Surge of iOS Game Controllers at E3 as Speculation Looks Towards Apple TV Gaming - MacRumors
Skip to Content

Surge of iOS Game Controllers at E3 as Speculation Looks Towards Apple TV Gaming

TouchArcade has posted a roundup featuring a look at the surprising number of the new iOS gaming controllers shown off at this week's Electronic Entertainment Expo (E3) event in Los Angeles, California.

New products from gaming companies such as Mad Catz, Razer, SteelSeries, Hori, Signal, Phonejoy, and BigBen Interactive were all shown off at the event, with each company pushing various hardware styles and features to better cater to iOS users.

Mad Catz's C.T.R.L.i controller was described as TouchArcade's favorite of the various controllers shown. It features a full-sized design with console-style controls including face buttons, analog sticks, shoulder bumpers and triggers.


The controller can connect to any iOS 7 device through Bluetooth functionality, and also includes an optional clip for attaching an iPhone. Other controllers like BigBen Interactive's GamePhone Controller Pro, Hori's MFi controller, Signal's RP-One, and Steelseries' Stratus XL also showed off similar full-sized designs.

Meanwhile, controllers like BigBen Interactive's GameGrip and PhoneJoy's MFi controller showed off a design that wraps around an iOS device similar to the MOGA Ace Power and the Logitech Powershell.


Phonejoy's controller in particular contains the ability to fully collapse while not in use, while BigBen's GameGrip can wrap around an iPad mini and even a full-sized iPad. Razer also demoed its Junglecat controller, which contains a sliding mechanism with face buttons and a directional pad.

The introduction of all these new iOS controllers comes as rumors surrounding the next-generation Apple TV have ramped up, with some of that speculation focusing on the device's gaming capabilities. To this point, some have speculated that Apple could utilize iOS gaming controllers, a set-top box, and an App Store ecosystem to become a major force in the console gaming industry. Original Xbox engineer Nat Brown and Steam founder Gabe Newell shared sentiments that Apple could take the lead in the games console market with such a system.

Iconfactory software engineer Sean Heber (via Daring Fireball) recently wrote a blog post on how Apple could use its new Metal and AirPlay peer-to-peer technologies introduced in iOS 8 to provide a new console gaming experience with the Apple TV and iOS gaming controllers. He explains that Apple could ultimately allow users to use their iOS devices as controllers with minimal input lag, as games would be playable on both the Apple TV and iOS devices:

The key difference is where the AirPlay extension app actually executes - the AirPlay extension app will be automatically uploaded to whatever AppleTV you are currently AirPlaying with and will run directly on the AppleTV natively instead. This means no video streaming lag and minimal controller lag. Your iPhone would then turn into a generic game controller with onscreen controls or, if you have a physical shell controller attached to your iPhone, it activates that instead.

...You can play without needing to purchase the game on that particular AppleTV, without needing to sign in with your iCloud account to access your purchases, without needing to get their wifi password, or indeed without there even needing to be a wifi network to join in the first place. All without any hassle. When you go home, you take the game and any earned progress along with you in your pocket.

In addition to gaming, Apple's next-generation Apple may also feature cable-box capabilities and perhaps a streaming TV service through a partnership with Comcast. However, Apple's iTunes Chief Eddy Cue said recently that Apple is continuing to work on a way to improve the television experience, but a fix is "complicated."

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple TV Sans Remote Feature

New Apple TV 4K Leaked

Friday September 25, 2026 8:16 am PDT by
MacRumors contributor Aaron Perris has uncovered an image file from Apple for an unreleased Apple TV 4K, suggesting that a new model will finally be released soon. The image is specifically for an "Apple TV 4K (4th generation)" model. Apple TV 4K (4th generation) image (on a gradient) The image reveals that the Apple TV will have the same external design as the current model, with all of its...
Apple iCloud Plus expansion hero

iCloud+ Now Includes Apple TV, Apple Arcade, and Curated Apple Music Stations in Over 100 Countries

