Apple Looks to Boost AppleCare+ Membership With New 60-Day Purchase Window

applecare_plus_iconApple today revised its AppleCare+ support service, lengthening the time new iPhone and iPad owners have to purchase the protection plan from the previous 30-day window to an extended 60-days. The new 60-day AppleCare+ option is available both in store and online in all AppleCare+ regions, with the exception of Japan which still offers the original 30-day window, reports 9to5Mac.

AppleCare+ is a premium warranty service for iPhone and iPad owners, providing warranty support and accidental damage coverage for two years from the date of device purchase. The plan costs $99 and includes two accidental damage replacements that cost $49 per incident for the iPad and $79 for the iPhone.

Apple also is discontinuing the previous AppleCare option that extends warranty service for the iPad and iPhone, but does not provide accidental damage coverage. Going forward, Apple will only offer the standard 90-days of free support that is included with every iPhone or iPad purchase as well as the option to upgrade to two-years of AppleCare+ for $99. This change goes into effect today in the United States, Canada, and Japan.

Apple hopes these changes as well other other future improvements will boost the adoption rate of AppleCare+. To compete with carrier and insurance options, Apple may improve its insurance plans for the iPhone as well as expand AppleCare+ internationally beyond its current coverage regions. The international service now has approximately 30 million subscribers and has brought in more than $2b in revenue since its introduction three years ago.

Top Rated Comments

Chupa Chupa Avatar
106 months ago
It's no surprise Apple is opening up the enrollment window. Extended warranties like Apple Care are highly profitable. A lot of buyers can't stomach spending another $99 immediately after spending $200-900 on their iDevice, but give them a little more time to digest the bill + a scary last minute "are you covered" email and I bet Apple herds in a few more sheep. Free money for Apple.

But statistically, unless the buyer is a complete klutz or abuses his or her items it always a better bet to "self insure" against accidents and rely on a CC's free extended warranty for actual product failures. (Yes, yes, I know you all have your personal tales of how an extended warranty here or there paid for itself in spades. But the odds are against you and for the house in the long term just like at a Vegas craps table.
Score: 8 Votes (Like | Disagree)
IJ Reilly Avatar
106 months ago
I'm glad to see they are making updates. AppleCare+ seems like a good deal. I recently got it for my parents iPhone 5cs since they are new to the iPhone family. I wanted them to have coverage because they don't treat their phones very nicely. In-fact my dad somehow managed to pop out a clip in his display with in like 3 days... I was able to snap it back in place nothing broke just popped out i popped it back in. But that's when I knew I better "invest" in Applecare + I kinda wish I would of got it for my iPhone 5 because it had battery issues but it would not have paid for its self. Since the battery was only $79.00 or so. But when the new iPhone comes out I am for sure getting AppleCare+ this go around I have gotten it for my iMac it paid for it's self 3x over because I had to get a new LCD. I also got it for my rMBP as well but I have yet to make a claim hopefully I don't.
Are you thinking that AppleCare covers owner abuse? It doesn't. The TAC for AppleCare gives Apple broad authority to either reject a claim that might be the result of reckless use of the product, or to subject the claim to a service fee. The vague yet complex terms of these extended warranty policies put all of the authority to determine what is covered into the hands of the company. People who buy these policies should know that, and also know that they are huge profit centers for the sellers.
Score: 6 Votes (Like | Disagree)
IJ Reilly Avatar
106 months ago
Does it rub anybody else wrong that you have to pay to enroll and the have to pay for incident replacement? And that they limit it to 2? And doesn't and out of warranty iPhone replacement cost $199 (16 GB)? It used to. This just doesn't seem like a great deal to me.

I sure does, but then all consumer products warranties are a rip.
Score: 5 Votes (Like | Disagree)
GeneralChang Avatar
106 months ago
Cool. I’ll still probably never get it, but it’s a reasonable improvement to the service.
Score: 4 Votes (Like | Disagree)
slu Avatar
106 months ago
Does it rub anybody else wrong that you have to pay to enroll and the have to pay for incident replacement? And that they limit it to 2? And doesn't and out of warranty iPhone replacement cost $199 (16 GB)? It used to. This just doesn't seem like a great deal to me.
Score: 3 Votes (Like | Disagree)
Euge Avatar
106 months ago
I don't know why people are paying the carrier insurance. Usually, you pay a monthly fee and still have to pay $50 to replace the phone.

