit claimed was not present in real-world usage.