Apple Managers Didn't Know How Spotify Worked, Engineers Used Pandora Over iTunes Radio

Engineers working on iTunes Radio prefer to listen to Spotify and Pandora because they were better platforms, according to a new report from Buzzfeed. It claims that not only did those employees prefer Apple's competitors over its own radio service, but it says middle management was willfully ignorant about how Spotify worked, thinking it was just another streaming service.

It's "why they thought iTunes Radio would be a Spotify killer," said one employee. The piece alleges that Apple has been overly focused on driving downloads on iTunes and slow to adapt to a shift in user listening preferences towards subscription-based services.

itunes_radio_hero2

Past and current employees in the company with direct knowledge of iTunes and Apple's services Ping and iTunes Radio told BuzzFeed that Apple engineers involved with those products often preferred to use Spotify and Pandora. "Everyone's excuse was it's because we work on iTunes, running and closing the app after every code change," one source said. "But it's really because Spotify has all the free music with a real social platform." In their personal time, sources said, employees used Spotify and Pandora.

Apple employees confirmed that management actively ignored iTunes' streaming competitors, with some managers refusing to open or use Spotify. One source said that as recently "as last year," some members of management didn't even know that Spotify was an on-demand streaming service, assuming it was just a radio service.

The disconnect between employees, along with a belief that Spotify and Pandora weren't real threats to iTunes, may have been a significant contributing factor to Apple's slowness to embrace streaming music. A reluctance to cut into its iTunes sales was also likely a factor, as it was the platform that revolutionized the music industry back in 2003.

According to a recent report from The Wall Street Journal, Apple's main goal with iTunes Radio was boosting both device sales and sales of iTunes music, which largely ignored the real problem -- the growing popularity of on-demand streaming music and the products being offered by competitors. iTunes Radio was viewed as a "baby step" into the streaming music industry when what Apple really needed was a leap.

Apple had a similar issue back in 2010 when it launched Ping. Designed as a social networking and music recommendation service, Ping was created to push users to purchase songs rather than as a true effort towards improving recommendations, which ultimately led to its failure in 2012. "The biggest reason why Ping failed was because Apple was not interested in making a network -- they were interested in making a purchase pusher," said one of Buzzfeed's sources.

With the purchase of Beats, it appears that Apple is finally ready to make a significant leap into the streaming music industry, though a cautious one. The company reportedly plans to keep Beats as a standalone brand rather than integrating it directly into iTunes, which gives it a safety net should the service ultimately fail.

Along with the streaming music service itself, Apple is also gaining fresh blood for its music endeavors. Beats co-founders Jimmy Iovine and Dr. Dre, both of whom are set to join Apple as employees, both have extensive experience in the music industry and an invaluable rapport with a younger generation of listeners.

Popular Stories

new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
iOS 17

Apple Sheds More Light on iOS 17.5 Bug That Resurfaced Deleted Photos

Friday May 24, 2024 2:36 am PDT by
Last week, some iPhone users reported that Apple's iOS 17.5 update had introduced a bug that caused old photos that were deleted to reappear in the Photos app. Apple quickly released an iOS 17.5.1 update to fix the issue, but for many users, its explanation of "database corruption" in the release notes was all too brief, and did little to allay concerns about the privacy of their data. Apple ...

Top Rated Comments

iEdwinT Avatar
130 months ago
Those middle management guys should be looked into and possibly fired.
Score: 42 Votes (Like | Disagree)
chirpie Avatar
130 months ago
And that's how a couple dozen ignorant employees can cost you 3 billion dollars. :D
Score: 35 Votes (Like | Disagree)
larrylaffer Avatar
130 months ago
"According to a report from Buzzfeed".

You can stop right there. :rolleyes:
Score: 23 Votes (Like | Disagree)
Cali Fornia Avatar
130 months ago
I hate to be that guy in this thread... but something like this wouldn't have happened under Steve! :(

Ping happend under Steve.
Score: 21 Votes (Like | Disagree)
i-John Avatar
130 months ago
I guess now we know where the MobileMe engineers went.
Score: 16 Votes (Like | Disagree)
rickdollar Avatar
130 months ago
Rumors based on statements from anonymous people are always true.
Score: 15 Votes (Like | Disagree)