The one thing some carrier insurance covers is loss or theft, which AppleCare+ does not cover.
Score: 3 Votes (Like | Disagree)

Popular Stories

airpods pro black background

AirPods Pro 2: Five New Features and Improvements to Expect

Sunday August 14, 2022 3:28 pm PDT by
Apple's second-generation AirPods Pro are finally nearing launch, with a release expected later this year. If you are considering upgrading to the new AirPods Pro once they are released, keep reading for a list of five new features to expect. In addition to all-new features, the second-generation AirPods Pro will likely adopt some features added to the standard AirPods last year. H2 Chip ...
10th Generation iPad Render

10th-Generation iPad With Major Design Changes Reportedly in Production Ahead of September Launch

Monday August 15, 2022 8:02 pm PDT by
Apple's rumored 10th-generation iPad is currently in production and will feature "major" design changes, according to a report from Taiwanese website DigiTimes. A mockup of the potential 10th-generation iPad design by Renders By Shailesh The report did not provide any specific details about the 10th-generation iPad's new design, but rumors suggest the device will feature a larger 10.5-inch...
ios 16 lock screen feature2

Apple Seeds Sixth Betas of iOS 16 and iPadOS 16 to Developers [Update: Public Beta Available]

Monday August 15, 2022 10:04 am PDT by
Apple today seeded the sixth betas of upcoming iOS 16 and iPadOS 16 updates to developers for testing purposes, with the updates coming a week after Apple released the fifth developer betas. Registered developers can download the iOS and iPadOS 16 profiles from the Apple Developer Center, and once installed, the betas will be available over the air. iOS 16 introduces a revamped Lock...
iPhone 14 Dummies 1 Feature

Everything Rumored for Apple's September Event: iPhone 14, Apple Watch Pro and More

Friday August 12, 2022 2:34 pm PDT by
There's just about a month to go until Apple holds its annual September event focusing on new iPhone and Apple Watch models. We thought we'd take a quick look at everything that's rumored for Apple's September event to give MacRumors readers a rundown on what to expect when the first fall event rolls around. iPhone 14 The iPhone 14 can probably be described more as an "iPhone 13S" because...
apple watch se

Apple Watch SE vs. Apple Watch Series 8: New Features to Expect If You've Waited to Upgrade

Monday August 15, 2022 2:44 am PDT by
The Apple Watch SE was announced in September 2020 and has been a popular Apple Watch model for customers looking for their first smartwatch or an affordable Apple Watch. Apple Watch SE customers may be wondering, however, what's in store for them with the upcoming Apple Watch Series 8 and what new features they can expect. Continue reading to find out. Apple Watch SE vs. Apple Watch Series ...
Apple Watch Series 3 v 8 1

Apple Watch Series 3 vs. Apple Watch Series 8: 20 Major New Features and Changes for Customers Upgrading

Tuesday August 16, 2022 6:52 am PDT by
It's crazy to think about, but next month will mark five years since Apple announced the Apple Watch Series 3. Despite being a severely antiquated smartwatch, the Series 3 has remained at the bottom of Apple's lineup for $199. Suppose you're still holding on to your Apple Watch Series 3. In that case, this article will list all the major new features and changes you'll get if you decide to...
iPhone 14 Pro Lineup Feature Purple

Apple Planning to Hold iPhone 14 Event on September 7

Wednesday August 17, 2022 9:51 am PDT by
Apple is aiming to hold its first fall event on Wednesday, September 7, reports Bloomberg's Mark Gurman. The event will focus on the iPhone 14 models and the Apple Watch Series 8. The standard iPhone 14 models are expected to get few changes, but the iPhone 14 Pro models will include updated camera technology, the removal of the notch in favor of a pill-shaped and hole-punch cutout, an A16...