Apple Updates Final Cut Pro, Compressor and Motion With Reliability Improvements, Bug Fixes

I live in Miami, my production house is switching from FC7 to Premiere. The TV station I used to work to is switching to Premiere and Avid.

Venevision International with 600 employees is switching to Avid, well, they already did and a mayor factor is like Avid opperators are real editors compared with Final Cut Editors that called themselves "editors" when the reality is that most do not have certification and learned to edit in their house. The Program Director is a friend and told me that, it was a hassle when recruiting bunch of wannabees.

Telemundo and Univision, Premiere and Avid last year.

I just know 1 person using FCPX and is a musician and I have seen one ad in Craigslist asking for FCPX for infomercials.

My recommendation to people is to learn that software as an option but the interns I have been having in my company are learning in Avid at their schools.

I am just giving you facts.

I am guessing you have not personally used Avid before.

I graduated film school. Learned Avid in school, made a business case to bring in Premiere, learned it.

Upon graduation, with my paying jobs I've chosen to use FCPX.

Facts. :)

Reminded of a time when this thread would have at least seen double-digit replies by now.

Maybe if the headline read: FCP Update Optimized for iOS8...

Probably because most of the people are using serious editing softwares by now.

Reminded of a time when this thread would have at least seen double-digit replies by now.

…mostly by people who had never used it. :)

I live in Miami, my production house is switching from FC7 to Premiere. The TV station I used to work to is switching to Premiere and Avid.

Venevision International with 600 employees is switching to Avid, well, they already did and a mayor factor is like Avid opperators are real editors compared with Final Cut Editors that called themselves "editors" when the reality is that most do not have certification and learned to edit in their house. The Program Director is a friend and told me that, it was a hassle when recruiting bunch of wannabees.

Telemundo and Univision, Premiere and Avid last year.

I just know 1 person using FCPX and is a musician and I have seen one ad in Craigslist asking for FCPX for infomercials.

My recommendation to people is to learn that software as an option but the interns I have been having in my company are learning in Avid at their schools.

I am just giving you facts.

So let me see you are basing your facts on your own personal experience? While that is good for your own sphere of influence Apple and Avid operate in the realm of economic fact:
1) Apple has made more money off of FCPX then it ever did any other editing software. They count more buyers then FCP7 obviously helped by a lower price tag
http://forums.creativecow.net/thread/335/67764

2) Avid has been struggling to keep afloat with loses year over year and as previous poster mentioned they were delisted which is huge.

3) Adobe is a mixed bag but they upset a lot of people by going to subscription model (including graphic designers in my company) http://fortune.com/2014/06/18/for-adobe-cloud-traction-leads-to-record-high-stock-price/
Their sales have been dropping quarter by quarter but now they make more profit by shifting to subscription model.


Now to get back to personal experience, I like most people who studied film, studied on Avid, but was not able to afford any of it after college (2004). When I finally had the money almost 7 years later for making it a hobby, I tried Avid since that was what I was familiar with but it by far the most restrictive and clunky user experience with a myriad more operability issues. I refused to pay Adobe a king's ransom for CS as I never liked Photoshop that much and had no familiarity with their NLE. A friend let me have his unused copy of Final Cut Express and I liked it but felt limited by single core threaded and lack of hardware acceleration for my model mac. With a suitable deal I was able to pick up FCPX and Motion for 50 less than 299 and I am glad I made the investment. For my purposes and the vast majority of users out there it puts the power to create in people's hands.

So instead of judging a software by hearsay and biased opinion, you should try it first (the current version not the 10.0.0)

Thanks apple. Blue ray rocks!

Learn what you're talking about. The program is being used on everything from news to features.

Why care why people shooting feature films are using unless you are shooting a feature film? 99.99% of us do other kinds of work and need different tools.

Actually from a money point of view I can see why Apple wrote off the high-end users. There are just not enough of them. Even if they shot 100 big-budget feature films per year and 50% of the films bought two dozen copies each of FCPX that would generate only about $350K income for Apple. That is not enough to support even a very small development staff. (It might pay for two developers, tops.)

Compare that to the tens of thousands of weddings, training films, music videos for no-name bands, dogs riding skateboards on Discovery Channel. If don't matter to Apple that these are all low-budget because everyone pays the same $277 to Apple. The unit sales numbers are bigger with the low-budget films than with the big-budget films.

Apple has done this across the board. These is more money at the low end. For example far more people use iPads and computers for media viewing/entertainment than for doing real work. So that is what Apple goes after.

That is an opinion piece that has little to do with FCPX.

Why are you mentioning few specific cases and trying to make them as the big picture? This is the real deal:

Apple's pro software devision is growing. Deal with it.

http://www.asymco.com/2013/10/24/the-value-of-zero-priced-software/ (http://www.asymco.com/2013/10/24/the-value-of-zero-priced-software/)

I am guessing you have not personally used Avid before.

I graduated film school. Learned Avid in school, made a business case to bring in Premiere, learned it.

Upon graduation, with my paying jobs I've chosen to use FCPX.

I do corporate video and local television in Connecticut. I've used all three programs and the one I still choose to use is FCP X, (even though I still have FCP7). People tend to forget or may not know that Avid is running precariously close to the edge of insolvency, they were delisted from NASDAQ. They've already discontinued their Newscutter editing software, just a matter of time until MediaComposer is discontinued too. I know I wouldn't want my company to depend on software from a company that may not be around in a couple of years. As for Adobe, they lost me as a customer when they went subscription.

Hey, just be glad they're fixing it

I am.

Who cares what anyone else uses? Use what works for you, and more power to you.

:apple:

I am surprised that so many people think serious editors would drop their working FCP7 workflow mid-production to switch to some .0 version. Most of the outrage was about home users, perhaps doing wedding videos, who might be foolish enough to upgrade on a whim.

I asked our in-house editors about it in the middle of all that noise that surrounded the FCP X launch. They said they had read about FCP X and might consider it at some point but that any upgrade was at least a year out and then only would they upgrade some booths when they were starting new project.

In other words, when most serious production houses would be ready to upgrade to FCP X a lot of the initial complaints had already been addressed in subsequent updates.