Apple Looks to Boost AppleCare+ Membership With New 60-Day Purchase Window

applecare_plus_iconApple today revised its AppleCare+ support service, lengthening the time new iPhone and iPad owners have to purchase the protection plan from the previous 30-day window to an extended 60-days. The new 60-day AppleCare+ option is available both in store and online in all AppleCare+ regions, with the exception of Japan which still offers the original 30-day window, reports 9to5Mac.

AppleCare+ is a premium warranty service for iPhone and iPad owners, providing warranty support and accidental damage coverage for two years from the date of device purchase. The plan costs $99 and includes two accidental damage replacements that cost $49 per incident for the iPad and $79 for the iPhone.

Apple also is discontinuing the previous AppleCare option that extends warranty service for the iPad and iPhone, but does not provide accidental damage coverage. Going forward, Apple will only offer the standard 90-days of free support that is included with every iPhone or iPad purchase as well as the option to upgrade to two-years of AppleCare+ for $99. This change goes into effect today in the United States, Canada, and Japan.

Apple hopes these changes as well other other future improvements will boost the adoption rate of AppleCare+. To compete with carrier and insurance options, Apple may improve its insurance plans for the iPhone as well as expand AppleCare+ internationally beyond its current coverage regions. The international service now has approximately 30 million subscribers and has brought in more than $2b in revenue since its introduction three years ago.

Popular Stories

Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
fortnite apple featured

Epic Games Submits Fortnite to U.S. App Store

Friday May 9, 2025 9:57 am PDT by
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020. Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
top stories 2025 05 10

Top Stories: iOS 18.5 Release Imminent, iPhone Rumors for 2025 and Beyond, and More

Saturday May 10, 2025 6:00 am PDT by
With Apple's developer conference where it will show off iOS 19 just a month away, the company is wrapping up work on iOS 18.5 ahead of an imminent release to deliver a few new features and updates. This week also saw a number of iPhone-related rumors, encompassing not only this year's iPhone 17 lineup but also Apple's plans for 2026 and 2027, even as Apple's Eddy Cue suggested AI could make ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...

Top Rated Comments

Chupa Chupa Avatar
142 months ago
It's no surprise Apple is opening up the enrollment window. Extended warranties like Apple Care are highly profitable. A lot of buyers can't stomach spending another $99 immediately after spending $200-900 on their iDevice, but give them a little more time to digest the bill + a scary last minute "are you covered" email and I bet Apple herds in a few more sheep. Free money for Apple.

But statistically, unless the buyer is a complete klutz or abuses his or her items it always a better bet to "self insure" against accidents and rely on a CC's free extended warranty for actual product failures. (Yes, yes, I know you all have your personal tales of how an extended warranty here or there paid for itself in spades. But the odds are against you and for the house in the long term just like at a Vegas craps table.
Score: 8 Votes (Like | Disagree)
IJ Reilly Avatar
142 months ago
I'm glad to see they are making updates. AppleCare+ seems like a good deal. I recently got it for my parents iPhone 5cs since they are new to the iPhone family. I wanted them to have coverage because they don't treat their phones very nicely. In-fact my dad somehow managed to pop out a clip in his display with in like 3 days... I was able to snap it back in place nothing broke just popped out i popped it back in. But that's when I knew I better "invest" in Applecare + I kinda wish I would of got it for my iPhone 5 because it had battery issues but it would not have paid for its self. Since the battery was only $79.00 or so. But when the new iPhone comes out I am for sure getting AppleCare+ this go around I have gotten it for my iMac it paid for it's self 3x over because I had to get a new LCD. I also got it for my rMBP as well but I have yet to make a claim hopefully I don't.
Are you thinking that AppleCare covers owner abuse? It doesn't. The TAC for AppleCare gives Apple broad authority to either reject a claim that might be the result of reckless use of the product, or to subject the claim to a service fee. The vague yet complex terms of these extended warranty policies put all of the authority to determine what is covered into the hands of the company. People who buy these policies should know that, and also know that they are huge profit centers for the sellers.
Score: 6 Votes (Like | Disagree)
IJ Reilly Avatar
142 months ago
Does it rub anybody else wrong that you have to pay to enroll and the have to pay for incident replacement? And that they limit it to 2? And doesn't and out of warranty iPhone replacement cost $199 (16 GB)? It used to. This just doesn't seem like a great deal to me.

I sure does, but then all consumer products warranties are a rip.
Score: 5 Votes (Like | Disagree)
GeneralChang Avatar
142 months ago
Cool. I’ll still probably never get it, but it’s a reasonable improvement to the service.
Score: 4 Votes (Like | Disagree)
slu Avatar
142 months ago
Does it rub anybody else wrong that you have to pay to enroll and the have to pay for incident replacement? And that they limit it to 2? And doesn't and out of warranty iPhone replacement cost $199 (16 GB)? It used to. This just doesn't seem like a great deal to me.
Score: 3 Votes (Like | Disagree)
Euge Avatar
142 months ago
I don't know why people are paying the carrier insurance. Usually, you pay a monthly fee and still have to pay $50 to replace the phone.

The one thing some carrier insurance covers is loss or theft, which AppleCare+ does not cover.
Score: 3 Votes (Like | Disagree)