Tuesday September 15, 2026 1:43 am PDT by
Apple today announced a new subscription initiative that turns paid iCloud+ subscriptions into a broader services bundle in more than 100 countries. In select countries, Apple says every paid iCloud+ plan, including the cheapest 50GB tier, now includes Apple TV and Apple Arcade "at no additional cost," while family sharing extends the storage, TV and Arcade access to up to five people....
HomePod minis Apple TV and iPad mini Leak Feature

iPad Mini With A20 Pro, New HomePod Mini Colors, and New Apple TV 4K All Just Leaked

Friday September 25, 2026 8:18 am PDT by
The next iPad mini, HomePod mini, and Apple TV 4K models have all leaked, just a few weeks before the devices are expected to be announced. Specifically, MacRumors contributor Aaron Perris discovered a few of Apple's official images of the devices, confirming their existence and some new features that are planned. The most notable iPad mini details revealed in today's leak include an A20 Pro ...

Top Rated Comments

HiRez Avatar
161 months ago
until the get Fully functional PC/Console games on to AppleTV or iOS there isn't going to be much competition


sure iOS+Android competes with the nintendos and sonys mobile game industry


but they aren't touching the console and pc market till they can handle those type of games.


i have no intention to play iOS games on apple tv, possible tell tale games like walking dead or wolf among us, and couple arcade games but besides that not much. might be good enough for the casual/social gamer.
Well, they probably would concentrate on the casual side. But did you see the Metal demos at WWDC? The A7 chip inside every current iPhone and iPad is capable of incredibly impressive effects right now. The iPad Air is already rendering at greater than HD resolution at 60 fps. Then, consider that we just started a new generation of consoles that last what, about 7 years? Imagine what the A8, A9...A??? chips will do. The capabilities are likely to surpass what current XBOX/PS4/Wii U consoles are capable of, long before the next generation of console comes out. Also, Apple would have fewer power and thermal constraints than in a phone, they could get even more out of the same chips. And Apple can sell even a beefed-up Apple TV for perhaps half as much as consoles or less.

It's an incredible opportunity and if the boxes are out there, even the top games will come (although obviously not those produced exclusively for/by Nintendo/Sony/MS). Apple is on pace to sell 14M or more Apple TVs in 2014, even in its current bare-bones "hobby" incarnation, and that will be more if there's a serious gaming version, with the app store to support it.
Score: 6 Votes (Like | Disagree)
iPadCary Avatar
161 months ago
AppleTV > WiiU

Although mobile GPUs still have a bit to go before they reach thier console brethren
(and that gap gets significantly smaller each & every year) as of right now, SP & MP iGaming is absolutely viable.

Combined with a nice iController, AppleTV won't conquer Xbone or PS4,
but it absolutely will, rightly or wrongly, surpass the WiiU in console gaming revenue as well as
fulfilling the role of being an inexpensive yet very high quality (and heavily supported)
"training wheels" console for Junior & Suzy who just aren't quite ready to play with the big boys yet,
but they can not only play games, they can also watch "Frozen" for the 12 billionth time, too.

I, for one, welcome our new gaming Overlords!
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
161 months ago
In the WWDC keynote they kept saying "console-level gaming"

It would be cool for the next AppleTV to be a game console as well.

Apple already has everything to make it happen... hardware, an app store, developer support...

And now controllers :)
Score: 3 Votes (Like | Disagree)
iPadCary Avatar
161 months ago

Then, consider that we just started a new generation of consoles that last what, about 7 years?
Actually, they're forecasting ten+ years for this gen.
Deminishing returns dictates this because
there really isn't that much further to go until the Carmack Singularity is hit.

Nobody will want to by a console that is only better by an even smaller jump than the one from PS 3 to PS 4,
so they're gonna let 'em linger around for a few years longer so buyers will be a little bit hungrier for a change.

Of course, during this decade of consoles standing rock still,
mobile GPUs will eventually catch up to and then surpass this current gen's offerings.

And yes, you're also right about the sheer number (and capability) of AppleTVs attracting console devs.
Except, like you say, "Destiny" & "The Last Of Us".
And "Mario" too, right? Nope. The writing's on the wall for Nintendo.
By the time console/iPad parity is reached, they will already be a major presence in the App Store.
And Android too, right? Nope again. Nintendo will avoid the piracy-saturated Android OS like the plague it is.
Score: 2 Votes (Like | Disagree)
161 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.

