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Apple CEO Tim Cook: iPhone 6 and iPhone 6 Plus Will Trigger 'Mother of All Upgrades'

Tuesday September 9, 2014 6:41 pm PDT by Richard Padilla

In an interview with the The Wall Street Journal following today's media event, Apple CEO Tim Cook stated that the company expects the launch of the iPhone 6 and iPhone 6 Plus to trigger "the mother of all upgrades" as consumers consider their next smartphone purchase. Cook also added that he expects Android users to look at switching to the iPhone, claiming that the phones are "appreciably better in every single way".

iphone6_6plus_laying_down

iPhone 6 (left) and iPhone 6 Plus (right)
The CEO also commented on the Apple Watch and the company's new Apple Pay mobile payments initiative:

Cook said Apple’s efforts in payments were “classic Apple” in taking a complex problem and making it simple. “Yes, there is going to be some economic benefit, but from a customer point of view, it takes something that’s way too hard and insecure and makes it so easy and fast.”

Finally, Cook said the Apple Watch was the byproduct of deep thinking about every aspect of the product, and only possible because of collaboration among Apple’s hardware, software and services teams. He believes that will differentiate Apple’s smartwatch from other devices, which have recorded tepid sales.

Both the iPhone 6 and the iPhone 6 Plus will launch on September 19, with pre-orders starting this Friday, September 12. The iPhone 6 will be available in 16 GB, 64 GB, and 128 GB variants for $199, $299, and $399, while the iPhone 6 Plus will be available in the same storage capacities for $299, $399, and $499, respectively.

Tags: Tim Cook, wsj.com

Top Rated Comments

(View all)

procrastinasn

56 months ago

Why? I don't want one. I'll stick with the 5S. I don't want to break my camera.

Everyone appreciates your sacrifice for the greater good.
ONE person out there will enjoy not needing to wait for a delayed phone because of you.

You are the man.

Rating: 72 Votes

HobeSoundDarryl

56 months ago

Is he referring to "pants with bigger pockets" because I've not seen a single pair in stores yet, nor even a blurry image in a rumor thread?:rolleyes:

More seriously, this is exactly why I think they also developed and launched a 5.5"- to hit the Android players right where it hurts. In one shot, they mitigate the biggest tangible reason to buy Android smart phones with the added enticement of iOS to boot. I think he's right: a lot of Android people will come back to iPhone.

Rating: 52 Votes

braddick

56 months ago

No, Tim Cook. I won't be upgrading to a huge phone with garish antenna lines.

Translation: "I don't qualify nor can I afford an upgrade right now so let me mock the new iPhone to make myself feel better about it."

Rating: 45 Votes

Bensalama21

56 months ago

Yes, like my upgrade to the Galaxy Note 4

Have fun with the apps. That's the main reason why I switched back to Apple.

Rating: 39 Votes

proline

56 months ago

Do we know what cut they are going to take from each Apple Pay transaction?

LOL, nice try.

The next few months are going to be difficult for jerks- as they are proven wrong over and over and Apple sets new records of sales, profit, marketshare, etc. while the Galaxy Gear fades into the abyss and the rest of Android continues its race to the bottom.

But yeah, grasp at every straw you can.

Rating: 35 Votes