Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Makes $1.6 Million Donation to Support Chinese Earthquake Relief Efforts
Apple CEO Tim Cook has also sent an email to company employees, shared by 9to5Mac, in which he expresses "deepest sympathies" to those affected and mentions Apple presence in the region and commitment to help.
Team,Apple made a similar but larger donation in support of relief efforts following another earthquake in China last year, and the company has committed to charity support on a number of other occasions, including facilitating donations from iTunes Store users following such disasters as Superstorm Sandy in 2012 and Super Typhoon Haiyan last year.
Our deepest sympathies go out to the people of China’s Yunnan Province, which was struck by a devastating 6.5-magnitude earthquake over the weekend. Nearly 600 people died and over 2400 were injured in the worst earthquake to hit the region in 100 years. Rescuers have evacuated 230,000 people who are now displaced from their homes. The road to Longtoushan Township, the epicenter of the quake, has been blocked by landslides, making the rescue effort there even more challenging. Apple is eager to help. We are making a financial donation in support of the work of Mercy Corps and CFPA (China Foundation for Poverty Alleviation) to get supplies and relief to those affected by the earthquake and to help them through the process of healing and recovery. The tragedy in Yunnan Province is on the minds of many in the Apple community. Apple has over 6500 employees in China and Hong Kong as well as a growing developer community and deep ties to the workers in our supply chain who make Apple products. In this time of tragedy, our thoughts are with the victims and their families.