At this point i think Apple really has 2 options for the TV. Crunch it's price down to compete with the Chromecast or give it a serious app store and processor upgrade to compete with the Kindle Fire TV And Sony Playstation TV while keeping the same price point.

If they take the second approach a storage bump or microSD card slot would be essential too.
Score: 2 Votes (Like | Disagree)
roadbloc Avatar
161 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.
Score: 2 Votes (Like | Disagree)
Latest Stories
Rumor: Apple to Announce New Partnership With ADT
Rumor: Apple to Announce New Partnership With ADT
11 hours ago
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
AirPods 5 vs. AirPods 5 With Wireless Charging Case Buyer's Guide
23 hours ago
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
Accessory Deals This Weekend: Save on TVs, Headphones, and Smart Home Gear
1 day ago
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
Apple's All-New Home Hub Will Be Revealed October 13: What to Expect
1 day ago
Apple Announcing HomePod Mini 2 Next Week With These New Features
Apple Announcing HomePod Mini 2 Next Week With These New Features
1 day ago
A New Apple TV 4K is Finally Coming on Tuesday
A New Apple TV 4K is Finally Coming on Tuesday
1 day ago
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
Top Stories: Apple's 'Welcome Home' Launch on October 13 and More
1 day ago
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
Apple Stores Will Add Your Name to iPhone Duo's Startup Screen
2 days ago
SpaceX Inches Closer to Becoming a U.S. Carrier
SpaceX Inches Closer to Becoming a U.S. Carrier
2 days ago
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
Apple Potentially Behind 'HomeView' Trademark Filed Alongside 'homeOS' Last Year
2 days ago
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
Mark Your Calendar: Six Important Apple Dates Coming Up This Month
2 days ago
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
MacRumors Giveaway: Win an Apple Watch Series 12 and a Nylon Band From Southern Straps
2 days ago
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
First Apple TV 4K Now 'Vintage' Ahead of New Model Coming on Tuesday
2 days ago
The MacRumors Show: Apple's Smart Home Products Are Coming
The MacRumors Show: Apple's Smart Home Products Are Coming
2 days ago
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
Apple Shares Fall After News of iPhone 18 Pro Order Cuts
2 days ago
Leak Details iPhone Features for Apple's LG Home Accessories
Leak Details iPhone Features for Apple's LG Home Accessories
2 days ago
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
Prime Day Leftover Deals: AirPods Max 2 for $429, Mac Mini for $779.99, and More
2 days ago
Every M5 MacBook Air Now $200 Off on Amazon
Every M5 MacBook Air Now $200 Off on Amazon
2 days ago
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
Mac Shipments Fall, But Apple Still Gains Ground in Shrinking Market
2 days ago
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
Apple Reportedly Cuts iPhone 18 Pro Orders After Price Hike Dampens Demand
2 days ago
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
Apple Signs Hiring and Licensing Deal With AI Podcast Startup Huxe
2 days ago
Apple's October 13 Launch: What's Coming
Apple's October 13 Launch: What's Coming
3 days ago
Anthropic Says Users Can't Be Needlessly Cruel to Claude
Anthropic Says Users Can't Be Needlessly Cruel to Claude
3 days ago
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
Apple to Launch Touchscreen OLED MacBook Pro and OLED iPad mini on October 27
3 days ago
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
Apple Now Pushing iPhone Users Still on iOS 26 to Install iOS 27
3 days ago
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
Apple Has a New M&A Chief as Ternus Reshuffles Leadership
3 days ago
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
Prepare for Apple's New Home Hub With These HomeKit Accessory Deals
3 days ago
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
Tim Cook Says He's 'Not Meddling' With Apple's New CEO John Ternus
3 days ago
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
Tim Cook Explains Why He Stepped Down as Apple CEO Before iPhone Duo Launch
3 days ago
Apple Product Launch Announced for October 13: 'Welcome Home'
Apple Product Launch Announced for October 13: 'Welcome Home'
3 days ago