Surge of iOS Game Controllers at E3 as Speculation Looks Towards Apple TV Gaming

TouchArcade has posted a roundup featuring a look at the surprising number of the new iOS gaming controllers shown off at this week's Electronic Entertainment Expo (E3) event in Los Angeles, California.

New products from gaming companies such as Mad Catz, Razer, SteelSeries, Hori, Signal, Phonejoy, and BigBen Interactive were all shown off at the event, with each company pushing various hardware styles and features to better cater to iOS users.

Mad Catz's C.T.R.L.i controller was described as TouchArcade's favorite of the various controllers shown. It features a full-sized design with console-style controls including face buttons, analog sticks, shoulder bumpers and triggers.


The controller can connect to any iOS 7 device through Bluetooth functionality, and also includes an optional clip for attaching an iPhone. Other controllers like BigBen Interactive's GamePhone Controller Pro, Hori's MFi controller, Signal's RP-One, and Steelseries' Stratus XL also showed off similar full-sized designs.

Meanwhile, controllers like BigBen Interactive's GameGrip and PhoneJoy's MFi controller showed off a design that wraps around an iOS device similar to the MOGA Ace Power and the Logitech Powershell.


Phonejoy's controller in particular contains the ability to fully collapse while not in use, while BigBen's GameGrip can wrap around an iPad mini and even a full-sized iPad. Razer also demoed its Junglecat controller, which contains a sliding mechanism with face buttons and a directional pad.

The introduction of all these new iOS controllers comes as rumors surrounding the next-generation Apple TV have ramped up, with some of that speculation focusing on the device's gaming capabilities. To this point, some have speculated that Apple could utilize iOS gaming controllers, a set-top box, and an App Store ecosystem to become a major force in the console gaming industry. Original Xbox engineer Nat Brown and Steam founder Gabe Newell shared sentiments that Apple could take the lead in the games console market with such a system.

Iconfactory software engineer Sean Heber (via Daring Fireball) recently wrote a blog post on how Apple could use its new Metal and AirPlay peer-to-peer technologies introduced in iOS 8 to provide a new console gaming experience with the Apple TV and iOS gaming controllers. He explains that Apple could ultimately allow users to use their iOS devices as controllers with minimal input lag, as games would be playable on both the Apple TV and iOS devices:

The key difference is where the AirPlay extension app actually executes - the AirPlay extension app will be automatically uploaded to whatever AppleTV you are currently AirPlaying with and will run directly on the AppleTV natively instead. This means no video streaming lag and minimal controller lag. Your iPhone would then turn into a generic game controller with onscreen controls or, if you have a physical shell controller attached to your iPhone, it activates that instead.

...You can play without needing to purchase the game on that particular AppleTV, without needing to sign in with your iCloud account to access your purchases, without needing to get their wifi password, or indeed without there even needing to be a wifi network to join in the first place. All without any hassle. When you go home, you take the game and any earned progress along with you in your pocket.

In addition to gaming, Apple's next-generation Apple may also feature cable-box capabilities and perhaps a streaming TV service through a partnership with Comcast. However, Apple's iTunes Chief Eddy Cue said recently that Apple is continuing to work on a way to improve the television experience, but a fix is "complicated."

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Next Year With These 12 New Features

Tuesday December 23, 2025 8:36 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another nine months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models. The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID Front camera in...
airpods color prototypes

Apple Tested AirPods in Bright Colors

Saturday December 27, 2025 6:06 am PST by
Apple reportedly tested a version of the first-generation AirPods with bright, iPhone 5c-like colored charging cases. The images, shared by the Apple leaker and prototype collector known as "Kosutami," claim to show first-generation AirPods prototypes with pink and yellow exterior casings. The interior of the charging case and the earbuds themselves remain white. They seem close to some...
iOS 26

iOS 26.2 Adds These 8 New Features to Your iPhone

Monday December 22, 2025 8:47 am PST by
Earlier this month, Apple released iOS 26.2, following more than a month of beta testing. It is a big update, with many new features and changes for iPhones. iOS 26.2 adds a Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. Below, we have highlighted a total of eight new features. Liquid Glass Slider on Lock Screen A new slider in the Lock...
top stories 2025 12 27

Top Stories: iPhone Fold Mockup, Where's the New Apple TV?, and More

Saturday December 27, 2025 6:00 am PST by
Merry Christmas and Happy Holidays from MacRumors! News in the Apple world has unsurprisingly been relatively slow over the past week, but Apple's upcoming foldable iPhone managed to make its way back into the news, while we also shared updates on current and future Apple TV news. iOS 26.3 will be bringing some new features, particularly for users in the EU, so we'll look for additional...
Apple Wallet ID Illinois

Apple Plans to Expand iPhone Driver's Licenses to These 7 U.S. States

Wednesday December 24, 2025 8:40 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
maxresdefault

10 Mac Apps Worth Trying in 2026

Wednesday December 24, 2025 9:27 am PST by
2026 is almost upon us, and a new year is a good time to try out some new apps. We've rounded up 10 excellent Mac apps that are worth checking out. Subscribe to the MacRumors YouTube channel for more videos. Alt-Tab (Free) - Alt-Tab brings a Windows-style alt + tab thumbnail preview option to the Mac. You can see a full window preview of open apps and app windows. One Thing (Free) -...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...

Top Rated Comments

HiRez Avatar
151 months ago
until the get Fully functional PC/Console games on to AppleTV or iOS there isn't going to be much competition


sure iOS+Android competes with the nintendos and sonys mobile game industry


but they aren't touching the console and pc market till they can handle those type of games.


i have no intention to play iOS games on apple tv, possible tell tale games like walking dead or wolf among us, and couple arcade games but besides that not much. might be good enough for the casual/social gamer.
Well, they probably would concentrate on the casual side. But did you see the Metal demos at WWDC? The A7 chip inside every current iPhone and iPad is capable of incredibly impressive effects right now. The iPad Air is already rendering at greater than HD resolution at 60 fps. Then, consider that we just started a new generation of consoles that last what, about 7 years? Imagine what the A8, A9...A??? chips will do. The capabilities are likely to surpass what current XBOX/PS4/Wii U consoles are capable of, long before the next generation of console comes out. Also, Apple would have fewer power and thermal constraints than in a phone, they could get even more out of the same chips. And Apple can sell even a beefed-up Apple TV for perhaps half as much as consoles or less.

It's an incredible opportunity and if the boxes are out there, even the top games will come (although obviously not those produced exclusively for/by Nintendo/Sony/MS). Apple is on pace to sell 14M or more Apple TVs in 2014, even in its current bare-bones "hobby" incarnation, and that will be more if there's a serious gaming version, with the app store to support it.
Score: 6 Votes (Like | Disagree)
iPadCary Avatar
151 months ago
AppleTV > WiiU

Although mobile GPUs still have a bit to go before they reach thier console brethren
(and that gap gets significantly smaller each & every year) as of right now, SP & MP iGaming is absolutely viable.

Combined with a nice iController, AppleTV won't conquer Xbone or PS4,
but it absolutely will, rightly or wrongly, surpass the WiiU in console gaming revenue as well as
fulfilling the role of being an inexpensive yet very high quality (and heavily supported)
"training wheels" console for Junior & Suzy who just aren't quite ready to play with the big boys yet,
but they can not only play games, they can also watch "Frozen" for the 12 billionth time, too.

I, for one, welcome our new gaming Overlords!
Score: 3 Votes (Like | Disagree)
Michael Scrip Avatar
151 months ago
In the WWDC keynote they kept saying "console-level gaming"

It would be cool for the next AppleTV to be a game console as well.

Apple already has everything to make it happen... hardware, an app store, developer support...

And now controllers :)
Score: 3 Votes (Like | Disagree)
iPadCary Avatar
151 months ago

Then, consider that we just started a new generation of consoles that last what, about 7 years?
Actually, they're forecasting ten+ years for this gen.
Deminishing returns dictates this because
there really isn't that much further to go until the Carmack Singularity is hit.

Nobody will want to by a console that is only better by an even smaller jump than the one from PS 3 to PS 4,
so they're gonna let 'em linger around for a few years longer so buyers will be a little bit hungrier for a change.

Of course, during this decade of consoles standing rock still,
mobile GPUs will eventually catch up to and then surpass this current gen's offerings.

And yes, you're also right about the sheer number (and capability) of AppleTVs attracting console devs.
Except, like you say, "Destiny" & "The Last Of Us".
And "Mario" too, right? Nope. The writing's on the wall for Nintendo.
By the time console/iPad parity is reached, they will already be a major presence in the App Store.
And Android too, right? Nope again. Nintendo will avoid the piracy-saturated Android OS like the plague it is.
Score: 2 Votes (Like | Disagree)
Aegelward Avatar
151 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.

At this point i think Apple really has 2 options for the TV. Crunch it's price down to compete with the Chromecast or give it a serious app store and processor upgrade to compete with the Kindle Fire TV And Sony Playstation TV while keeping the same price point.

If they take the second approach a storage bump or microSD card slot would be essential too.
Score: 2 Votes (Like | Disagree)
roadbloc Avatar
151 months ago
As much as Apple loved saying "console level gaming", I highly doubt the ATV will reach that standard running on an ARM chip and using a phone with a 3rd party game controller as a controller.

I'd be happy to be proven wrong, but I'm somewhat skeptical.
Score: 2 Votes (Like | Disagree)